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Dentsu

Marketing analytics and digital advertising solutions

Director, Growth and Alliances

Proposal ManagementUpdated on Nov 10
Full-time$94k - $132k /yrHybrid

About the Job

Requirements

  • At least 8 years of experience in new business within a recognized media or creative agency.
  • At least 6 years of experience managing the pitch process across multiple industry categories.
  • Proven experience leading and coaching teams through complex pitch processes and new-business initiatives.
  • Hands-on experience with performance creative platforms and tools, including paid media, customer relationship management strategies, dynamic creative optimization, artificial-intelligence-driven creative production, and programmatic buying.
  • Strong data literacy, including interpreting performance metrics, conversion analytics, and attribution models to brief teams and inform strategy.
  • Strategic understanding of how creative choices, including format, messaging, personalization, and creative testing, affect conversion and business results in performance channels.
  • Experience with the marketing function, including understanding factors driving chief marketing officer and director-level decisions, and applying team goals to develop a compelling agency story and win strategy.
  • Ability to apply abstract thinking, identify trends and patterns, understand human behavior and pop culture, and interpret creative and media-driven work.
  • Ability to explain to clients how performance creative connects to their business goals, beyond tactics.

Responsibilities

  • Manage new-business activity and participate in planning and following up on growth efforts and projects.
  • Assist in developing a revenue growth strategy focused on new clients and performance-driven creative offerings.
  • Coordinate with the pitch team and departments to complete new-business activities according to process, schedule, and expectations.
  • Lead development of requests for proposal responses with the new-business team and agency leaders, articulating performance creative capabilities across paid media, customer relationship management, dynamic creative optimization, artificial-intelligence creative solutions, and programmatic tools.
  • Maintain agency credentials, case studies, and biographies for proposals and presentations, and create refreshed content highlighting relevant performance creative work and results.
  • Lead a process that develops strategic presentations grounded in conversion and return on investment.
  • Keep the team focused on performance metrics and measurable outcomes while fostering creativity and inspiration.
  • Gather prospective-client and competitive background information to brief pitch teams and develop pitch strategies, with attention to client marketing technology and performance goals.
  • Prepare consulting agreements, non-disclosure agreements, and new-business proposals.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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