Reply
Consulting and system integration across sectors
Associate Product Marketing Manager - Partner Channel
About the job
- A Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or a related field, with the candidate being a recent graduate or graduating soon.
- Internship experience in marketing, product marketing, communications, or a related field.
- Relevant coursework in marketing strategy, go-to-market, or product management.
- Familiarity with marketing tools and platforms, including HubSpot, Google Analytics, Canva, and basic data analysis.
- Experience with or familiarity with Microsoft products such as Azure, Office 365, and Power Platform, or similar enterprise software.
- Personal experience with partner or channel programs, such as partner referral networks, affiliate programs, or reseller models.
- Comfort with data and analytics and interest in understanding campaign performance and customer behavior.
- Experience creating marketing content, including blog posts, social media, email campaigns, and presentations.
- Exposure to artificial intelligence tools such as ChatGPT, Copilot, and design tools, with interest in supporting marketing work.
- Sales or customer-facing experience that provides insight into how customers think about solutions.
- Support the development and execution of go-to-market strategies for partner-facing solutions.
- Work with the marketing team to develop and support go-to-market strategies for partner-facing solutions.
- Help develop marketing materials and sales tools that partners can use to position and sell Reply offerings.
- Help track and understand how well partner marketing campaigns are working.
- Work effectively with product, operations, and partner teams to ensure marketing efforts are aligned and executed.
- Position complex products, create partner-ready content, analyze campaign performance, and collaborate across teams as part of building a marketing foundation.
About the company
Reply designs and implements solutions using new communication channels and digital media, operating as a network of specialized firms that together create business models enabled by big data, cloud computing, digital media, and IoT. It provides consulting, system integration, and digital services to clients in telecom and media, industry and services, banking and insurance, and the public sector. The company helps organizations adopt digital business models by combining advisory, technology services, and implementation to design architectures, deploy IoT and digital media solutions, and integrate them with existing systems. By being a network of specialists rather than a single vendor, it offers tailored, cross-domain solutions across multiple industries to help clients create value and transform operations.
Company Size
10,001+
Company Stage
IPO
Headquarters
Turin, Italy
Founded
1996
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Simplify's Take
What believers are saying
- H1 2026 turnover reached €1,311.9 million, up 7.4%, with EBITDA €233.2 million.
- Reply's 2026 AI launches, including Model Factory and Prebuilt AI Apps, create billable demand.
- FedTec adds U.S. federal credibility, while Reply's positive cash position funds more acquisitions.
What critics are saying
- AI platform vendors like Microsoft and Mistral commoditize Reply's integration margins by 2027.
- Reply's H1 2026 net financial position fell from €467.6 million to €402.0 million.
- FedTec integration after 2026-08-11 can distract management and blunt federal growth execution.
What makes Reply unique
- Reply's network model spans 16,751 specialists across consulting, integration, and digital delivery.
- On 2026-03-18, Reply partnered with Mistral AI for sovereign enterprise AI on European infrastructure.
- On 2026-04-08, Microsoft named Reply a launch partner for Agent 365 governance.
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Benefits
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%CEO Ramanjit Singh and the existing leadership team will continue to run FedTec.
Reply S.p.A. reported consolidated turnover of €1,311.9 million for the first half of 2026, marking a 7.4% increase compared to the same period in 2025. The Italian technology consulting firm's EBITDA reached €233.2 million, whilst EBIT stood at €189.7 million for the six-month period. The company's second quarter performance showed consolidated turnover of €667.0 million, up 8.7% year-on-year. Reply's net financial position was positive at €402.0 million as of 30 June 2026. Chairman Mario Rizzante attributed the results to growing corporate investments in AI initiatives. He noted that artificial intelligence has become integral to growth strategies, driving convergence of software, data, and domain expertise. Reply specialises in solutions based on digital media and emerging technologies, serving clients across telecommunications, industry, banking, insurance, and public sectors.
Comsysto Reply has partnered with Audi to develop an AI-based multi-agent system for the carmaker's Used Car Platform, a digital marketplace for B2B used car trading. Since 2025, the platform has accounted for nearly 100% of Audi's B2B business in this sector. The solution uses three specialised AI agents built on GitHub Copilot to handle requirements analysis, code generation, and quality assurance. The agents work with a dedicated knowledge base containing the platform's architectural decisions and specifications, enabling them to produce outputs consistent with existing systems. The system follows a human-in-the-loop model, with AI handling repetitive tasks whilst developers focus on review and validation. Comsysto Reply has supported the platform since 2021, beginning with migration from legacy systems to AWS-based architecture.
Reply has released a new set of Prebuilt AI Apps, production-ready agentic applications designed to accelerate enterprise AI adoption. The ready-to-use solutions combine process knowledge, curated datasets, domain ontologies and agentic workflows to deliver immediate operational value. The applications address key enterprise areas including credit evaluation, compliance assessment, manufacturing intelligence, HR processes, procurement and content production. They can be customised and integrated with existing enterprise systems whilst maintaining governance controls. Reply's Prebuilt AI Apps aim to help organisations transition from AI experimentation to scalable deployment by providing structured starting points that reduce initial complexity. The solutions automate recurring activities, improve decision-making through structured context and enhance user experience via conversational interfaces. The applications support industries including banking, critical infrastructure and manufacturing.
Reply has launched Model Factory, an industrial production line for building generative AI models grounded in corporate knowledge. The platform enables organisations to train AI models using their internal documentation, software repositories, business data and domain expertise within secure vaults. The factory industrialises data preparation, training, evaluation and deployment through a controlled lifecycle. Its training layer includes pre-training for domain awareness, supervised fine-tuning for specific tasks, reinforcement learning for policy alignment, and distillation for efficient deployment. Each model is released as a versioned enterprise asset with quality controls and EU AI Act compliance. Reply CEO Tatiana Rizzante said proprietary models will become key strategic differentiators, allowing companies to transform distinctive assets into governed AI models that remain under their control whilst enabling continuous improvement and specialisation.