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Tecovas

Direct-to-consumer western boots and leather goods

Footwear Design Director - Men's Footwear

Full-Time
$150k - $165k/yr+ Bonus
Senior, Expert
Bachelor's
Austin, TX, USA
In PersonMust be based in Austin or willing to relocate there; domestic and international travel is required.
Product & Experience DesignIndustrial Design

About the job

Requirements
  • A bachelor's degree in Footwear Design, Industrial Design, Fashion Design, or a related field, or equivalent professional experience.
  • At least 8 years of footwear design experience, preferably within premium footwear, Western, outdoor, work, or lifestyle brands.
  • Demonstrated experience designing technically sound, commercially successful footwear collections.
  • Strong understanding of footwear construction, patterning, fit, materials, leather, components, and manufacturing processes.
  • Exceptional sketching, concept development, rendering, and storytelling abilities.
  • Advanced proficiency in Adobe Illustrator and Photoshop.
  • Experience partnering directly with overseas factories and suppliers throughout the product development process.
Responsibilities
  • Lead the design and development of men's footwear from concept through commercialization.
  • Drive seasonal design direction across Western, work, and adjacent footwear categories while evolving iconic franchises.
  • Lead the design process and ensure deliverables are met for seasonal milestone meetings, prototype reviews, line freeze, and production deadlines.
  • Conduct seasonal research through market analysis, trend exploration, competitive shopping, consumer insights, and historical brand references.
  • Create footwear concepts through sketching, digital rendering, prototyping, and partnership with Product Development and Sourcing.
  • Partner with Merchandising to translate consumer insights, business objectives, and assortment strategies into product solutions.
  • Collaborate with Product Development, Materials, and Sourcing to identify leathers, constructions, components, finishes, and manufacturing techniques.
  • Own color, material, leather, hardware, and construction direction for seasonal collections.
  • Build and maintain design specifications, bills of materials, and product lifecycle management data.
  • Participate in prototype reviews, wear testing, fit evaluations, and commercialization meetings, providing design direction throughout the product lifecycle.
  • Mentor and develop the Footwear Designer through coaching, feedback, and development opportunities.
  • Partner with Apparel and Accessories Design to create cohesive seasonal stories, color direction, and product collections.
  • Manage freelance or external design resources as needed.
  • Travel domestically and internationally for inspirational research, factory visits, supplier meetings, leather development, and product reviews.
Desired Qualifications
  • Previous experience leading or mentoring designers.

About the company

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify's Take

What believers are saying

  • Bass Pro Shops began carrying Tecovas in July 2026, expanding national reach fast.
  • Tecovas reached 60 stores by August 2026, validating physical-retail demand.
  • Revelio Labs counted 867 employees in March 2026, showing hiring and operational momentum.

What critics are saying

  • Mancina v. Tecovas opened March 6, 2026, signaling ongoing ADA litigation exposure.
  • Tecovas faces trademark and patent disputes, including McRae and the terminated Linfo Ip case.
  • Sixty stores demand inventory discipline; execution slips can damage margins before 2030 growth targets.

What makes Tecovas unique

  • Tecovas pairs DTC boots with 60 stores and Bass Pro Shops distribution, July 2026.
  • David Lafitte’s radical hospitality retail model differentiates Tecovas from commodity western brands.
  • Tecovas controls design, leather, and pricing, preserving premium quality without middlemen.

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Benefits

  • We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary
  • Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

1%
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PR Newswire
Jan 12th, 2022
Tecovas Secures $56 Million in Series C Funding

/PRNewswire/ -- Tecovas, an Austin-based western footwear, apparel, and accessories brand, announced today that it has secured $56 million in Series C funding,...