Growth Marketing Lead - Vertical AI B2B
No salary listed
Senior
Remote in USA
RemoteMust be comfortable operating across Pacific and SEA time zones, with occasional travel for select field events.
Growth & MarketingGrowth Marketing
About the job
Requirements
- At least 5 years of experience in growth, demand generation, or full-funnel marketing at fast-growing SaaS or technology companies, including experience building or scaling a growth function, team, or operating model.
- Demonstrated ownership of funnel economics, including customer acquisition cost, conversion rates, pipeline velocity, lifetime value, return on investment, and revenue contribution, and a track record of running structured experiments using a test-learn-kill-scale approach.
- Experience across paid marketing, search engine optimization and search engine marketing, lifecycle marketing, and account-based marketing, with commercial judgment to distinguish activity from impact.
- Experience managing and developing marketing talent and partnering with senior stakeholders.
- Executive communication and storytelling skills, project management, and cross-functional alignment.
- Ability to operate across Pacific and Southeast Asia time zones and travel occasionally for selected field events.
Responsibilities
- Own the full-funnel growth strategy across acquisition, activation, conversion, and revenue, including paid marketing, search engine optimization and search engine marketing, lifecycle marketing, and account-based marketing.
- Establish the growth operating model, including key performance indicators, reporting, experimentation frameworks, attribution, and performance cadence.
- Run structured experiments across channels, offers, messaging, and customer journeys; discontinue unsuccessful approaches and scale successful ones.
- Build growth metrics infrastructure for funnel tracking, attribution, customer acquisition cost and lifetime value, pipeline velocity, and return on investment in partnership with Revenue Operations and Data teams.
- Maintain a clear view of which activities drive pipeline and revenue and where to invest next.
- Lead the existing growth team by setting ownership, priorities, and performance standards.
- Coach team members to become strategic marketers rather than only executors.
- Build a high-accountability, experimentation-driven culture.
- Identify capability gaps and scale team, process, and vendor resources as needed.
- Manage external vendors and agencies across paid marketing, lifecycle marketing, and search engine optimization and search engine marketing.
- Run account-based marketing programs with Sales and Product Marketing against key accounts, with clear conversion targets.
- Align growth programs with Sales, Product, Data, and Revenue Operations on commercial objectives.
- Advise leadership on growth strategy and customer insights.
- Turn data into a clear business narrative for leadership.
- Challenge assumptions constructively while maintaining alignment and execution.
- Own performance reporting for return on investment, customer acquisition cost, lead quality, conversion, pipeline velocity, and revenue contribution.
- Maintain a live optimization backlog focused on the highest-impact opportunities.
- Demonstrate a clear, measurable link between growth spend and revenue.
- Represent growth at a small number of high-leverage field events and conferences annually, with logistics handled by coordinators or vendors.
- Serve as brand steward for messaging consistency across channels.
Desired Qualifications
- Field marketing experience is a plus but is not required.
- Vertical SaaS experience, including hospitality technology or customer engagement platforms, is preferred.
About the company
Preparing company summary.
Company Size
201-500
Company Stage
Series A
Total Funding
$16.5M
Headquarters
San Diego, California
Founded
2020
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Simplify's Take
What believers are saying
- Momos' news page on September 23, 2026 highlights active launches and customer wins.
- L&L Hawaiian Barbecue and Guzman y Gomez validate enterprise restaurant adoption.
- Thanx partnership in January 2026 expands feedback collection without adding merchant operational friction.
What critics are saying
- Thanx launched RecoveryAI on July 29, 2026, attacking Momos' recovery and marketing budget.
- Momos publishes no pricing page in August 2026, forcing longer sales cycles against cheaper rivals.
- Category consolidation can crush Momos if Thanx or Birdeye becomes the standard suite.
What makes Momos unique
- Momos unifies guest feedback, CRM, and marketing for multi-location restaurants across ten countries.
- L&L Hawaiian Barbecue chose Momos in May 2024 for 233 locations.
- Momos partnered with OpenAI early and launched Momos 2.0 in January 2024.
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Benefits
- Health Insurance