Aberdeen Strategy & Research (a division of Spiceworks Ziff Davis) provides independent, fact-based market research focused on technology, customer management, and business operations. With over three decades of experience, Aberdeen delivers credible, unbiased insights and outcome-centric analyses to illuminate market realities and inform business strategies. Its research products include data-driven reports and studies designed to spark data-driven actions, helping organizations understand trends, benchmark performance, and make informed strategic decisions. Unlike less impartial sources, Aberdeen emphasizes methodological rigor and practical relevance, differentiating itself through independence, credibility, and a clear focus on outcomes. The company’s goal is to enable customers to translate market insights into clear actions that improve technology adoption, customer management, and operational efficiency.
Company Size
51-200
Company Stage
Series C
Total Funding
$6.5M
Headquarters
Edinburgh, United Kingdom
Founded
1991
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