Button operates in mobile commerce and marketing technology, helping brands optimize their mobile shopper journeys. It provides a suite of tools including an SDK and an API that developers integrate into mobile apps to gain visibility, attribute shopper actions, and measure performance. The platform uses identity solutions, deep linking, and machine learning to improve attribution, conversion rates, and revenue, while focusing on a seamless customer experience. Button makes money through a mix of software subscriptions and performance-based fees, aligning its success with client outcomes. The company differentiates itself through a customer-first approach, rapid and easy implementation, and a focus on optimizing mobile commerce for large brands. Its goal is to help brands boost mobile commerce performance and revenue while enhancing the shopping experience for end users.
Company Size
51-200
Company Stage
Series C
Total Funding
$64.6M
Headquarters
New York City, New York
Founded
2014
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