Vice President Consumer Operations & Growth
Circles
Vice President Consumer Operations & Growth
Circles
Delivers corporate concierge and hospitality management
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Role - VP, Consumer Operations & Growth
Location - Singapore
Exp - 18+yrs
The VP, Consumer Operations & Growth is a senior leadership role within the Circles Growth Organization, responsible for building and leading a unified SME (Subject Matter Expert) capability that drives consumer growth across all Circles markets and client engagements.
This role owns and integrates all SME functions — including Customer Value Management (CVM), Marketing, Digital Marketing, Brand, Research, and Operations (SIM ordering, inventory management, customer service, and customer experience) — into a single, high-performance growth engine.
The primary mandate of this role is horizontal enablement: supporting and strengthening core business functions including Revenue & Sales, Build, Operate (for Circles-run markets), Innovation, and Product through deep consumer expertise and execution excellence.
In parallel, this role serves as the senior commercial point of engagement for platform clients, ensuring client accounts achieve their commercial objectives, growth targets, and strategic outcomes.
The ideal candidate combines strong commercial acumen with operational rigor and has the ability to translate strategy into measurable execution in fast-paced, high-growth environments.
Operating Model
Act as the SME backbone for all Circles departments by enabling Revenue & Sales, Build, Operate, Innovation, and Product teams with the right consumer insights, growth strategies, and execution support to drive commercial outcomes.
Lead strategic engagement with platform clients in markets where Circles provides the platform but does not directly operate the business. Drive proactive recommendations, account growth, and achievement of commercial KPIs.
Partner with local operating teams in Circles-run markets to improve commercial performance, optimize operations, and accelerate growth outcomes.
Core Mandate
Build and lead a unified SME growth engine across all consumer functions
Enable internal business functions through deep consumer expertise and execution support
Drive subscriber growth, ARPU expansion, retention, and churn reduction across markets
Manage strategic client relationships and ensure platform market success
Define, track, and deliver annual commercial and operational targets
Translate business strategy into structured weekly execution cadences
Strengthen customer experience, operational efficiency, and monetization outcomes
Key Responsibilities
Lead and integrate all SME functions including:
CVM
Marketing
Digital Marketing
Brand
Consumer Research
Customer Operations
Build a high-performance, data-driven consumer growth organization
Ensure alignment between commercial strategy and execution
Serve as the primary SME partner for:
Revenue & Sales
Build
Operate
Innovation
Product
Provide strategic and operational support to improve customer acquisition, retention, monetization, and engagement
Drive cross-functional collaboration and execution discipline
Own senior stakeholder engagement across platform clients
Conduct regular business reviews and growth discussions
Provide proactive commercial recommendations to improve client performance
Ensure client commercial targets and KPIs are consistently achieved
Support local market teams in achieving growth and profitability goals
Identify opportunities for revenue acceleration and operational improvement
Ensure consistency in execution standards across markets
Drive revenue growth, margin expansion, and monetization strategies
Support business planning, forecasting, and commercial prioritization
Improve unit economics and overall commercial efficiency
Own end-to-end customer experience strategy and execution
Improve customer satisfaction, retention, and service quality
Drive operational excellence across customer support functions
Establish a disciplined weekly operating cadence across functions and markets
Drive KPI-led execution and accountability
Implement structured performance tracking and governance frameworks
KPIs
Revenue Contribution
Net Subscriber Adds
Gross Margin & EBITDA
Annual Client Targets
ARPU (Average Revenue Per User)
CLTV (Customer Lifetime Value)
Churn Rate
CAC (Customer Acquisition Cost)
NPS (Net Promoter Score)
First Contact Resolution
Cost to Serve
SLA Adherence
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent toCircles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
Circles delivers corporate concierge and hospitality management services designed to enrich workplaces and help people and organizations flourish. The core offering combines digital concierge tools with a dedicated Community Manager who drives engagement through technology, events, external partnerships, and on-site amenities, creating a connected and supportive work environment whether employees are in-office or remote. The service operates by blending personalized support with seamless service delivery across the workplace, guided by a data feedback loop that captures trends and employee input to continuously improve experiences. A key differentiator is the hands-on Community Manager role plus a visible brand ambassador for client companies, supported by a structured hospitality program that ensures consistent service delivery. Circles’ goal is to help businesses attract and retain top talent by enhancing workplace efficiency, employee engagement, and overall productivity.
Explore more opportunities at Circles