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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Senior ABM Strategist

Growth MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Advanced proficiency in spoken and written English.
  • Experience leading B2B go-to-market and account-based marketing strategy, including ideal customer profile development, persona development, buying committee mapping, account prioritization, target account list development, campaign planning, and activation strategy.
  • Experience with 6sense strategy, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
  • Experience using Clay for account enrichment, target account list development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
  • Ability to translate business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into go-to-market recommendations.
  • Ability to build and assess ideal customer profiles, personas, target account lists, account tiers, and campaign strategies for commercial relevance and actionability.
  • Experience developing account-based marketing strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many programs.
  • Experience developing account prioritization frameworks using firmographic, technographic, intent, engagement, sales, customer relationship management, and revenue data.
  • Ability to identify gaps in client data, targeting logic, lifecycle stages, sales processes, platform setup, and marketing activation.
  • Experience partnering across paid media, organic search, content, lifecycle, analytics, creative, client services, and sales teams to build integrated activation plans.
  • Ability to develop sales enablement recommendations, messaging themes, account plays, and buying committee insights.
  • Experience leading client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
  • Ability to explain complex B2B strategy, data, and tooling concepts as clear recommendations and next steps.
  • Ability to complete new-business appraisals and support sales opportunities requiring B2B, account-based marketing, 6sense, Clay, ideal customer profile, target account list, or go-to-market expertise.
  • Experience creating repeatable processes for target account list builds, enrichment workflows, account scoring, 6sense audience logic, and account-based marketing activation planning.
  • Ability to use AI technologies, the Nova ecosystem, and company workflows to improve research, strategy development, quality assurance, execution, and reporting.

Responsibilities

  • Lead B2B go-to-market and account-based marketing strategy across complex client accounts.
  • Own strategic workstreams across priority B2B clients and independently deliver client-ready strategy outputs.
  • Own 6sense strategy for applicable clients, including audience and activation planning and reporting implications.
  • Use Clay to support account and contact enrichment, target account list development, verification, segmentation, and prioritization.
  • Translate client goals and insights into actionable go-to-market recommendations and integrated activation plans.
  • Build account-based marketing strategies and account prioritization frameworks for client campaigns.
  • Identify client-side gaps that may limit go-to-market performance.
  • Partner with cross-functional teams to translate strategy into integrated activation plans.
  • Lead client strategy discussions, presentations, prioritization sessions, and performance readouts.
  • Support new business appraisals and sales opportunities requiring B2B and account-based marketing expertise.
  • Create repeatable internal processes for audience development, enrichment, account scoring, and activation planning.
  • Leverage AI technologies and company workflows to improve research, strategy, quality assurance, execution, and reporting.
  • Support client retention, expansion, and new B2B strategy opportunities through delivery and strategic partnership.
  • Support work across 8–12 client accounts.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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