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Dentsu

Marketing analytics and digital advertising solutions

Paid Search Analyst

Performance & Paid MarketingPosted on Nov 12
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • A degree in Advertising and Public Relations, Marketing, Business Administration (ADE), or a similar field is required.
  • At least 1 year of experience in similar functions is required.
  • Advanced English proficiency, at least B2 and demonstrable, is required.

Responsibilities

  • Define, manage, and optimize digital media strategies in Google Ads and Microsoft Ads to meet clients’ business objectives.
  • Lead advertiser relationships, oversee campaign performance, identify growth opportunities, and coordinate with internal teams to maximize results and advertising investment efficiency.
  • Supervise activation, optimization, and scaling of campaigns in Google Ads, including Search, Performance Max, Demand Gen, YouTube, and Display, and Microsoft Ads, including Search, Shopping, and Audience Network.
  • Define campaign structures, bidding strategies, targeting, and audiences.
  • Ensure correct implementation of measurement and attribution.
  • Coordinate A/B tests and continuous optimization initiatives.
  • Analyze results and derive actionable insights.
  • Prepare executive reports and dashboards for clients and leadership.
  • Monitor KPIs including ROAS, CPA, CAC, CTR, conversions, and attributed revenue.
  • Analyze trends and forecast investment.
  • Serve as the point of contact for strategic clients.
  • Manage expectations and ensure high levels of client satisfaction.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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