Head of Boutique
Chanel
Head of Boutique
Chanel
Designs, sells luxury fashion and cosmetics
Job Purpose
The Head of Boutique(HOB)is a pivotal leaderfor theWatches & Fine Jewelry(WFJ)business within the Fashion and WFJBoutique networkin Singaporeand a true Brand Advocate for CHANEL.
This role embodies the CHANEL difference by delivering exceptional retail leadership and cultivating a boutique environment that reflects the brand’s values. Acting as a strategic business partner, the Head of Boutique bridges operational needs between the boutique and the corporate office, ensuring alignment, excellence, and innovation.
Vision
To be the ultimate house of luxury—defining style and inspiring desire, now and forever.
Mission
TheWFJHOBis entrusted to inspire and lead thematrixboutique teams,drive aclientelingstrategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles andtravellingclientsand ensures every client touchpoint reflects CHANEL’s service standards.”
Leading theregionalWFJflagshipboutique, whichis adjacent to theregionalFashionflagshipBoutiquein an iconic location in Singapore,theWFJHOBis responsible for driving business growth and executing strategic objectivesforWFJCore product categoriesand High-end Jewelry leveraging therobustretail ecosystem with Fashion.
In close partnership with the adjacent Fashion and Fragrance & Beauty boutique, theWFJHOBfosters a unified “One House” commitment, ensuring a seamless and elevated experience for every client. The role also upholds the highest standards of image within the boutiques anddemonstratesa strong commitment to the personal and professional development of all team members.
Impact You Can Createinthe Role:
Brand Stewardship
Champion CHANEL’s image through impeccable visual merchandising, boutique upkeep, and team grooming.
Act as a brand ambassador while fostering strong relationships with landlords, media, and local authorities.
Inspirational Leadership
Motivate and develop the boutique team by aligning them with CHANEL’s vision.
Lead by example, coach consistently, and cultivate a high-performance culture through clearcommunication, regular feedback, and strategic talent development.
Client-Centric Excellence
Drive aclientelingstrategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles andtravelling clients, and ensures every client touchpoint reflects CHANEL’s service standards. Leverage CEM data, clientinsightsand market intelligence to strengthen engagement,conversionand long-term loyalty, while ensuring after-sales, complaints and service recovery are handled with excellence.
High-End Business Responsibility
Translate CHANEL’s High-End business strategy into clear boutique priorities and action plans. Partner with the High-End business team to build the team’s confidence in High Jewelry selling,identifyclient potential beyond event periods, and convert appointments,eventsand follow-ups into sustainable business growth.
Merchandise & Inventory Mastery
Collaborate with cross-functional teams tooptimizeproduct assortment, stock flow, and inventory accuracy. Inspire the team with each collection’s story and ensure efficient stockroom-to-shopfloorprocesses.
Performance & KPI Focus
Demonstrate business ownership.Lead the team to exceed sales targets through data-driven actions, client outreach, and service incentives. Monitordaily/ weekly/ monthly salesperformance,variance analysis, annual/category target setting, sell-through, incentiverecommendations, andclientelingindicators.Partner with management toalign ongoals and growth strategies.
Operational Excellence
Ensure smooth daily operations,accuratereporting, and compliance with all procedures. Adapt staffing to traffic patterns and share market insights to support business decisions.Responsible forsafeguarding assets, service/repair follow-up, and disciplinedcompliance.
Strategic Partnerships
Champion One House collaboration across WFJ, Fashion and Fragrance & Beauty, as well as Styling, VM, Merchandising, Marketing,Learningand Insights. Build strong internal networks to grow WFJ influence across the boutique ecosystem, strengthen cross-métiercapabilitiesand deliver shared business priorities.
You are Energized by:
Creating exceptional client experiences that reflect the elegance and timelessness of CHANEL.
Inspiring and developing boutique teams to reach their full potential through coaching, feedback, and empowerment.
Upholding the brand’s image through meticulous attention to visual merchandising, boutique presentation, and team grooming.
Building meaningful relationships with clients, colleagues, and external partners to foster loyalty and trust.
Drivingperformance andresults through strategic thinking, data-driven decisions, and a passion for excellence.
Collaborating across functions to bring collections to life and ensure seamless boutique operations.
Championing innovation and continuous improvement in service, product presentation, and team engagement.
Leading with purpose and authenticity, embodying the CHANEL spirit in every interaction.
What You Will Bring
A university degree in any discipline, withminimum10years of experience leading large teams in dynamic environments.
Strong exposure to luxury retail,with experience leading watches &fine jewelrywith a deep appreciation for brand heritage and client experience.Experience in leading Fashion business is an advantage.
GIA as a plus,excellentbusiness analytics, strategic thinking, agility, relationship-buildingcompetencies,withabilityto navigate matrix stakeholders.
Proven leadership capabilities, witha track recordof inspiring, coaching, and developing high-performing teams.
Exceptional communication and interpersonal skills, with a natural ability to connect with clients and colleagues.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness ofeach individualincreases the diversity,complementarityand effectiveness of our teams. We strongly encourage your application, as we value the perspective,experienceand potential you could bring to CHANEL.
1) What does Chanel do? Chanel is a luxury fashion house that offers a range of high-end products including fashion, accessories, fragrances, skincare, makeup, jewelry, and watches, targeting affluent customers worldwide. 2) How does its product work? It designs and sells premium, timeless items through owned boutiques, official online channels, and authorized retailers, supported by strong marketing, fashion shows, and brand storytelling to maintain desirability and loyalty. 3) How is Chanel different from competitors? It combines a storied brand heritage with exclusive, premium products and strict distribution control, creating a sense of rarity and prestige that appeals to luxury buyers. 4) What is Chanel's goal? To preserve its elite brand status while growing a loyal, affluent customer base by delivering consistently refined, timeless designs and a premium consumer experience.
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