Research and Market Analysis Intern

Paroma Dayal elevated as National Head - Entertainment & Branded Content at dentsu Sports & Entertainment. Dayal previously served as VP - Sports, E-Sports, Gaming & Live Experiences at the company. Mumbai: dentsu Sports & Entertainment has elevated Paroma Dayal to National Head - Entertainment & Branded Content. She previously served as Vice President - Sports, E-Sports, Gaming & Live Experiences at the company. Announcing her new role on LinkedIn, Dayal shared, "A little late in sharing this, but happy to share my internal transition and new role as National Head - Entertainment & Branded Content at dentsu Sports & Entertainment. It's been an enriching journey, and I'm grateful to Yosuke Murai San and Rohit Potphode for their leadership, guidance, and trust. This journey has been all the more exciting because of my incredibly talented team, whose passion, creativity, and commitment continue to inspire me every day." She added, "I truly believe that culture is the best currency to connect with audiences and touch hearts. In this role, I look forward to building brands through powerful storytelling, culturally relevant ideas, and impactful partnerships that create meaningful connections." Dayal brings over a decade of experience across media, marketing, digital advertising, account management and business strategy. Her professional expertise spans social media marketing, marketing strategy, operations management, mobile advertising, media planning, online advertising, digital media and sales. Before joining her current role at dentsu Sports & Entertainment, Dayal worked with organisations including Quora, MX Player, Viacom18 Media Private Limited's Youth, Music & English Cluster, Viacom, Star India, India Today and Web18 Software Services. She began her career in 2008 as a Sales Officer at NDTV and has since built experience across media sales, marketing and audience engagement. In her new role, Dayal will focus on entertainment and branded content, with an emphasis on storytelling, culturally relevant ideas and brand partnerships that help build meaningful connections with audiences.

Charles Reid named regional managing director as DCM doubles Manchester office. Charles held multiple senior positions across 15 years at Carat UK in Manchester, a global Dentsu marketing and advertising brand Editorial Series People moves, company launches, account wins and other business news. Digital Cinema Media (DCM) has strengthened its regional team, hiring ex-Dentsu client MD Charles Reid as its new regional head. Leading the Manchester office as managing director, Charles will shape DCM's presence across the UK's regions, building on DCM's 10% revenue growth year-on-year in 2026. Charles held multiple senior positions across 15 years at Carat UK in Manchester, a global Dentsu marketing and advertising brand. Rising from client service director, through to group business director and managing partner, for the past three and half years, Charles has led the agency's leadership team as client managing director. As MD, Charles developed Carat UK's revenue and growth strategy, directing multiple teams across the business. "When you think of Manchester's media industry, Charles is the very first person that comes to mind" said Davina Barker, DCM's chief revenue officer. "He's loved by agencies and brands alike and brings an incredible breadth of experience to our team. We've more than doubled our regional office, and with Charles spearheading its strategy and operations, we're in perfect position to grow cinema advertising across the UK in 2027." Charles' Manchester team includes four new hires ranging from account executive and manager to director positions, doubling its operations in the region and setting DCM's clear commitment to UK-wide investment. On his appointment as regional MD, Charles Reid said, "I have always loved cinema. As a child I would spend hours handwriting lengthy reviews of every movie I saw. With that said, I am thrilled to become DCM's regional managing director, allowing me to evangelise about a medium I absolutely love inside a company I have always admired. From The Odyssey and Spider Man: Brand New Day through to unexpected break through hits such as Backrooms and Obsession, 2026 has proved cinema's immense cultural power, and I can't wait to help clients and agencies harness this energy across the country."

Alifiya Hirani joins Publicis Groupe India as Associate Director - Corporate Communications. Before joining Publicis Groupe India, Hirani worked at Dentsu India, where she held several corporate communications roles, including senior manager, manager and associate manager. 16 October 2026 by Marketing Minutes Publicis Groupe India has appointed Alifiya Hirani as Associate Director - Corporate Communications. In her new role, she will lead communications for Saatchi & Saatchi India, BBH India and Propagate India. Hirani announced the appointment in a LinkedIn post, writing, "I'm happy to share that I have joined Publicis Groupe India as Associate Director - Corporate Communications, leading communications for Saatchi & Saatchi India, BBH India and Propagate India. Onwards and upwards!" Before joining Publicis Groupe India, Hirani worked at Dentsu India, where she held several corporate communications roles, including senior manager, manager and associate manager. Her responsibilities included media relations, corporate communications strategy, crisis communications, content development, thought leadership and internal communications. Earlier, she worked at Another Idea as a senior PR associate and public relations executive, handling public relations, corporate communications, executive profiling and industry events, including the International Advertising Association (IAA) World Congress and Goafest. Marketing Minutes 16 October 2026 Its blogs.