Industry Message Strategy Intern

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.

Come make an impact every day at Zebra.

What We're Looking For:

The purpose of this internship is to prepare students for entry into the business world by providing a thorough understanding of the various functions of the Zebra Technologies organization. The program is designed to provide students with experiences that provide insights into a career with Zebra. Students will be positioned for success with training and hands-on experiences, invited to social and development activities, and provided a professional mentor relationship.

The Solutions Marketing team defines the global messaging strategy and go-to-market frameworks for Zebra’s manufacturing vertical, we translate advanced technology solutions into compelling business value for our customers. We create industry-specific thought leadership, sub-vertical campaigns (Automotive, Electronics, Pharma), and specialized sales enablement toolkits that drive brand positioning.

US Summer Internship Benefits:
Summer Fridays, As Applicable With Your Team
30+ Social and Professional Events in 12 Weeks
Global Immersion With Your Teams and Interns
Intern Allowance (when applicable)
(for all US internships)

Essential Duties and Responsibilities:

• Research customer pain points and maps them against basic Zebra product features
• Assists in organizing standard "messaging blocks" and drafting value proposition and key differentiators
• Analyzes performance metrics, identifies engagement patterns, and proposes potential optimizations
• Audits competitor positioning and industry studies, highlights competitor messaging opportunities and strengths, and synthesizes findings into clear executive summaries
• Serves as a first line of review for agency-delivered assets to ensure they strictly align with Zebra's messaging frameworks and brand guidelines
• Supports the execution of GTM activities by tracking timelines, milestones, and deliverables
• Monitors trade publications and emerging B2B marketing trends to propose fresh narrative topics and survey questions for thought leadership initiatives
• Develop planning, organizational and leadership skills
• Increase technology knowledge and skills, especially as it relates to Zebra's product portfolio
• Manage team-based work assignments
• Practice interpersonal skills to connect with day-to-day business contacts through follow-up activities

This position requires hybrid work (3 days/week in office) in the Lincolnshire, IL office.

Required Qualifications:

• Current enrollment in an undergraduate degree program in Marketing/Marketing Analytics or Business Analytics
• Must have an anticipated graduation date between December 2027 - 2029
• Must be authorized to work in the US without requiring sponsorship now or in the future

Preferred Qualifications:

• Strong secondary research and competitive intelligence skills
• Ability to read and synthesize long-form industry reports (e.g., from PwC, Gartner, Deloitte) into executive summaries
• Excellent written communication skills
• Understanding of basic survey methodologies (e.g., how to write neutral, non-leading, and structured multiple-choice/ranking questions)
• Self-organization skills
• Intellectual curiosity about industrial technology

• Experience utilizing Generative AI and basic knowledge of prompt engineering to refine outputs
• Adaptability and Learning Agility – Willingness to learn quickly, embrace new tools or methods, and thrive in a dynamic, fast-paced environment
• Technical Skills – Basic proficiency in Microsoft Office tools (e.g., Excel, Word, PowerPoint) and basic familiarity with technology solutions
• Integrity – Commitment to ethical behavior and confidentiality  

Equal Opportunity Employer:

Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [email protected].

Know Your Rights:

https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

Conozca sus Derechos:

https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at [email protected] .

Pay Range:

$0.00 - $0.00 Hourly

Zebra Total Rewards:

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

Job Posting Statement:

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

AI Technology Statement:

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.