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General Mills

Manufactures and distributes packaged foods

Marketing Intern

Marketing Generalist & ManagementPosted on Nov 11
InternshipMadrid, SpainNo salary listed

About the Job

Requirements

  • Currently studying for or recently completed a Bachelor's degree in Marketing, Business Administration, Communications, or Advertising, or a related field.
  • Fluency in English.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Organization and structure, attention to detail, and ability to keep tasks, timelines, and information on track.
  • Analytical ability and comfort working with basic spreadsheets and numbers, with interest in interpreting campaign results and marketing data.
  • Interest in consumers and brands and contributing ideas for brand experiences, digital content, partnerships, and activations.
  • Familiarity with social media and digital content, and motivation to learn how to assess campaign performance.
  • Proactive and collaborative approach, openness to feedback, and reliability in following through on agreed tasks.

Responsibilities

  • Support the development and execution of Brand Experience and Media Plans, working with local agencies on ATL and BTL activities including media campaigns, influencers, partnerships, public relations, events, and sampling.
  • Contribute to the New Product Development pipeline by supporting project tracking, launch readiness, and identification of key marketing implications.
  • Support packaging development and adaptation for marketing initiatives.
  • Adapt and localize Brand Assets provided by Global/Regional teams for campaigns and initiatives across channels.
  • Assist in marketing budget tracking and control to help ensure accurate visibility of spend.

Desired Qualifications

  • Previous marketing experience is a plus.

About the Company

General Mills

Manufactures and distributes packaged foods

General Mills is a global food company that manufactures and sells a wide range of packaged foods. Its products include cereals (like Cheerios), baking and ready-to-eat mixes (Betty Crocker, Pillsbury), ice cream (Haagen-Dazs), and pet foods (Blue Buffalo). The company distributes these products through grocery stores and online retailers and supports its brands with targeted advertising. Its food lines reach households, families, and pet owners alike. General Mills differentiates itself through a broad, well-known portfolio, a commitment to quality and sustainability, responsible sourcing, and community involvement, which helps build customer trust. Its goal is to provide tasty, nutritious foods while making a positive impact on people, communities, and the environment.

Company size
Not listed
Company stage
IPO
Headquarters
Minneapolis, MN
Founded
1928

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