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Tecovas

Direct-to-consumer western boots and leather goods

Assistant Store Manager

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeCollege Station, TX, USA$25 - $27 /hr

About the Job

Requirements

  • At least 3 years of retail management experience.
  • Exceptional leadership, selling, and customer service skills.
  • Strong merchant skills and a history of delivering financial results.
  • A proven record of hiring and developing talent.
  • Experience in coaching, counseling, and conflict resolution.
  • An independent, proactive, results-driven work ethic.
  • High school diploma required; a college degree is preferred.
  • Must be at least 18 years old.
  • Must be able to stand and walk for extended periods, reach overhead, bend, squat, and kneel while organizing and stocking inventory.
  • Must be able to deliver excellent customer service while implementing loss prevention practices.
  • Must be able to lift up to 30 pounds regularly and perform store maintenance tasks.
  • Must be able to reliably commute to and from the work location.
  • Must be available to work 40 hours per week, including Fridays, Saturdays, and Sundays, evenings, and holidays as needed.

Responsibilities

  • Cultivate an environment of genuine customer connection.
  • Demonstrate excellent service and act as a brand ambassador who reflects company values.
  • Facilitate an energized pace, positive service environment, and team development.
  • Deliver product services such as branding, debossing, boot stretching, brim shaping, and boot shines with attention to detail.
  • Understand the omnichannel business, implement processes, and use tools to better serve customers.
  • Support the Store Manager in recruiting, hiring, and retaining talent.
  • Support the Store Manager in creating and maintaining a succession strategy.
  • Foster strong communication and teamwork to balance operational, visual, and customer priorities.
  • Provide real-time feedback, coaching, and training to team members, escalating issues as needed to the Store Manager.
  • Deliver in-person training, alongside e-learning, to new team members.
  • Ensure new hires complete training paths on time.
  • Meet regularly with the headquarters Retail Training team or field leaders to review team progress.
  • Suggest improvements or new programs related to retail training.
  • Ensure training activities comply with established policies and best practices.
  • Work with store leadership to prepare, plan, schedule, and execute new-hire training.
  • Work with store leadership and headquarters partners to organize and facilitate ongoing in-store training, including training for new products and services.
  • Attend regular training meetings to understand necessary information.
  • Plan, preset, and execute visual directives on time.
  • Submit store photos as requested and complete feedback provided by headquarters.
  • Participate in visual training calls with headquarters partners to support new product launches.
  • Partner with store leadership to uphold visual merchandising standards and complete replenishment tasks.
  • Support store presentation through sell-through and markdown cycles.
  • Maintain in-store marketing elements and accurately present store collateral.
  • Work with the Store Manager to ensure schedules reflect visual set times for product launches.
  • Partner with store leaders to provide visual training for new hires.
  • Oversee the sales floor and windows to ensure proper lighting placement, store cleanliness, maintenance of window displays, and placement of props.
  • Uphold and ensure compliance with shipment, transfer, and restock standards.
  • Follow internal and external loss prevention procedures and build awareness of them.
  • Set clear objectives and expectations to drive a consistent store experience and maintain operational and visual standards.
  • Encourage and demonstrate adaptability, positively affect change, and enable the team to execute a shared vision.

About the Company

Tecovas

Direct-to-consumer western boots and leather goods

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company size
501-1,000
Company stage
Series C
Total funding
$105.4M
Headquarters
Austin, TX
Founded
2015

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