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Fanatics

China-based licensed sports merchandise retailer

Marketing Operations Associate - Content Ops

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • One to three years of experience in operations, marketing, or content roles.
  • Strong knowledge of major sports is preferred.
  • Strong attention to detail and the ability to manage multiple live workstreams simultaneously.
  • Ability to execute consistently while adapting quickly to change.
  • Ability to work collaboratively and cross-functionally.
  • Willingness to work flexible hours, including nights, weekends, and holidays.
  • Willingness to travel occasionally for team offsites or office collaboration.

Responsibilities

  • Create, configure, and manage daily free-to-play contests aligned to the live sports calendar.
  • Use sports knowledge to identify key matchups, storylines, and moments that will resonate with fans.
  • Monitor injuries, line changes, and real-time game developments to proactively adjust contests and content.
  • Partner with Marketing and Product teams to align game mechanics and messaging.
  • Support the build and maintenance of the FanApp content and marketing calendar across sports, promotions, and free-to-play.
  • Translate sports moments into clear plans for in-app content with defined requirements, timelines, and success criteria.
  • Coordinate with Creative, Legal, and Marketing to quality-check assets, ensure compliance, and approve executions.
  • Execute daily content and campaign setup, asset management, and live monitoring.
  • Provide off-hours coverage, including evenings and weekends, to launch or update content tied to live sporting events.
  • Identify gaps, inefficiencies, or risks in game and content workflows and proactively propose solutions.
  • Ensure accuracy, consistency, and quality across all live experiences.

Desired Qualifications

  • Sports industry experience is strongly preferred.
  • A bachelor's degree in Sports, Business, Marketing, or a related field is preferred.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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