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Ibotta is a shopping rewards app that connects brands with millennial shoppers and pays cash-back on purchases. Users earn cash-back through the app, while brands pay for featured placements and targeted campaigns to drive purchase velocity, conversions, and incremental sales. The platform stands out by reaching a broad, engaged millennial audience and offering data-driven marketing with measurable incrementality. Its goal is to drive incremental sales, grow market share in retail and consumer goods, and deepen customer loyalty by rewarding shopping activity.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Denver, Colorado
Founded
2012
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Ibotta (NYSE:IBTA) CTO sells $804,804.00 in stock. September 14, 2026 Key points. * CTO Luke Swanson sold 20,100 Ibotta shares at an average price of $40.04, generating $804,804. The transaction was made under a pre-arranged Rule 10b5-1 trading plan, leaving him with 446,032 shares. * Ibotta shares rose 3.4% to $42.53, near the company's 12-month high of $43.43, with a market capitalization of approximately $859 million. * Analyst sentiment remains cautious: Ibotta has an average "Reduce" rating and a consensus price target of $36.50, based on one Buy, four Hold, and three Sell ratings. * Five stocks to consider instead of Ibotta. Ibotta, Inc. (NYSE:IBTA - Get Free Report) CTO Luke Swanson sold 20,100 shares of Ibotta stock in a transaction that occurred on Thursday, September 10th. The shares were sold at an average price of $40.04, for a total value of $804,804.00. Following the sale, the chief technology officer directly owned 446,032 shares in the company, valued at approximately $17,859,121.28. The trade was a 4.31% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Luke Roy Swanson also recently made the following trade(s): * On Tuesday, September 1st, Luke Swanson sold 5,940 shares of Ibotta stock. The stock was sold at an average price of $36.96, for a total value of $219,542.40. * On Friday, August 7th, Luke Swanson sold 600 shares of Ibotta stock. The shares were sold at an average price of $39.90, for a total value of $23,940.00. * On Friday, August 7th, Luke Swanson sold 200 shares of Ibotta stock. The shares were sold at an average price of $39.91, for a total value of $7,982.00. * On Monday, August 3rd, Luke Swanson sold 5,940 shares of Ibotta stock. The stock was sold at an average price of $24.47, for a total value of $145,351.80. * On Wednesday, July 1st, Luke Swanson sold 5,940 shares of Ibotta stock. The shares were sold at an average price of $35.14, for a total value of $208,731.60. Ibotta stock up 3.4%. Shares of NYSE:IBTA traded up $1.39 during midday trading on Monday, reaching $42.53. The company's stock had a trading volume of 192,777 shares, compared to its average volume of 255,070. The firm has a 50 day moving average of $34.05 and a 200-day moving average of $32.15. The firm has a market capitalization of $859.11 million, a P/E ratio of -90.49 and a beta of -0.25. Ibotta, Inc. has a 12-month low of $19.10 and a 12-month high of $43.43. Hedge funds weigh in on Ibotta. A number of hedge funds have recently added to or reduced their stakes in the company. Essential Partners LLC grew its holdings in shares of Ibotta by 40,800.0% in the first quarter. Essential Partners LLC now owns 818 shares of the company's stock worth $25,000 after acquiring an additional 816 shares during the period. Meeder Asset Management Inc. bought a new position in Ibotta in the first quarter valued at about $39,000. New York State Teachers Retirement System purchased a new position in Ibotta in the first quarter worth about $39,000. Caitong International Asset Management Co. Ltd grew its stake in shares of Ibotta by 335.8% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,754 shares of the company's stock valued at $63,000 after purchasing an additional 2,122 shares during the period. Finally, Squarepoint Ops LLC purchased a new stake in shares of Ibotta during the 2nd quarter valued at about $290,000. Analyst ratings changes. A number of equities analysts have weighed in on the stock. The Goldman Sachs Group raised their target price on shares of Ibotta from $28.00 to $32.00 and gave the company a "sell" rating in a research note on Tuesday, August 4th. Needham & Company LLC restated a "buy" rating and issued a $45.00 price target on shares of Ibotta in a research note on Tuesday, August 4th. Zacks Research raised Ibotta from a "strong sell" rating to a "hold" rating in a research report on Monday, June 8th. Wells Fargo & Company lifted their price objective on Ibotta from $38.00 to $40.00 and gave the company an "equal weight" rating in a research note on Tuesday, August 4th. Finally, Weiss Ratings reissued a "sell (d)" rating on shares of Ibotta in a research note on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating, four have assigned a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of "Reduce" and an average price target of $36.50. Discover more Financial Newsletters Financial Markets News Ibotta company profile. Ibotta, Inc is a technology company that operates a digital promotions and rewards platform. Its services connect consumers with cash-back offers on groceries, household products, apparel, electronics and other categories, while helping brands and retailers deliver targeted promotions and measure consumer engagement. Consumers can access Ibotta offers through the company's mobile application and website, as well as through integrations with participating retailers and loyalty programs. