Retail Associate

BRUNT Workwear opens very first flagship retail store. May 5, 2026 North Reading, Mass. - BRUNT Workwear, the boot and apparel brand for modern trade workers, has opened its first flagship retail store, marking a major milestone in the company's rapid expansion from a direct-to-consumer powerhouse to an omnichannel retailer. Situated at 70 Main St. in North Reading, Mass., the new 3,000-square-foot storefront introduces a new kind of retail experience all under one roof. Since launching at wholesale stores across the country with a selection of its core product assortment in 2024, BRUNT has grown its physical retail presence in partnership with some of the nation's leading workwear retailers, including Boot Barn, Scheels, Super Shoes and Trav's Outfitter. Located just 1 mile from the company's global headquarters, this new store is the first wholly owned BRUNT retail experience, providing customers with their first opportunity to experience BRUNT's full range of work boots, apparel and accessories in a retail environment. "In the trades, having the right gear is like having the right tool in your toolbox," says Eric Girouard, CEO and founder of BRUNT. "Comfort, fit and performance have to be right, otherwise you are creating risk on the job. This is why we've always made it easy for our online customers to handle exchanges or returns at no cost, and why we've consistently grown our wholesale footprint across the country over the last two years. Now with our first flagship retail store, we have the opportunity to let our customers experience our full product line in a space that was built for them." The store was designed with a BRUNT-wrapped NASCAR truck, a visual timeline of the brand's history, and includes a hidden room where consumers can engage with BRUNT's product and insights teams to give feedback on new product and get a sneak peek at what's coming next. The result is more than a place to shop; it's also an immersive environment that showcases the brand's spirit and BRUNT's dedication to creating customer-first touchpoints that are authentic to modern tradespeople. Launched in 2020, BRUNT Workwear is retooling the way the workwear industry works by collaborating with trade workers to develop boots and apparel that provide the best performance, durability and comfort hard-earned money can buy.

2026 Sportsman sxs class sponsor: Race-Driven. Mar 24, 2026 Race-Driven, a leading Polaris dealer and powersports parts distributor, is proud to announce the continuation of its sponsorship of the Sportsman SXS class for the 2026 AMSOIL Championship Off-Road presented by AMSOIL and Brunt Workwear. This renewed partnership highlights Race-Driven's ongoing commitment to grassroots racing and the competitors who are the heart of short-course off-road racing. The Sportsman SXS class remains one of the most accessible and competitive divisions in the series, showcasing a diverse mix of emerging talent and passionate racers. By maintaining its sponsorship, Race-Driven reinforces its mission to support racers at every level while contributing to the sport's growth and sustainability. "Supporting the Sportsman SXS class is important to us because it represents the heart of off-road racing," said Race-Driven owner Brian Heiting. These racers are dedicated, hardworking individuals who compete for the love of the sport. Many of them balance racing with full-time jobs and family commitments, yet they bring incredible passion and determination to every event. That's something Champ Off-Road believe in and want to continue supporting." Heiting emphasized that the Sportsman SXS division is a vital entry point for drivers looking to advance within the AMSOIL Championship Off-Road ladder. "This class is where future champions are built. By investing in Sportsman racers, we're investing in the future of short-course racing. It's rewarding to watch drivers progress through the ranks and know we played a small part in their journey." Race-Driven has long been recognized as a dedicated supporter of off-road racing, with a history deeply rooted in the sport. Over the years, the company has backed numerous drivers and teams across multiple classes, providing not only sponsorship but also high-quality components designed to withstand the extreme demands of racing environments. This longstanding involvement has helped establish Race-Driven as a trusted name among competitors nationwide. Beyond sponsorship at the track, Race-Driven actively interacts with racers throughout the season by providing product support and technical expertise. The company's dedication goes beyond logo placement, aiming to build strong relationships within the racing community and enhance the overall racer experience. "The racers in this series aren't just customers, they're part of our extended family," Heiting added. "We take pride in being present at events, talking with drivers, and understanding what they need to succeed. That connection is what drives us and continues our involvement in the sport." The 2026 AMSOIL Championship Off-Road season looks to be another thrilling year, featuring intense races at some of the top tracks across the country and a talented lineup of drivers, along with dedicated fans. As the green flag drops, Race-Driven is proud to continue supporting the sport it loves, helping to boost performance, growth, and opportunity in short-course off-road racing. About Race-Driven Race-Driven is a full-service Polaris dealership and leading powersports parts distributor serving riders and racers nationwide. Offering new and pre-owned vehicles plus a wide range of OEM and aftermarket parts, the company delivers quality products, fast shipping, and competitive pricing, backed by strong roots in off-road racing.