Senior Director of Analytics
Complex
Senior Director of Analytics
Complex
Pop culture and lifestyle media platform
Salary Range: 150000 to 225000 (Currency: USD) (Pay period: per-year-salary)
Serve as a strategic analytics partner across eCommerce, Content, Advertising, and Live Events, developing a holistic understanding of how our businesses operate and how they influence one another.
Lead and develop a team of three high-performing analysts, establishing a culture focused on curiosity, business impact, rigorous thinking, and continuous learning.
Translate ambiguous business problems into actionable analysis, determining what data is needed, what assumptions need to be challenged, and what conclusions can realistically be drawn.
Use AI and modern analytical tools to move quickly, leveraging automation, AI-assisted analysis, scripting, and other emerging technologies to increase the team's speed and effectiveness.
Identify opportunities and risks by analyzing trends, customer behavior, business performance, and other signals across Complex's ecosystem—and translate those findings into clear recommendations.
Influence business strategy and priorities, helping leadership understand not just what is happening, but why it is happening and what we should do about it.
Shape the roadmap for Analytics, prioritizing work based on potential business impact rather than simply responding to reporting requests.
Partner with Data Engineering to ensure our data infrastructure supports accurate, accessible, and scalable analysis, while helping prioritize the data investments that will have the greatest business value.
Establish the right balance between speed and rigor, knowing when a quick directional answer is more valuable than a perfect analysis—and when deeper investigation is required.
Simplify complexity, turning complicated data, business processes, and analytical findings into clear narratives and recommendations that executives and cross-functional teams can act on.
10+ years of experience in Data Analytics, Business Analytics, Product Analytics, Strategy, or a similar role, with a demonstrated track record of influencing business decisions through data.
4+ years of experience managing and developing high-performing analytics professionals.
AI-native mindset: you actively use AI tools to accelerate research, analysis, coding, automation, and problem solving, and you're excited about finding new ways to make an analytics team dramatically more productive.
Strong SQL skills and experience with a scripting language such as Python or R.
Demonstrated ability to use analytics to solve business problems and drive outcomes, rather than simply produce reporting.
Experience working across multiple business functions, products, or revenue streams and synthesizing disparate data sources into a coherent view of the business.
Experience with BI tools such as Tableau, Looker, or similar platforms; you understand dashboards as a tool for decision-making, not the end product.
Strong statistical and analytical foundation, with the ability to distinguish meaningful signals from noise and correlation from causation.
Exceptional critical thinking and problem-solving skills, particularly when the question isn't clearly defined and the data isn't perfect.
Comfortable working through incomplete, sparse, inconsistent, or imperfect datasets to reach useful and defensible conclusions.
Ability to recognize and challenge assumptions, biases, and limitations in both data and human decision-making.
Excellent communication skills, with the ability to translate complex analytical findings into concise, compelling recommendations for both technical and non-technical audiences.
A natural curiosity about how businesses work and a desire to understand the “why” behind the numbers.
You enjoy simplifying complexity—whether it's people, processes, data, analysis, visuals, or communication.
Complex runs a media platform focused on pop culture, music, sneakers, style, and sports, delivering news, features, and trend coverage to a diverse audience. It earns money from advertising, branded content, and merchandise, including exclusive collaborations with artists and designers. The platform publishes editorial and multimedia content to engage readers, using that engagement to attract advertisers and drive traffic, while merchandise and limited collaborations turn cultural moments into purchases. Its edge comes from a strong emphasis on streetwear and music culture, plus exclusive brand-artist drops, aiming to be the go-to source for pop culture and lifestyle trends while building sustainable revenue from ads, branded content, and partnerships.
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