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Fanatics

China-based licensed sports merchandise retailer

Content Producer - Marketing

Social Content CreationConfirmed live in the last 24 hours
Full-time$64.4k - $85kIn-person

About the Job

Requirements

  • 2–4 years of experience in social media management, content production, or digital marketing, ideally in sports, entertainment, or gaming/collectibles.
  • Strong proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and Illustrator, or equivalent creative tools.
  • Proven ability to produce short-form content tailored to TikTok, Instagram Reels, YouTube Shorts, and app-native experiences.
  • Deep knowledge of sports culture and the trading card/collectibles community, with an understanding of the rise of digital collecting.
  • Strong storytelling ability to showcase the emotional connection between fans and their collectibles.
  • Ability to thrive in a fast-paced, sports-driven environment with live moments and rapid deadlines.

Responsibilities

  • Produce original short- and long-form video content highlighting new product releases, live digital and physical pack breaks, athlete spotlights, and behind-the-scenes stories from the collectibles world.
  • Develop content for Topps digital collectible apps, including Topps BUNT, Star Wars Card Trader, Topps Total Football, and Marvel Collect!, showcasing drops, limited-time releases, challenges, and collector community milestones.
  • Design and animate motion graphics that bring products and digital collectibles to life.
  • Edit and optimize content for TikTok, Instagram Reels, YouTube Shorts, and app ecosystems.
  • Capture and produce content surrounding athlete or celebrity signings, app and physical product launches, and fan engagement events.
  • Manage and schedule content across major social platforms, tailoring storytelling to traditional collectors and digital-first fans.
  • Create campaigns connecting physical trading cards and digital collectibles, emphasizing the integrated collector journey.
  • Monitor performance metrics and adapt content strategies to drive fan engagement, retention, and app usage.
  • Stay ahead of cultural and sports moments and identify opportunities to spotlight digital collectibles in real time.
  • Partner with product, marketing, and creative teams to deliver cross-platform campaigns across physical and digital collecting ecosystems.
  • Ensure content reflects the brand’s voice while celebrating the hobby and its fan communities.
  • Support coverage of major sporting events, athlete partnerships, product drops, and in-app activations.

Desired Qualifications

  • Experience creating content for app store product pages, gaming platforms, or livestream environments.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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