Events Specialist - Audience Development

Overview

About the Role & TeamThe Event Specialist | Audience Development is an individual contributor role in Cairo, reporting to the Events Manager, MEA. The person will run outbound outreach to IT and business leaders. They will qualify delegates, secure registrations and follow up before each event. The role works in a hybrid setup with minimum 2 Days working from Office. It focuses on audience development and delegate and speaker acquisition for technology summits in markets including KSA, UAE, Kuwait, Qatar, South Africa and Egypt. The team works on several events at the same time and works closely with the marketing and project management team.

What You’ll Do

• Secure event registrations through proactive telemarketing outreach and follow-up calls, keeping all lists and records up to date.
• Provide insightful reports on registrant demographics, industries, and other key metrics using Microsoft Office tools; track and analyze attendance and call-conversion trends to optimize outreach strategies, following IDC's guidelines.
• Make outbound follow-up and reminder calls, answer inquiries, and provide event information professionally and engagingly, building lasting relationships that foster loyalty and repeat engagement.
• Apply a telemarketing-driven approach, with clear call targets and conversion goals, to expand audience reach.
• Develop and maintain a well-organized, detailed contact database for IDC's events using Microsoft Excel and other Office tools.
• Analyze feedback to identify opportunities for improving content, services, and satisfaction in future events.
• Partner closely with the marketing and events team, sharing call insights and feedback to elevate IDC's event goals.
• Bring a people-first approach, contributing to a collaborative, motivated team culture.

What You Bring

• Professional verbal communication skills in Arabic and English with the ability to convey messages in a polite, engaging, and motivating way.
• Strong telemarketing skills, including cold and warm calling, objection handling, lead qualification, and call-based conversion of prospects.
• Previous corporate experience is required, ideally in a similar role (telemarketing, sales tele-calling, events support, or customer service) with a strong focus on relationship-building and lead generation.
• Good working experience with Microsoft Office (Excel, Word, Outlook, and PowerPoint) for data entry, reporting, and analysis, with strong organizational and multitasking skills.
• Able to work independently while collaborating effectively with the team, with flexibility to occasionally attend events outside standard working hours.
• Travel: Up to 10% for event support and onsite execution.
• Fluent English skills are mandatory as you will be supporting IDC Events in the whole region. 
• Understanding of marketing principles, including audience segmentation, lead generation, and engagement strategies to drive registration and attendance.
• Proficient in internet research and Microsoft Excel for data entry and analysis, with strong organizational and multitasking abilities.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

• Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
• Hybrid Working: Hybrid working with 2-3 days in office per week
• Time-off and holidays: On top of your statutory holiday allowance and public holidays, IDC grants annually reviewed company-wide closures on 19 August (Unplug Day) and 24 December – 3 January inclusive (Global Shutdown) and a volunteering day.
• A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded.

Compensation Transparency

At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent third-party partner.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

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