Marketing Specialist

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.   

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity:

The Burger King Marketing Specialist will play a central role in developing and executing integrated marketing strategies that drive brand consideration and brand visitation in the Netherlands. This role requires a strong foundation in brand management, project management, commercial acumen, and cross-functional collaboration, ensuring alignment across internal stakeholders, franchisees, and external agencies.

This is a full-time, fixed-term job opportunity until July 2027, with a possibility of conversion into a full-time role. The contract will be provided by an external, employment on record vendor.

Your roles & responsibilities:

• New Product Launches:
  • Lead new product launches end to end, from concept through in-market execution, including permanent additions to the menu and limited-time offers.
  • Conceptualize and execute the full launch plan across channels (creative assets, in-restaurant, own channels, and media), coordinating with external vendors, agencies, and supply chain teams.
• Brand Campaign Development & Execution:
  • Own the production of campaign assets and the media execution of national brand campaigns, working with a production and media agency to plan and deliver effective, on-brand campaigns.
  • Translate brand and commercial objectives into distinctive, guest-centric campaigns with clear calls to action that drive footfall and sales.
• Commercial & Promotional Modelling:
  • Build the business case behind promotional mechanics and discounts, running the underlying math to ensure promotions are beneficial to our franchisees.
  • Partner with franchisees to test and measure the impact on sales, margins, and expected returns before campaigns go live nationally.
• Stakeholder Collaboration:
  • Work closely with internal teams, external agencies, and franchisees to deliver high-quality product experiences and consistent execution across the restaurant footprint.
• Annual Marketing Calendar Support:
  • Contribute to the development of the annual marketing calendar, including concept ideation, creative evaluation, and agency feedback to ensure alignment with strategic brand objectives.
• Brand Integrity:
  • Manage and protect the brand’s positioning, voice, identity, and promise, ensuring consistent representation across all channels and materials.

 Your skills & experience:

• At least Bachelor’s degree in Business, Marketing, or a related field.
• 2–4 years of experience in brand management or consumer marketing, preferably in FMCG/CPG, food & beverage or QSR industry
• Strong problem-solving and analytical thinking skills, with the ability to build promotional and commercial business cases; experience in consumer data analytics and media execution preferred.
• Advanced communication skills (written and verbal) with strong attention to detail.
• Proven experience building and executing brand campaigns and managing creative and media agency partners, with a strong sense for on-brand, distinctive creative.
• Fluency in Dutch and English is required.
• Demonstrated ability to prioritize and manage multiple projects effectively in a fast-paced environment.
• Strong relationship-building skills, capable of interfacing with diverse audiences, including internal teams, franchisees, agencies, and vendors.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.