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Ibotta, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Ibotta wasn't on the list. While Ibotta currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys. The space race is growing fast, and you don't have to have gotten in early on SpaceX to profit. This report shows seven space stocks you can buy today that may grow as rockets, satellites, defense, space internet, and new space technology become more important. Continue following MarketBeat
Best cashback apps 2026: top rewards platforms for US Earners & Brands. Discover the top cashback apps earning real money in 2026. Compare features, payouts, and how brands use reward networks to acquire and engage users. The best cashback apps in 2026 let everyday US earners save money on groceries, shopping, and everyday tasks - while giving performance marketers and app publishers a proven channel to acquire, engage, and retain high-value users. Whether you're a side-hustler looking to pad your bank account or a brand seeking a rewarded CPA network, cashback and rewards platforms have become essential tools in the digital monetization ecosystem. * Cashback apps range from receipt-scanning to purchase-linked rewards, with payouts from $5-$50+ depending on activity level and app selection. * Top earners combine multiple apps strategically, averaging $20-$100 monthly with consistent grocery, survey, and task participation. * Brands and publishers use reward networks as a CPA/performance channel, driving user acquisition and engagement at a lower cost per install (CPI) than paid ads alone. * Payment methods vary by app: gift cards, direct deposit, PayPal, and cryptocurrency options are common in 2026. * Trustworthiness matters: FTC-regulated platforms and transparent payout policies separate legitimate apps from low-paying alternatives. Cashback apps are mobile or web platforms that reward users for purchases, surveys, tasks, and referrals. Users link payment methods, credit cards, or retailers, then earn a percentage of spending or flat rewards. According to Statista's 2024 mobile app usage report, over 80% of US smartphone users engage with at least one rewards or shopping app monthly. For brands and performance marketers, cashback and offerwall platforms function as a rewarded CPA network, allowing you to: * Acquire users at a predictable cost-per-action (CPA) or cost-per-install (CPI). * Layer rewards incentives to boost conversion rates on surveys, app installs, and sign-ups. * Distribute campaigns across multiple publisher networks and consumer apps simultaneously. * Track ROI and attribution in real time via partner dashboards. Receipt-Scanning & Grocery rewards. Ibotta and Checkout 51 remain leaders in grocery cashback. Users photograph receipts after shopping at major US chains (Walmart, Target, Kroger, Safeway) and earn $0.50-$5 per receipt. NerdWallet's 2026 cashback app review ranked Ibotta #1 for grocery savings, citing average user earnings of $15-$40 monthly. Key features: - Receipt upload within 14 days of purchase. - No payment method linking required. - Minimum redemption: $10-$20 gift cards or PayPal. - Bonus: Referral programs adding $5-$25 per friend. Purchase-Linked rewards (no receipt needed). Rakuten, Fetch Rewards, and Dosh link directly to debit/credit cards. When you swipe at partner retailers, rewards post automatically - no scanning required. Rakuten users earn 1-40% cashback depending on retailer partnerships (e.g., 40% at Gap, 20% at Target). Advantages: - Passive earning: no action required after card linking. - Instant notifications of earned rewards. - Higher payouts for specific categories (electronics, travel, dining). - Monthly bonus multipliers (e.g., "triple cashback Tuesday"). Survey & task-based rewards. Survey Junkie, Swagbucks, and InboxDollars pay $1-$10 per survey, $0.25-$2 per task (video watching, app testing, form completion). eMarketer's 2025 mobile engagement report noted that task-based reward apps grew 34% year-over-year among US users aged 18-45. Typical earnings: - Surveys: $1-$5 (15-30 minutes). - Video watching: $0.25-$1 per session. - App installs: $0.50-$5 per download. - Referrals: $2-$10 per active friend. Move-to-Earn & engagement apps. QuestX and similar platforms reward users for physical activity (steps, workouts), content sharing, and gameplay. These apps blur the line between fitness tracking and cashback, appealing to health-conscious earners and brands running health/wellness campaigns. Typical rewards: - $0.01-$0.10 per 1,000 steps. - $5-$50 for completing fitness challenges. - $1-$20 for sharing content or inviting friends. - Redeemable as gift cards, cryptocurrency, or direct deposit. For performance marketers and affiliate managers, cashback and reward networks serve as a multi-channel CPA/CPI acquisition platform: User acquisition. * Offerwall integration: Embed reward