S

Smalls

Delivering vet-formulated, human-grade cat meals

Financial Analyst - FP&A

Full-Time
$110k - $130k/yr
Mid
Bachelor's
Remote in USA
RemoteRemote within the United States, with travel for department and company off-sites and retreats.
Finance & BankingCorporate Finance & FP&A

About the job

Requirements
  • Hold a bachelor's degree in Finance, Accounting, or a related field.
  • Have 2–4 years of experience in financial analysis, FP&A, accounting, or a related analytical role.
  • Demonstrate advanced Excel and financial modeling skills, including the ability to build a forecast and variance analysis from scratch.
  • Understand the three financial statements and their drivers, and connect operational key performance indicators to financial line items.
  • Explain variances to non-finance stakeholders and collaborate with cross-functional partners, especially Operations.
Responsibilities
  • Own components of the budgeting and in-year re-forecast cycle end to end, including data gathering, financial modeling, and variance analysis.
  • Support financial close by producing source materials and coordinating accurate, timely accruals with cross-functional partners.
  • Build automated reporting and FP&A processes, using AI tools, FP&A software, or both.
  • Provide financial analysis, reporting, and business partnering across functions.
  • Support the Strategic Finance Manager on recurring and strategic forecasting and planning work.
Desired Qualifications
  • Familiarity with AI tools such as Claude Code or Codex, and experience automating finance-specific workflows or otherwise using AI to improve output.
  • Experience with BI tools such as Power BI, Tableau, or Looker, and/or planning tools such as Vena, Pigment, Data Rails, or Cube.
  • ERP exposure, including NetSuite; for candidates from accounting, auditing exposure is preferred over implementation exposure.
  • Consumer, CPG, or DTC experience.

About the company

Smalls provides human-grade, fresh cat food delivered to customers’ doors on a subscription basis. The meals are high-protein, vet-formulated, and gently cooked to preserve nutrients and moisture, with monthly orders tailored to each cat after completing a quick online quiz. Unlike traditional pet foods, Smalls uses real ingredients without fillers, preservatives, or artificial additives. The goal is to improve cats’ health and vitality by offering convenient, nutrient-rich meals and to grow its subscription-based service.

Company Size

51-200

Company Stage

Series B

Total Funding

$30.9M

Headquarters

New York City, New York

Founded

2017

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Simplify's Take

What believers are saying

  • March 2026 Phillips distribution opened 17 Midwest and Western states to retailers.
  • August 2026 Supreme Pet added Texas, Louisiana, Arkansas, Oklahoma, Mississippi, Tennessee.
  • 2026 reviews ranked Smalls top fresh cat food, reinforcing premium brand credibility.

What critics are saying

  • Pet food-processing reviews show cheaper rivals like Cat Person, Raised Right, and Purina Pro Plan.
  • Fresh food economics strain margins; $5.50 daily pricing limits mass adoption in 2026.
  • If retail expansion stalls, Smalls stays dependent on subscription churn and paid acquisition.

What makes Smalls unique

  • Smalls remains cat-only, human-grade fresh food, excluding dogs and mass-market kibble.
  • March 2026 Phillips Pet and August 2026 Supreme Pet broaden retail reach.
  • Its subscription model and vet-formulated recipes create recurring demand and switching costs.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Unlimited Paid Time Off
  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

1%
Pet Insight
Aug 10th, 2026
Smalls partners with Supreme Pet to bring Premium Fresh Cat nutrition to Independent Pet Retailers Across the South Central U.S.

Smalls partners with Supreme Pet to bring Premium Fresh Cat nutrition to Independent Pet Retailers Across the South Central U.S. Partnership Brings Smalls' Premium Fresh Cat Food to Independent Pet Retailers Across Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and Parts of Tennessee Smalls, the nation's first fresh-food brand created exclusively for cats, is expanding its independent pet-retail footprint through a new distribution partnership with Supreme Pet. The new partnership gives retailers throughout Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and parts of Tennessee access to Smalls' fast-growing and award-winning portfolio of premium fresh cat food, treats, and feeding essentials, making it easier than ever to bring one of the pet industry's fastest-growing fresh cat brands to store shelves. Since launching in 2017, Smalls has helped redefine the premium cat food category by creating fresh, human-grade nutrition developed exclusively for cats. As consumer demand continues to shift toward premium, minimally processed pet nutrition, Smalls offers independent retailers a differentiated brand that helps drive excitement in the cat category while meeting the growing demand for fresh feeding solutions. Through Supreme Pet's distribution network, retailers will gain access to Smalls' expanding portfolio of fresh-frozen meals, treats, broths, bowls, and feeding accessories, providing merchandising opportunities across multiple purchase occasions while helping stores build stronger engagement with today's premium cat consumer. "Independent pet retailers continue to play an integral role in introducing cat parents to better nutrition," said Brian Oost, Senior Director of Retail at Smalls. "Supreme Pet has built trusted relationships throughout its territory and shares our commitment to bringing innovative, premium cat products to the independent channel. Together, we're making it easier for retailers to offer new and differentiated fresh feeding solutions that will bring in new customers and help grow their business." Smalls will also showcase its expanding cat-first portfolio at SuperZoo 2026, Booth #3112, where retailers can meet the team, learn more about the new Supreme Pet partnership, and explore opportunities to bring Smalls products into their stores. Known for its carefully curated portfolio of premium pet brands, Supreme Pet has long been recognized as the trusted distributor serving independent pet retailers throughout the South Central region. "Retailers are seeing continued demand for premium nutrition and differentiated products that drive customer loyalty," states Doug Marx, Supreme Pet Founder. "Smalls has built a strong reputation as the leader in fresh cat nutrition, and we're excited to bring that opportunity to our retail partners across the region." This partnership further strengthens Smalls' national retail expansion strategy while giving independent pet retailers greater access to one of the industry's leading fresh cat brands through an established regional distributor known for premium product selection and outstanding customer service. Independent retailers interested in carrying Smalls products can contact Supreme Pet Supplies for additional information.

AlleyWatch
Apr 3rd, 2023
The 11 Largest NYC Tech Startup Funding Rounds of March 2023 – AlleyWatch

Founded by Calvin Bohn and Matthew Michaelson in 2016, Smalls has now raised a total of $28.0M in total equity funding and is backed by Founder Collective, The Ohio State University, General Mills, Interplay, and R/GA Ventures.

Powder & Bulk Solids
Mar 31st, 2023
Cat food company gets funds from Mars, General Mills | powderbulksolids.com

Young cat-food subscription company Smalls has received 19M in funding with investments from Mars and General Mills, among others.

Business Wire
Mar 29th, 2023
Smalls Closes $19 Million Round to Become Market Leader in Cat-Focused, Recession-Proof Pet Category

Smalls, the first-to-market DTC fresh cat-only food brand, today announced it has raised $19 million. This most recent round was led by Companion Fund

TechCrunch
Mar 28th, 2023
Fresh funding gives cat food brand Smalls avenue into retail for the first time

Smalls will open a cat café in New York in the fall and continue innovating on its fresh cat food products.