Product Analyst - Field Sales Execution

Job Title - Product Analyst

Segment / Business Unit - Mars Snacking

Country / Site - India (Mumbai)

Job Function - Digital Technology, AMEA

Expected Job Level - T1

Manager’s Name & Position - Deepawal Grover

Job Purpose:

The Product Analyst – Field Sales Execution will work closely with the Product Owner to translate product vision, business priorities, and frontline sales needs into scalable digital capabilities for the AMEA region

The role will act as a key bridge between Product, Business, Technology, Data, UX, and market teams, ensuring requirements are clearly defined, development-ready, effectively delivered, and aligned with the overall Retail Execution product strategy.

Job Responsibilities:

Product Owner & Product Management Support

• Partner closely with the Product Owner to translate product vision and roadmap into capabilities, features, and user stories.
• Support product discovery, feature definition, backlog refinement, and prioritization.
• Provide analysis, options, business impact, and recommendations to support Product Owner decisions.
• Ensure the product backlog is sufficiently refined and ready for development.
• Laise with global product team to understand release cycle and product changes

Business & Functional Analysis

• Engage with global and cluster Sales teams, field representatives, and market stakeholders to understand business processes, pain points, and opportunities.
• Translate business requirements into detailed user stories, acceptance criteria, business rules, process flows, and functional requirements.
• Analyze requirements to identify opportunities for simplification, standardization, and reuse across markets.
• Identify functional gaps, dependencies, edge cases, and integration requirements.

Agile Delivery

• Work closely with engineering, architecture, UX, data, and QA teams throughout the product development lifecycle.
• Facilitate backlog refinement, sprint planning, daily collaboration, product demos, and retrospectives along with Product Owner
• Clarify functional requirements during development and facilitate timely resolution of business questions.
• Validate delivered capabilities against requirements and acceptance criteria.
• Support dependency and defect management across teams

Market Engagement & Product Adoption

• Gather structured feedback from markets and frontline users.
• Help differentiate local requirements from capabilities that should become part of the global product.
• Support pilots, market rollouts, training, release communications, and adoption activities.
• Analyze usage and adoption to identify opportunities for continuous product improvement.

Scope:

Key interfaces will be: 

• Global Product Team
• Clusters One Demand Team
• Regional One Demand Team

Job Specifications:

Education & Professional Qualification

·       2-5  years of experience in Business Analysis, Product Analysis, Product Management, or related roles.

·       Experience working within CPG/FMCG Sales, Retail Execution, CRM, SFA, or commercial technology.

·       Strong understanding of CPG field-sales and Retail Execution processes.

·       Experience working with Product Owners and Agile/Scrum delivery teams.

·       Strong capability in requirements gathering, process mapping, user stories, acceptance criteria, and backlog refinement.

·       Experience supporting UAT and product releases.

·       Strong analytical, problem-solving, and stakeholder-management skills.

. Ability to communicate effectively with both business and technical stakeholders.

Knowledge / Experience

• Experience with Salesforce or other CRM/SFA/Retail Execution platforms.
• Understanding of Perfect Store methodologies and execution KPIs.
• Exposure to mobile applications, APIs, integrations, data platforms, and analytics.
• Experience with image recognition, GenAI, Agentic AI, or intelligent sales-assistant capabilities.
• Experience working on global products deployed across multiple markets and route-to-market models.