I

immowelt

Online real estate marketplace and CRM

Team Lead Media Operations & Programmatic

Full-TimeUpdated on 10/28/2026
No salary listed
Mid
Nuremberg, Germany
HybridHybrid work with home-office options.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Several years of experience in digital media or ad operations, ideally at a publisher, media seller, platform, or agency.
  • Initial leadership experience and the ability to support, motivate, and develop employees.
  • Practical experience in programmatic advertising; understanding of publishers, supply-side platforms, demand-side platforms, agencies, and advertisers; and daily working knowledge of Google Ad Manager.
  • Familiarity with open auctions, private marketplaces, preferred deals, programmatic guaranteed, header bidding, and yield management.
  • Ability to analyze impressions, click-through rate, effective cost per mille, fill rate, viewability, and ad revenue, with technical understanding of ad serving, targeting, consent management, and brand safety.
  • Ability to manage multiple projects in a structured way and explain complex technical and operational topics clearly in German and English.
  • Ability to lead empathetically and clearly, recognizing individual development potential.
  • Ability to combine operational accuracy with strategic and commercial judgment about programmatic business.
  • Data-driven, customer-oriented approach and ability to find practical solutions balancing quality, user experience, and business goals.
Responsibilities
  • Own and continuously develop the programmatic advertising setup and relationships with supply-side platforms, media sales partners, and other technology providers.
  • Optimize programmatic inventory monetization through yield management, floor-price strategies, demand-partner management, and deal setups, using metrics such as fill rate, effective cost per mille, viewability, and ad revenue to guide decisions.
  • Work with Product and Tech to develop the ad-tech infrastructure and advertising products, including header bidding, targeting, consent management, brand safety, and invalid traffic initiatives.
  • Serve as the primary contact for Media Sales on inventory, availability, deal structures, and campaign optimization; reduce manual work and advance standardization and automation.
  • Lead and develop the three-person Media Operations team, provide regular feedback, and foster responsibility, collaboration, and continuous learning.
  • Oversee campaign operations from order entry through setup, monitoring, optimization, reporting, and billing, ensuring quality, capacity, and priorities through clear standards and key performance indicators.
  • Collaborate with Media Sales, Product, Engineering, Data, order management, and Finance, and coordinate with media sales, technology, and demand partners.
  • Within the first 90 days, develop a thorough understanding of the team, media products, processes, systems, and key interfaces; analyze the programmatic and ad-tech setup, inventory structure, demand partners, and core performance metrics; establish reliable team routines; and implement initial improvements to campaign quality, transparency, or monetization.
  • Within the first 180 days, manage Media Operations and Programmatic using clear key performance indicators; establish transparency into campaign quality, utilization, fill rate, effective cost per mille, and revenue; simplify, standardize, or automate processes; implement and demonstrate the impact of demand-partner and yield improvements; and establish clear team responsibilities and working relationships with Media Sales, Product, Tech, and external programmatic partners.
Desired Qualifications
  • Experience in digital media or ad operations on the publisher, media seller, platform, or agency side is preferred.

About the company

I

immowelt

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Website

Immowelt operates a real estate marketplace and CRM provider in Germany, Austria, and Switzerland, linking sellers, landlords, agents, and buyers through listings and SaaS tools. It lets users search and list properties online, with revenue from listings fees and subscriptions for estatePro, EstateOffice, and EstateSmart that help manage listings, leads, office tasks, and marketing. It differentiates itself by offering an integrated classifieds platform and real estate software within one ecosystem, backed by strategic acquisitions and ownership by the AVIV Group under Axel Springer. Its goal is to stay a leading end-to-end platform that supports property searches and transaction workflows for both professionals and consumers.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Nuremberg, Germany

Founded

1996

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