National Vision

Operates affordable eyeglasses and vision centers

Ecommerce Experience Specialist

Growth MarketingPosted on Nov 9

Full-timeAlpharetta, GA, USANo salary listedHybrid

About the Job

Requirements

Two to four years of e-commerce and digital customer experience are required.
Experience solving complex customer shopping experience problems and delivering e-commerce sales through online shopping enhancements and strategies is required.
A four-year college degree or equivalent experience is required.
Attention to detail, technical aptitude, and experience taking responsibility for data-led decisions to deliver results are required.
Lean-agile experience and the ability to shift priorities and multitask in a fast-paced retail environment are required.
The ability to manage multiple tasks in a deadline-driven organization is required.
A commitment to continuous improvement and growth of the customer experience is required.
Strong project coordination skills, including experience working with cross-functional teams, taking ownership of deliverables, delivering results, and meeting tight deadlines, are required.
Proven success with data, analytics, reporting, and marketing is required.
Advanced knowledge of customer insights and experience with website analytical tools and digital experience platforms are required.

Responsibilities

Analyze and refine the entire shopping journey, from product discovery to checkout, to make it seamless and intuitive.
Collaborate with digital product managers, designers, and developers to create user-friendly interfaces that improve navigation, product presentation, and usability.
Use Adobe tools, Google Analytics, and AI-driven insights to tailor content, product recommendations, and marketing messages based on customer behavior.
Conduct A/B testing, analyze customer behavior, and implement changes that increase conversion rates and reduce shopping path abandonment.
Partner on cross-functional projects to ensure a consistent experience across digital touchpoints, including websites, mobile apps, social media, and in-store digital experiences.
Track and analyze key performance indicators, including purchases, bounce rate, average order value, and net promoter score, to make data-driven decisions.
Work with digital marketing teams to optimize campaigns, search engine optimization, and paid media, and with developers to improve website functionality.
Gather user feedback through surveys, usability testing, and heatmaps to continually refine the shopping experience.
Explore and implement technologies such as AI-powered chatbots, augmented and virtual reality shopping experiences, and voice commerce.

Desired Qualifications

A master's degree is preferred.

Job Description

An eCommerce Experience Specialist focuses on optimizing the online shopping experience to drive sales, improve customer satisfaction, and enhance brand loyalty. Their role combines user experience (UX) design, data analysis, digital marketing, and business strategy. The role is accountable for driving incremental sales through optimization of online marketing campaigns and incremental digital enhancements to the customer journey.

What Would You Do? The Specifics.

Customer Journey Optimization – Analyze and refine the entire shopping journey, from product discovery to checkout, to make it as seamless and intuitive as possible.
User Experience (UX) & UI Strategy – Collaborate with the Digital Product managers, designers and developers to create user-friendly interfaces that improve navigation, product presentation, and overall usability.
Personalization & Customer Segmentation – Leverage Adobe tools, Google Analytics, and AI-driven insights to tailor content, product recommendations, and marketing messages based on customer behavior.
Conversion Rate Optimization (CRO) – Conduct A/B testing, analyze customer behavior, and implement changes that increase conversion rates and reduce shopping path abandonment.
Omnichannel Strategy – Partner on cross-functional projects to ensure a consistent experience across all digital touchpoints (website, mobile app, social media, and in-store digital experiences).
Data Analysis & Insights – Track and analyze key performance indicators (KPIs) including purchases, bounce rate, average order value, and net promoter score to make data-driven decisions.
Collaboration with Marketing & Development Teams – Work closely with digital marketing teams to optimize campaigns, SEO, and paid media, and with developers to improve website functionality.
Customer Feedback & Testing – Gather user feedback through surveys, usability testing, and heatmaps to continually refine the shopping experience.
Emerging Technology Integration – Explore and implement new technologies such as AI-powered chatbots, AR/VR shopping experiences, and voice commerce to stay ahead of trends.

Qualifications

Work Experience

2-4 years of e-commerce and digital customer experience (Required)
Experience solving complex customer shopping experience problems and delivering eCommerce sales through online shopping enhancements and strategies. (Required)

Education

Four year college degree or equivalent experience. (Required)
Master's Degree (Preferred)

Additional Skills

Attention to detail, tech savvy, and experience taking responsibility for data-led decisions to deliver results. (Required)
Lean-agile experience with ability to quickly shift priorities and multi-task in a fast-paced retail environment. (Required)
Proven ability to manage multiple tasks in a deadline driven organization. (Required)
Passion for continuous improvement and growth of the customer experience. (Required)
Strong project coordination skills: experience working with cross-functional teams, taking ownership of deliverables, delivering results and meeting tight deadlines. (Required)
Proven success with data, analytics, reporting and marketing. (Required)
Advanced knowledge of customer insights and experience with website analytical tools and digital experience platforms. (Required)

Additional Information

Taking Care of our People!

We understand the importance of financial health and security, and because of that, we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within. #LI-SH1

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

About the Company

National Vision

Operates affordable eyeglasses and vision centers

National Vision creates a nationwide network of affordable eye care centers, selling eyeglasses and providing eye exams through vision centers located inside larger retail stores. Its core product is affordable eyewear and eye-care services offered at pass-through cost with a focus on value. The business works by operating and expanding vision centers, often through acquiring established brands such as America’s Best Contacts & Eyeglasses (2005) and Eyeglass World (2009), and by growing its footprint with private equity support and a public listing (IPO in 2017). This scale and emphasis on low-cost, accessible eyewear differentiate it from other providers that may operate more fragmented or premium-focused networks. The company aims to broaden access to affordable vision care for more people by expanding its national reach and brand portfolio.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Lawrenceville, GA
Founded: 1990

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