Analyst/Senior Analyst - B2B Digital Marketing

Get to know our team:  

The B2B Digital Marketing team sits within Agoda’s B2B Marketing organization and is responsible for delivering high‑quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data‑driven recommendations that drive value for both Agoda and our partners.

Our mission is to balance operational excellence with growth impact — building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner’s performance and business context.

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels.  While the scope will vary depending on these channels,  here are some  examples:

• Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing,  Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
• Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
• Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders

What you’ll Need to Succeed:  

• Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
• Excellent verbal and written communication skills in English
• 2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business  for a fast-growing globaltech company
• Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
• Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
• Innate desire to take ownership, make an impact and influence outcomes
• Excellent organizational skills, attention to detail and ability to work independently

It’s great if you have:  

• Experience in digital marketing or ecommerce
• Experience with A/B testing and other testing metrics
• Strong presentation and negotiation skills
• Skills that foster collaboration and team spirit

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