tasks in your app or website. Users complete surveys, install apps, or sign up for services; you pay per completion. * Cost efficiency: CPA rates typically $0.50-$5 per action, lower than display ads ($3-$15 CPM). * Quality users: Incentivized sign-ups show higher lifetime value (LTV) than cold traffic. Engagement & retention. * Rewards layer: Gamify your app with point systems, leaderboards, and redemption options. * Repeat action: Users return weekly/monthly to earn more, boosting DAU and retention metrics. * Viral growth: Referral bonuses drive organic user acquisition at minimal cost. Example campaign flow. * Brand uploads offer to reward network (e.g., "Sign up for our app, earn 500 points"). * Network distributes to 50+ publisher apps and consumer reward platforms. * User sees offer in their cashback app, completes action. * Brand pays CPA; user receives reward instantly. * Network handles payouts, fraud prevention, and compliance. Top earners combine multiple apps to reach $50-$150 monthly: Month 1 Setup: - Download Ibotta, Rakuten, Swagbucks, QuestX (or similar move-to-earn app). - Link grocery store loyalty cards to Ibotta. - Connect debit card to Rakuten for automatic cashback. - Complete 5-10 surveys weekly on Swagbucks ($10-$20). - Enable step tracking on QuestX ($5-$15). Ongoing Routine: - Grocery shopping: Scan receipts in Ibotta ($15-$30/month). - Regular purchases: Automatic Rakuten rewards ($10-$25/month). - Surveys: 3-5 per week ($15-$30/month). - Steps & tasks: Daily engagement ($10-$25/month). - Total: $50-$110/month with 30 minutes daily effort. Most cashback apps offer multiple redemption options: | Redemption Type | Typical Minimum | Time to Receive | -|-|- | Gift Cards (Amazon, Target, Walmart) | $5-$25 | Instant-24 hours | PayPal Direct Deposit | $5-$10 | 1-3 business days | Bank Transfer (ACH) | $10-$50 | 3-5 business days | Cryptocurrency (Bitcoin, Ethereum) | $10-$100 | 1-2 hours | Checks | $25-$100 | 5-10 business days | Pro tip: Federal Trade Commission guidance recommends using PayPal or bank transfers for direct deposits - avoid apps requiring upfront fees or personal financial data beyond what's necessary. QuestX combines multiple reward streams in one app: For Earners: - Earn cashback on purchases through linked retailers. - Get paid for steps, workouts, and Move-to-Earn activities. - Complete surveys and tasks for bonus rewards. - Invite friends and earn referral bonuses. - Redeem as gift cards, PayPal, or direct deposit. For Brands & Publishers: - Access a performance marketing network with offerwall, CPA, and CPI campaigns. - Distribute to 500K+ active earners across US states. - Real-time attribution and ROI tracking. - Flexible pricing: Starter ($499/month) or Growth ($2,000/month) plans. - Book a demo at quest-x.ai/partners. Before downloading any cashback app, verify: * Privacy policy: Does the app clearly explain data usage? Avoid apps selling personal data. * Payout transparency: Are minimum redemption amounts and timelines clearly stated? * User reviews: Check App Store/Google Play ratings; look for complaints about delayed payments. * FTC compliance: Legitimate apps disclose that earnings are modest and require time/effort. * No upfront fees: Never pay to join a cashback app; legitimate platforms are free. * Contact support: Can you reach customer service via email or chat? How much can I realistically earn from cashback apps? Average US earners make $20-$100 monthly using 3-5 apps consistently. Heavy users combining receipt scanning, surveys, and move-to-earn reach $150-$300/month. Earnings depend on shopping habits, survey availability, and time invested. NerdWallet's 2026 survey found median monthly earnings of $35 across active users. Are cashback apps safe? Will they steal my data? Reputable apps (Rakuten, Ibotta, Swagbucks) are backed by major corporations and comply with FTC regulations. They encrypt payment data and don't sell personal information to third parties. Always verify the app's privacy policy, use strong passwords, and enable two-factor authentication. Avoid apps with poor reviews or vague privacy disclosures. Can brands really acquire users profitably via cashback networks? Yes. Cashback and offerwall networks function as performance-based CPA channels, meaning brands pay only for completed actions (installs, sign-ups, surveys). With CPA rates of $0.50-$5 and user LTV often $10-$50+, ROI is positive. Publishers benefit from commission sharing, and consumers earn rewards - creating a three-way win. eMarketer reports that performance marketing (including CPA networks) grows 18% YoY as brands shift from CPM to outcome-based pricing. For Earners: Download the QuestX app today and start earning cashback, rewards, and move-to-earn bonuses on your phone. Link your favorite retailers, complete surveys, and watch your rewards grow. For Brands & Publishers: Tap into a network of 500K+ active US earners. Book a demo of QuestX's performance marketing platform at quest-x.ai/partners. Choose Starter ($499/month) or Growth ($2,000/month) via Stripe checkout and start acquiring high-intent users today. Sources. Plan a scoped rewards test. Start earning with QuestX, or add a rewards layer to your app and get paid for the players you already have.
