New Balance
Privately held footwear and apparel manufacturer
Production Associate
+ Pay-for-performance program + Company bonus eligibility
About the job
- Ability to read, understand, and comprehend written or oral instructions and communicate effectively with others.
- Hand-eye coordination, depth perception, peripheral vision, and clear near vision for precision work.
- Willingness to work a standard 40-hour week and adjust the schedule for reasonable overtime based on business needs.
- Good manual dexterity and eye, hand, and foot coordination.
- Ability to perform repetitive upper-extremity motions and forceful gripping or pinching with both hands, frequent reaching, and repeated use of fingers, hands, wrists, elbows, and foot pedals.
- Ability to work in a fast-paced production-line environment while completing a variety of processes safely, building up to 600 pairs of shoes in an eight-hour shift.
- Ability to use required personal protective equipment.
- Ability to lift light to moderate amounts of weight.
- Utilize various tools and machinery according to established procedures and processes.
- Support a changing environment by cross-training and rotating among jobs and duties to achieve departmental and business goals.
- Make suggestions to improve processes and take initiative to improve skills and job knowledge.
- Support New Balance quality expectations and standards, take ownership for meeting them, and ensure work quality before passing products to customers.
- Follow New Balance policies and demonstrate responsibility for attendance, safety requirements, personal protective equipment, and reporting accidents and near misses.
- Maintain a high level of quality in accordance with internal and external customer requirements.
About the company
New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.
Company Size
10,001+
Company Stage
Grant
Total Funding
$80K
Headquarters
Boston, Massachusetts
Founded
1906
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Simplify's Take
What believers are saying
- On September 18, 2026, DLA awarded New Balance a 0430 contract through 2029.
- September 2026 releases from Aminé, Action Bronson, and Ayo Edebiri keep cultural heat high.
- Mexico ends 2026 with 21 stores, expanding omnichannel reach before 2027 openings.
What critics are saying
- On September 16, 2026, New Balance sued Decathlon over Kiprun logos in Massachusetts.
- If Decathlon wins, New Balance's N logo loses exclusivity leverage across footwear and apparel.
- Made in USA demand stays narrow; one weak season exposes premium inventory quickly.
What makes New Balance unique
- New Balance owns five New England factories and Flimby, enabling domestic-made premium positioning.
- The Made in USA 0430 military contract cements supply-chain credibility with DLA and Pentagon.
- Heritage runners like 990v4 and 991v2 sustain premium pricing across loyal buyers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 19%1 year growth
↑ 19%2 year growth
↑ 19%Action Bronson and New Balance expand the 2811 lineup with "Blackjacques" and "The Whisperer" The musician's signature silhouette returns in two contrasting colorways incorporating Baklava design codes. Summary. ction Bronson and New Balance are releasing two new colorways of the 2811 silhouette titled Blackjacques and The Whisperer The signature model combines an original upper with the sole unit from the New Balance 2010 Both iterations release on September 25 exclusively through Action Bronson's webstore Action Bronson and New Balance have officially announced two new colorways of the New Balance 2811, dubbed "Blackjacques" and "The Whisperer." The dual drop expands the rapper's signature silhouette following its debut earlier this year. Serving as Bronson's first signature model with the brand, the 2811 pairs an original upper construction with the existing sole unit of the New Balance 2010. The "Blackjacques" iteration adopts a dark palette - first spotted when Bronson wore them courtside ahead of the model's official announcement - while "The Whisperer" provides a contrasting look with a white and black base. Both pairs incorporate subtle red and blue accents to maintain the artist's Baklava design identity. The launch of "The Whisperer" comes after Bronson addressed social media reports regarding leaked inventory, noting that stolen pairs had entered the supply chain and appeared on resale platforms below retail. Despite the distribution issue, both models are scheduled for an official release. The Action Bronson x New Balance 2811 "Blackjacques" and "The Whisperer" release on September 25, 2026, exclusively via online.
New Balance ignites the 2010 silhouette with a glossy "Firecracker/Sea Salt" Colorway. The high-contrast design pairs glossy black overlays with vibrant red accents and a Sea Salt textile base. Summary. New Balance has unveiled the 2010 in a bold Firecracker and Sea Salt color scheme The lifestyle runner features glossy black overlays contrasting against lighter Sea Salt textiles and bright red accents The pair is currently available overseas with a stateside release scheduled for Fall/Winter 2026 Name: New Balance 2010 "Firecracker/Sea Salt" Colorway: Firecracker/Sea Salt SKU: U20101Z0 MSRP: $145 USD Release Date: Fall/Winter 2026 Where to Buy: New Balance New Balance has officially unveiled the New Balance 2010 "Firecracker/Sea Salt", applying a high-contrast palette to the retro-inspired running silhouette. The dark iteration combines vibrant red detailing with glossy overlays and a light textile foundation. Constructed with a multi-textured upper, the shoe utilizes exposed Sea Salt mesh across the toe box, midfoot, and heel area. Glossy black overlays wrap the majority of the paneling, delivering visual depth against the breathable base. Firecracker Red accents outline the signature black "N" logos, tracing along the tongue, collar lining, laces, and toe section. Underfoot, a chunky black midsole incorporates dark red cushioning pods near the heel, echoing the colorway's dominant accents. The monochrome outsole remains entirely black, keeping the focus on the upper's vibrant color blocking. The New Balance 2010 "Firecracker/Sea Salt" is available now through select overseas stockists, with a broader stateside release expected during the Fall/Winter 2026 season.
