Manager – Market Insights and Category Management

Role Summary

The Manager, Category Management & Market Intelligence leads category strategy, market intelligence, and category analytics across the Automotive Aftermarket business. This role is responsible for transforming internal and external data into actionable category growth strategies, assortment recommendations, customer opportunity identification, and market insights that support Sales, Marketing, Product Management, and Executive Leadership.

As the business lead for Category Management, the incumbent develops and deploys scalable processes, tools, and analytical frameworks that improve decision-making, strengthen customer partnerships, and drive profitable growth. The role owns category management methodologies, market sizing initiatives, customer opportunity identification, and customer-facing strategic recommendations, while leveraging advanced analytics, business intelligence platforms, automation, and AI-assisted workflows to increase organizational effectiveness and commercial impact.

Main Tasks

Category Strategy Leadership 

• Develop category growth strategies for key customers, channels and categories. 
• Identify assortment opportunities, category gaps and whitespace opportunities. 
• Quantify opportunities through market sizing, vehicle parc analysis and category demand trends. 
• Deliver customer-ready category presentations and business reviews. 
• Translate data into actionable revenue and profit growth recommendations. 

Market Intelligence and Analytics:

• Lead market sizing and market intelligence initiatives. 
• Integrate sales, POS, acquisition, vehicle parc and third-party data. 
• Monitor category performance, competitive activity and channel trends. 
• Support forecasting and strategic planning through data-driven insights. 
• Deliver executive-level reporting and recommendations. 

Business Intelligence & Dashboard Ownership:

• Define business requirements for dashboards and reporting tools. 
• Partner with BI, Digital and IT teams to develop analytical solutions. 
• Establish KPI frameworks and reporting standards. 
• Improve efficiency through AI implementation, automation and workflow improvements. 
• Own business adoption and value realization of analytical tools. 

Customer and Sales Enablement:

• Support strategic customer engagements through category insights. 
• Develop retailer, distributor and traditional channel business cases. 
• Identify customer-specific growth opportunities with Sales teams. 
• Create scalable category management tools and processes. 

Category Management:

• Analyze channel customer performance. 
• Identify opportunities using POS, acquisition and market demand data. 
• Develop tools that help Sales prioritize growth opportunities.
• Team Leadership and Coaching 
• Lead, coach and develop team members. 
• Establish project roadmaps, milestones and accountability. 
• Promote data-driven decision making.

Team Leadership and Coaching

• Lead, coach and develop team members.
• Establish project roadmaps, milestones and accountability.
• Promote data-driven decision making.

Your Profile

Educational:

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Psychology, Data Analytics, Statistics, Engineering or a related field. A Master’s degree or MBA preferred.

Experience:

• 7+ years Category Management, Analytics, Market Intelligence or Strategic Marketing.
• Significant Automotive Aftermarket experience required.
• Experience leading customer-facing strategy and teams.

Skills:

• Advanced Power BI, Excel, category management methodologies, market sizing, business case development and executive communication.
• Preferred: SQL, Power Query, Power Automate, Microsoft Fabric, Copilot, Circana, Epicor and vehicle parc analytics.
• Strategic Thinking 
• Analytical Problem Solving 
• Commercial Acumen 
• Execution Excellence 
• Influencing & Collaboration 
• Customer Orientation