Ibotta reported second-quarter revenue of $88.91 million, beating analyst estimates of $84.95 million and marking a 3.3% year-over-year increase. The cash-back rewards company returned to revenue growth a quarter earlier than expected. CEO Bryan Leach attributed the performance to increased offer supply and improved commercial execution, including a verticalised sales structure. The company achieved 21% year-over-year redeemer growth. Adjusted EBITDA reached $16.54 million, significantly exceeding the $11.12 million estimate. Total redemptions increased by 15.76 million year-on-year. For the third quarter, Ibotta guided revenue to $88 million at the midpoint, above the $85.86 million estimate. EBITDA guidance of $13 million also surpassed analyst expectations of $11.38 million. During the earnings call, analysts questioned the drivers behind improved offer supply, the impact of the 7-Eleven partnership, and barriers to LiveLift adoption.
Murder your thirst and measure everything. Tuesday, August 11th, 2026 - 6:00 am A podcast interview with Benoit Vatere Chief Media & Digital Commerce Officer Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that's because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of shelves. Although Vatere has "digital commerce" in his title, he'll be the first to admit that most CPG sales still happen at the register, not online - and it's not like you can put a pixel on a tall boy of water. For Liquid Death, measuring success means looking beyond channel-specific dashboards and trying to understand how the full media mix across formats and platforms is reflected in sales data. For example, who cares about return on ad spend if there's no causal lift in the number of cans sold? It's not that Vatere straight-up ignores ROAS, but he believes there's no point in considering it in isolation. It has to be connected to another metric in order to mean anything. "I track it attached to the new-to-brand metric," he says on this week's episode of AdExchanger Talks, "because, combined together, it's a very good proxy into incrementality... [but] if it's ROAS on its own, I don't even pay attention. I don't look at it at all." Vatere's focus on incrementality also shapes how he thinks about loyalty. In CPG, most people bounce between multiple brands without thinking too hard about it, especially for something as basic as water. People "are just not loyal" to CPG brands, Vatere says. In fact, he adds, most big soda companies generate more than 50% of their revenue from people who only buy a couple of times a year. That's why Vatere says he cares more about marketing to light and lapsed customers than to Liquid Death's smaller base of passionate existing fans. The brand love is real - Liquid Death has people willing to get its logo tattooed on their bodies, and not a lot of brands can say that - but superfans aren't what drive growth. "In order to be a billion-dollar brand," Vatere says, "you need to get the people that are not that heavy and committed." Also in this episode: the delicate dance between paid and earned when your ad creative is so fun it generates its own headlines; Liquid Death's partnership with performance marketing platform Ibotta to run always-on incrementality testing; and why agentic AI could turn grocery shopping into a three-way negotiation between people, brands and bots. Tagged in:
Ibotta reported second-quarter 2026 earnings that exceeded guidance expectations, with the company returning to year-over-year revenue growth a quarter earlier than anticipated. The digital promotions platform achieved 10% year-over-year growth in redemption revenue, its fastest pace since Q3 2024. Third-party redemption revenue grew 27% year-over-year, driven by expansion in the company's redeemer base. Ibotta's redeemer count increased 21% year-over-year to 20.9 million, marking the fastest growth rate since Q2 2025. CEO Bryan Leach attributed the performance to steady improvement in advertiser offer supply, benefiting from both core products and newer capabilities like LiveLift. The company highlighted efficient growth across its expanded network footprint, indicating continued strength in demand-side metrics.