Adidas

Global athletic footwear, apparel, accessories provider

Visual Merchandiser

MerchandisingUpdated on Nov 14

ContractVietnamNo salary listedIn-person

About the Job

Requirements

Preferably 2+ years of experience in retail or visual merchandising.
Ability to work in an international environment.

Responsibilities

Maintain and adapt the adidas global brand identity at the retail level in Vietnam.
Coordinate and manage suppliers for implementing visual merchandising elements, including fixtures, fittings, point-of-sale material, and signage.
Set up campaigns and quality-check graphics, point-of-sale material, and signage.
Develop new retail points and renovate or adapt existing stores to ASPA.
Develop monthly visual merchandising plans in coordination with product management and communications, and monitor implementation, compliance, tracking, and reporting.
Implement adidas brand concepts at retail level and evaluate their impact on brand and sales.
Monitor the quality of brand presence at franchisee and shop-in-shop stores, key accounts, and A-class TC’s.
Serve as the hub for visual merchandising training material from adidas regional and global teams.
Track and adapt new print and point-of-sale initiatives and technologies available locally or regionally for the adidas brand.
Monitor ground-level implementation of the retail enhancement program.
Train shop SPBs and SPGs on the general and detailed visual merchandising plan.
Provide written and photographic documentation on a project basis.
Update imagery monthly for windows, in-store displays, and related retail spaces.

Primary Accountabilities

To maintain (and adapt) the Global Brand identity of adidas at the retail level in Vietnam
Coordinate and manage suppliers for the implementation of various facets of visual merchandising (fixtures / fittings, point of sale material, signage etc.)
Campaign set up, quality checking of graphics, POS material, signage etc.
New retail point development and old store renovations / adaptation to ASPA.
To work out Monthly VM plans (in coordination with product management / communication) and monitor implementation, compliance, tracking and reporting

Secondary Accountabilities

Implementation of all adidas Brand Concepts at retail level and evaluating their impact from a brand and sales POV.
Quality of presence at Franchisee/SIS stores / key accounts and ‘A’ class TC’s
Act as the ‘hub’ for all VM training material from adidas region / global.
Keep track and adapt for brand adidas any and all new Print / POS initiatives / technologies available in the market locally or regionally.
Monitoring implementation of the retail enhancement program at the ground level.
Train the shop SPBs/SPGs on the general and detail VMD plan.
Provides written and photo documentation on a project basis.
Updates imagery monthly for windows, in-store displays, etc.

Requirements:

Preferably 2+ years experience in retail/visual merchandising
Ability to work in international environment

About the Company

Adidas

Global athletic footwear, apparel, accessories provider

Adidas designs, manufactures, and sells athletic footwear, sportswear, and accessories worldwide. It reaches customers through company-owned stores, e-commerce, and third-party retailers, plus strategic collaborations with athletes, celebrities, and brands to create exclusive product lines. Adidas products combine performance-oriented materials and construction with style, helping people train and live more comfortably. The company uses digital tools and AI to improve its product offerings and customer experiences, including managing digital content. A differentiator is its strong global brand, extensive distribution, and active affiliate program, as well as a balance between sport performance and lifestyle fashion through partnerships and targeted collaborations. Adidas’ goal is to maintain leadership in the sports and lifestyle market, grow its customer base and loyalty, and continue expanding digitally and through meaningful partnerships.

Company size: 10,001+
Company stage: IPO
Headquarters: Herzogenaurach, Germany
Founded: 1920

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