T

Tatari

TV advertising platform with real-time analytics

Senior Media Manager

Performance & Paid MarketingPosted on Nov 10
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have 5–8+ years of experience with TV/video media buying, planning, and platform or programmatic trading.
  • Understand linear TV and streaming inventory, including networks, publishers, programs, shows, personalities, and the media calendar, as well as pricing and strategic media-plan development.
  • Have experience negotiating and purchasing sports and high-premium placements, such as live events, tentpole programming, and sponsorships, including evaluating value, securing inventory, and managing pricing in competitive, high-demand environments.
  • Have experience optimizing media buys based on performance outcomes and key performance indicators.
  • Understand marketing strategy, sales-funnel key performance indicators, and how media, programmatic, data, measurement, and technology fit together.
  • Have advanced presentation and communication skills, communicating verbally and in writing and blending quantitative analysis with creative thinking to present recommendations to clients and internal stakeholders.
  • Be comfortable learning software and systems, including proprietary buying platforms, and appreciate technology, product, engineering, data, and analytics.
  • Be curious and fluent in using artificial intelligence tools to accelerate research, reporting, and client deliverables, with sound judgment about when and how to apply them.
  • Have intermediate to advanced skills in Excel and/or Google Sheets, along with analytical and troubleshooting skills.
  • Be detail-oriented and organized, with the ability to manage multiple workflows simultaneously.

Responsibilities

  • Plan, buy, optimize, and manage streaming and linear TV campaigns day to day across multiple clients.
  • Support Enterprise and Mid-Market accounts using media and technology experience and Tatari’s technology and measurement capabilities.
  • Partner with Enterprise brands using sophisticated, full-funnel marketing strategies and drive growth through scaled, performance-focused advertising.
  • Manage and scale Mid-Market brands that are new to TV or expanding their linear and streaming advertising.
  • Manage lower-funnel key performance indicators while supporting increasing investment in upper-funnel brand building for Mid-Market clients.
  • Support clients starting with weekly remnant and ROS buying and pursuing sports, sponsorships, premium inventory, and upfront deals over time.

Desired Qualifications

  • Direct Response experience is a bonus but is not required.

About the Company

Tatari

TV advertising platform with real-time analytics

Tatari provides a platform to buy, measure, and optimize TV advertising using data-driven, real-time analytics. Its system collects and analyzes campaign data to help clients choose which networks and programs to advertise on, adjust spend, and improve performance, aiming to turn TV ads into a digital-like, measurable experience. The company differentiates itself from traditional TV advertising by offering end-to-end campaign management with continuous measurement, optimization, and flexible targeting across a wide range of industries. Tatari's goal is to help clients achieve better return on investment by making TV advertising more accountable and manageable through analytics-driven insights.

Company size
201-500
Company stage
N/A
Total funding
Not listed
Headquarters
San Francisco, CA
Founded
2016

Recently Posted Jobs

Explore more opportunities at Tatari

See more jobs