New Balance unveils the 991v2 Made in UK "Elevated Neutrals/Turbulence" The updated silhouette features a blend of nubuck, leather, and mesh with modified side paneling. Summary. New Balance is preparing to release the 991v2 Made in UK in an Elevated Neutrals Turbulence colorway The updated silhouette incorporates a mixed-material upper constructed from nubuck leather and mesh The sneaker is scheduled to drop as part of the brand's Fall 2026 lineup Name: New Balance 991v2 Made in UK "Elevated Neutrals/Turbulence" Colorway: Elevated Neutrals/Turbulence SKU: U991EC2 MSRP: $270 USD Release Date: Fall 2026 Where to Buy: New Balance New Balance is preparing to expand its Made in UK footwear range with the New Balance 991v2 Made in UK "Elevated Neutrals/Turbulence". Tracing its lineage back to the original 991 model that debuted in 2001 as the eighth entry in the 990 series, this updated iteration brings subtle design tweaks to the classic runner. The shoe features an upper constructed from a mix of premium nubuck, leather, and breathable mesh paneling. Design updates on the v2 iteration include modified side panels and a relocated heel logo. Grounding the construction, the silhouette retains the visible ABZORB technology tooling that originally defined the franchise. The New Balance 991v2 Made in UK "Elevated Neutrals/Turbulence" is scheduled to release during Fall 2026.
New Balance takes Decathlon to court over logo: K or N? Fashion 21 September, 2026 New Balance has filed a lawsuit against the French sports retailer Decathlon. The logo on the Kiprun running shoes is said to bear too close a resemblance to the American shoe manufacturer's iconic "N." Potential for confusion? In the complaint, filed with a federal court in Massachusetts, New Balance argues that the mirrored letter "K" on Decathlon's Kiprun running shoes resembles the famous "N." According to the brand, this could lead to confusion among consumers, as evidenced by social media posts highlighting the similarity between the logos. According to Decathlon, however, it is unmistakably a "K" and not an "N." New Balance wants Decathlon to cease the alleged infringement and is also seeking damages, the exact amount of which has not been specified. This is not the first time New Balance has taken legal action to protect its brand: the company has already filed similar lawsuits against brands such as Michael Kors and Nautica. Those cases resulted in settlements.
Cedar Hill, Dallas ISD students perform in national Dick's Sporting Goods New Balance ad. September 19, 2026 Twenty-eight Cedar Hill ISD and Dallas ISD students from Texas Supremacy Music & Arts Conservatory (TSMAC), a Dallas-based nonprofit dedicated to culturally rooted music and performing arts education for youth, recently took part in a national photo and video campaign for New Balance in partnership with Dick's Sporting Goods. The production company, X.Wave, led by Managing Partner Adam Sandler, researched performing arts organizations in search of a partner capable of connecting a national brand campaign with authentic talent from the marching band, drumline, step and broader performing arts communities. After reviewing TSMAC's mission and its track record across the Dallas-Fort Worth community, X.Wave identified TSMAC as a trusted organization and contacted the conservatory directly. The production was designed to capture more than performance. X.Wave built the campaign around the relationships, discipline and personality behind band and step culture, filming themes that included friendship and camaraderie, preparation and section pride, leadership and mentorship, football and game-day energy, individual style and self-expression, and community and personal growth. Content captured across the shoot included group performance footage, individual and group portraits, participant interviews, behind-the-scenes footage and New Balance product content for retail and social media, with X.Wave describing its goal as creating something "authentic, energetic and community driven." Cedar Hill, Dallas ISD students in Dick's Sporting Goods New Balance ad. The collaboration was structured as a paid opportunity, with every selected performer compensated for their participation. Participating students also received new New Balance shoes and accessories, and X.Wave covered approved production-related expenses such as transportation and meals. Beyond the opportunity to perform, the production gave students a firsthand look at the career paths that exist behind the camera. Students worked alongside professional producers, directors, photographers, stylists and brand marketers, gaining direct exposure to the advertising, media, entertainment, production, marketing and fashion industries that power a national retail campaign. That exposure reflects TSMAC's broader commitment: helping students see how the discipline, creativity and teamwork they build through music, and the performing arts can translate into real career pathways well beyond the stage. "Our work is about more than developing great performers," said William D. Allen, Founder of TSMAC. "We want young people to understand that the discipline, leadership, teamwork, confidence and creativity they build through the arts can open doors far beyond the stage. Seeing our students represented in a national campaign like this shows them what is possible when their talent meets the right opportunity." The New Balance campaign will be featured in Dick's Sporting Goods locations nationwide. Texas Supremacy Music & Arts Conservatory (TSMAC). Founded by Grammy Award-winning band director William D. Allen, Texas Supremacy Music & Arts Conservatory (TSMAC) is a Dallas-based 501(c)(3) nonprofit providing high-quality, culturally rooted music and performing arts education for youth ages 12 to 19. TSMAC's programs center on urban performing arts and Historically Black College and University (HBCU) traditions, including marching band, dance, cheer, step and music therapy. Since 2019, TSMAC has served more than 1,500 students, primarily from low-income communities, through free camps, afterschool enrichment, cultural showcases and college-readiness experiences that build artistic skill, confidence and pathways to higher education. Learn more at txsmac.org.