Precision Agriculture Go-to-Market Manager - Marketing and Sales

The Opportunity

We are looking for a Precision Agriculture Go-to-Market Manager to lead the development and delivery of our Precision Ag strategy across Australia and New Zealand.

In this role, you will bring together agricultural technology, customer insight and commercial thinking to increase technology adoption and utilisation. You will shape value propositions, pricing, incentives and marketing plans that help customers and dealers understand and realise the value of John Deere’s Precision Ag solutions.

You will work closely with dealers, sales and marketing teams, and global product stakeholders to manage the Precision Ag portfolio and influence future product requirements. The role will also help prepare the business for the next stage of agricultural technology, including autonomy, digital ecosystems and embedded technology.

What You’ll Do

• Lead go-to-market strategies for Precision Ag products and digital solutions across Australia and New Zealand.
• Develop technology adoption and utilisation strategies that support branch objectives and market growth.
• Create clear customer and dealer value propositions that translate technical capability into practical business outcomes.
• Own product positioning, pricing and incentive strategies for Precision Ag products.
• Manage the product portfolio, including displays, receivers, modems and Operations Center.
• Use customer and market insight to influence future product requirements, marketing strategies and commercial decisions.
• Partner with dealers, sales, marketing and global product teams to deliver campaigns, communicate strategy and track performance.
• Contribute to forecasting, inventory planning and product transitions, with parts of this work expected to become increasingly automated.

What Will Make You Successful

You will bring practical Precision Ag or agricultural technology knowledge, with a strong understanding of how customers use equipment, technology and digital systems to achieve better outcomes.

You do not need to know every John Deere system or internal process on day one. What matters most is your ability to understand technology in application, build a strong commercial approach and turn market and customer insight into action. 

You’ll bring:

• Experience in Precision Agriculture, agricultural technology or a closely related technology field.
• Strong product application knowledge and an understanding of customer and dealer use cases.
• Experience translating technical product capability into a clear value proposition.
• Commercial capability across product positioning, pricing, incentives or market development.
• Strong communication and stakeholder management skills across dealers, customers and cross-functional teams.
• Analytical problem-solving and sound decision-making capability.
• Curiosity, adaptability and the ability to learn and apply emerging technology quickly. 

Looking Ahead

This role will grow beyond the commercialisation of today’s products and digital tools. You will have the opportunity to help shape how autonomy and the broader Precision Ag ecosystem are introduced and adopted across Australia and New Zealand.

Success will require someone who can build their understanding of emerging technology while keeping customer outcomes, dealer capability and commercial growth at the center of the strategy.