Director / Vice President of Marketing

Empower every employee.

AI has changed how office workers get things done. For the 80% of the global workforce that doesn't sit at a desk, it has barely arrived. Flip AI is changing that.

Flip AI is the #1 Frontline Agentic Operating System (OS) to build, automate and orchestrate any frontline use case on a foundation of secure identity and comms with strong UX. In practice, that means one app where frontline workers in retail, manufacturing and logistics access their systems, run their processes, and use AI.

More than 1,000 brands trust Flip AI, and over two million people use it worldwide, at companies like Bosch, REWE, FORVIA HELLA and Greif. In August 2026, Notion Capital and HV Capital doubled down with a new $25M round, bringing our total funding to more than $85M.

Our mission: Connect every employee to everything they need in one touch.

Job description

Marketing is already Flip AI's strongest pipeline channel. Now we want inbound to become our fastest-growing source of new business. We're looking for a VP Marketing who brings the pace of e-commerce and high-growth B2C to a B2B funnel.

You own demand generation across the full funnel: getting the right people's attention, growing traffic and visibility, and turning a first impression into a booked demo. You lead our Marketing team of around 10 people across growth marketing and events, product marketing and brand, and content and SEO/GEO.

You report to our SVP Strategy & Growth, who owns strategy, the budget frame and the board narrative. You own the team, the operating rhythm and the numbers. This is a hands-on leadership role, whether you come from e-commerce, high-ticket DTC, SME SaaS or a B2B scale-up.

What you can expect

Attention and traffic

• Grow traffic and visibility across paid (search, LinkedIn, ABM), SEO and GEO, so Flip AI shows up wherever buyers search, including AI assistants

• Turn our brand and content into reach that converts, together with our Product Marketing team

• Run a fast creative and channel testing rhythm, steered on cost per outcome

From visitor to booked demo

• Own website conversion end to end: landing pages, demo flow, interactive product tours, testing roadmap and tracking

• Make sure every booked demo is the right one: qualification, routing, speed-to-lead and show rate, together with Sales and RevOps

• Run one weekly funnel review built on SAO and cost per SAO, not MQLs

Team and operating rhythm

• Lead our Head of Growth Marketing, Head of Product Marketing and senior content lead, and build out the digital team

• Make sure brand, social and events feed pipeline: you set how the work is measured, the team brings the craft

• Run a two-week sprint cadence and a weekly performance rhythm that work without you in every meeting

• Support the marketing for our US launch and prepare the funnel for product-led elements

What you bring to the table

Must-haves

• Funnels you have personally made convert: visitor to lead, appointment or purchase, with before-and-after numbers you can defend

• Acquisition you have scaled: paid and organic, CRO, tracking and attribution, steered on CAC and cost per outcome

• At least 3 years leading a marketing or growth team with budget ownership, including leads in your team

• Pace: you test weekly, kill what doesn't work and scale what does

• English C1 or above

• Willingness to be in our Stuttgart HQ regularly (10–30%)

Nice-to-haves

• German (B2 or above) is a big plus, as our team and our priority market are German-speaking

• E-commerce, high-ticket DTC or SME SaaS background

• Experience with a sales-assisted motion: qualification, handover and show rates

• Interactive product demos or a self-serve / product-led funnel

• AI-native ways of working across content, design and analysis

What we offer you

• A real mandate: Ownership of brand and growth for an entire company, seven-figure budget responsibility, as part of the leadership team.

• Work mode: We're remote-first, giving you flexibility to work from home. At the same time, we deeply value in-person collaboration, which for this role means regular presence in our Stuttgart office, always with plenty of notice.

• AI is how we work: Access to frontier AI tools is standard here, not something you request. We actively encourage heavy use across content, design, analysis and reporting.

• Work-Life-Balance: We don't want you to grow roots to your desk chair. That's why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing.

• A team you'll actually meet: The whole company gets together twice a year (e.g. Stuttgart & Barcelona 2026), plus regular team events and culture days.

• Working abroad: At Flip AI you can also work abroad in the European Union. Let's talk about remote work in the interview.

At Flip AI, everyone is welcome - no matter what gender you identify as or how old you are. Sexual identity, origin, religion, world view and disabilities do not influence your potential job at Flip AI. The most important thing is that YOU fit in!