Full-Time

Footwear Design Director

Men's Footwear

Posted on 8/17/2026

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

Compensation Overview

$150k - $165k/yr

+ Bonus

Austin, TX, USA

In Person

Must be based in Austin or willing to relocate there; domestic and international travel is required.

Bachelor's

Category
Art, Graphics & Animation (1)
Required Skills
Adobe Photoshop
Adobe Illustrator

Get referred to Tecovas

See people who can refer or advise you

Requirements
  • A bachelor's degree in Footwear Design, Industrial Design, Fashion Design, or a related field, or equivalent professional experience.
  • At least 8 years of footwear design experience, preferably within premium footwear, Western, outdoor, work, or lifestyle brands.
  • Demonstrated experience designing technically sound, commercially successful footwear collections.
  • Strong understanding of footwear construction, patterning, fit, materials, leather, components, and manufacturing processes.
  • Exceptional sketching, concept development, rendering, and storytelling abilities.
  • Advanced proficiency in Adobe Illustrator and Photoshop.
  • Experience partnering directly with overseas factories and suppliers throughout the product development process.
Responsibilities
  • Lead the design and development of men's footwear from concept through commercialization.
  • Drive seasonal design direction across Western, work, and adjacent footwear categories while evolving iconic franchises.
  • Lead the design process and ensure deliverables are met for seasonal milestone meetings, prototype reviews, line freeze, and production deadlines.
  • Conduct seasonal research through market analysis, trend exploration, competitive shopping, consumer insights, and historical brand references.
  • Create footwear concepts through sketching, digital rendering, prototyping, and partnership with Product Development and Sourcing.
  • Partner with Merchandising to translate consumer insights, business objectives, and assortment strategies into product solutions.
  • Collaborate with Product Development, Materials, and Sourcing to identify leathers, constructions, components, finishes, and manufacturing techniques.
  • Own color, material, leather, hardware, and construction direction for seasonal collections.
  • Build and maintain design specifications, bills of materials, and product lifecycle management data.
  • Participate in prototype reviews, wear testing, fit evaluations, and commercialization meetings, providing design direction throughout the product lifecycle.
  • Mentor and develop the Footwear Designer through coaching, feedback, and development opportunities.
  • Partner with Apparel and Accessories Design to create cohesive seasonal stories, color direction, and product collections.
  • Manage freelance or external design resources as needed.
  • Travel domestically and internationally for inspirational research, factory visits, supplier meetings, leather development, and product reviews.
Desired Qualifications
  • Previous experience leading or mentoring designers.

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

Get referred to Tecovas

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Bass Pro Shops and Cabela's shop-in-shops broaden national distribution.
  • June 2026 The Vault reissued retired Annie boots, signaling pricing power and loyalty.
  • October 2025 invent.ai rollout automated allocation across Tecovas' store network.

What critics are saying

  • Freebird Stores faces Tecovas' trade-dress lawsuit in Western District of Texas.
  • Wholesale expansion at Bass Pro and Nordstrom risks discounting Tecovas' premium image.
  • Cowboy trend reversal would crush boot-heavy sales and store economics by 2027.

What makes Tecovas unique

  • Tecovas' direct-to-consumer western specialization keeps premium boots and apparel tightly controlled.
  • Paul Hedrick founded Tecovas in 2015, and David Lafitte joined as CEO in 2022.
  • 2026 Bass Pro and Nordstrom partnerships expand reach without abandoning Tecovas' core identity.

Help us improve and share your feedback! Did you find this helpful?

Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
PR Newswire
Mar 7th, 2025
Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands For Its Biggest Year Yet!

PORTLAND, Ore., March 7, 2025 /PRNewswire/ -- The 8 Seconds Rodeo returns for its third and most electrifying year, expanding to two major cities and celebrating today's Black cowboys on a national stage. On June 15th in Portland, OR (Veterans Memorial Coliseum), and October 11th in Philadelphia, PA (Liacouras Center), this groundbreaking rodeo will bring together 8,000 fans per event for a night of high-stakes competition, Black culture, and world-class entertainment.Derion Chavis flips off the fence at the 8 Seconds Rodeo in Portland, Oregon. 8 Seconds RodeoThis year's rodeo will feature an intense lineup of events, including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with top Black rodeo athletes from around the country competing for $60,000 in prize money. Hosted by comedienne X Mayo, the 8 Seconds Juneteenth Rodeo delivers more than just action—it's a powerful, physically and spiritually moving experience that showcases the grit, talent, and heritage of Black rodeo athletes."This rodeo is about celebrating Black excellence in the Western world and providing a platform for future generations of Black rodeo athletes to thrive," says Ivan McClellan, founder of the 8 Seconds Juneteenth Rodeo. "With this expansion, we're bringing the culture and excitement to new audiences, proving that Black cowboys belong on the national stage."Highlights of the 2025 8 Seconds Juneteenth Rodeo:Two National Events – June 15th in Portland and October 11th in Philadelphia , each with 8,000 fans in attendance.– in and in , each with 8,000 fans in attendance. Elite Rodeo Competition – Featuring Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' with a $60,000 purse.– Featuring with a purse

PR Newswire
Jan 12th, 2022
Tecovas Secures $56 Million in Series C Funding

/PRNewswire/ -- Tecovas, an Austin-based western footwear, apparel, and accessories brand, announced today that it has secured $56 million in Series C funding,...