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Tinuiti

Performance-driven digital marketing & e-commerce agency

Director, Commerce Media

Performance & Paid MarketingUpdated on Nov 7
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 10 years of experience in commerce or e-commerce roles, with a proven track record of executing successful growth strategies.

Responsibilities

  • Lead and mentor a team of commerce specialists, fostering a culture of collaboration, innovation, and continuous improvement in a commerce-focused environment.
  • Set clear goals and performance expectations for the team, ensuring alignment with organizational objectives and measuring success through team performance metrics.
  • Provide ongoing feedback, coaching, and professional development opportunities to team members, supporting their growth and career advancement in the commerce sector.
  • Own and manage key client relationships, serving as the primary point of contact and ensuring alignment with client objectives and commerce business goals.
  • Develop and maintain strong client partnerships, striving for high client satisfaction and retention scores while navigating the complexities of commerce platforms.
  • Lead strategic client meetings and presentations, tailoring communication to diverse audiences, including executive-level stakeholders, with a focus on commerce-specific challenges and opportunities.
  • Integrate the company’s product and technology suite into commerce strategies, focusing on scalability, growth, and efficiency, and measure success through key client metrics.
  • Stay informed of industry trends and advancements, particularly in commerce platforms and technologies, and integrate new insights into strategic planning and execution.
  • Collaborate with cross-functional teams to ensure cohesive execution of strategies and alignment with broader company initiatives, adapting to the unique demands of commerce marketing.
  • Oversee the analysis of complex commerce data to extract actionable insights, provide strategic recommendations for optimization, and ensure alignment with clients’ key performance indicators.
  • Monitor and report on commerce performance using analytics tools, track progress, and identify areas for improvement in a fast-paced digital environment.
  • Conduct data analysis to enhance commerce performance, ensuring statistical significance and actionable outcomes tailored to commerce dynamics.
  • Oversee the development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms and marketplace dynamics.
  • Demonstrate thought leadership within the commerce vertical or channel and contribute strategic insights internally and externally, addressing the unique challenges of commerce marketing.
  • Collaborate with other specialists to share knowledge and best practices, fostering a multi-channel approach to commerce strategies.
  • Develop and implement strategic plans to drive growth, retention, and profitability for commerce clients, measured by key performance indicators such as revenue growth and market share.
  • Assess and diagnose opportunities for improvement within the commerce ecosystem, implementing strategic changes to achieve client objectives in a rapidly changing market.
  • Experiment with new commerce strategies and tools, implementing innovative solutions and evaluating client feedback.

About the Company

Tinuiti

Performance-driven digital marketing & e-commerce agency

Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$16.8M
Headquarters
New York City, New York
Founded
2004

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