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WPP Media

AI-native global media services network

Mid-Level Data Analyst - App

Data AnalysisConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

  • Experience analyzing data applied to mobile applications.
  • Knowledge of Google Analytics 4 (GA4).
  • Experience with Firebase and AppsFlyer.
  • Proficiency in Excel and/or Google Sheets.
  • Experience with data visualization tools such as Power BI, Looker Studio, or similar tools.
  • Experience working in digital, application, or mobile product environments.

Responsibilities

  • Monitor and analyze key performance indicators related to application performance.
  • Track user acquisition, retention, engagement, and conversion metrics.
  • Analyze user behavior within the app.
  • Create reports and dashboards to monitor results.
  • Identify opportunities to improve the user journey and application performance.
  • Generate data-based insights and recommendations to support business decisions.
  • Collaborate with CRM/CRO teams.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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