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IDC MarketScape names amperity a Leader in AI-Enabled Customer Data Platforms for B2C Users. Amperity today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled CDPs for B2C Users 2026 Vendor Assessment. SEATTLE - June 30, 2026 - Amperity, the AI-powered Customer Data Cloud, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). According to the IDC MarketScape, "Amperity is positioned in the Leaders category" and is particularly relevant for enterprise B2C organizations where "durable identity, data quality, marketer usability, and cross-functional operationalization matter as much as profile unification itself." As enterprise AI adoption accelerates, organizations are discovering that AI is only as effective as the customer context it can trust and act on. According to the report, "The role of the modern CDP extends beyond data unification. In the future, CDPs need to take on an expanded definition and serve as the context layer by exposing customer context (e.g., intent), organizational context (e.g., brand voice), and decision context (e.g., how the decision was made, who made it) that humans and AI agents can act on." The IDC MarketScape highlights Amperity's key strengths, including: * Identity resolution. Amperity's identity capabilities are a defining part of the offering. The platform supports deterministic, probabilistic, graph-based, household, and consent-aware resolution, which is well suited to brands managing multiple identifiers, channels, and business units while seeking a more persistent customer record. * Schema and data readiness. The platform shows broad coverage for schema management, automated mapping suggestions, schema drift detection, data observability, and standard customer objects. Combined with extensive out-of-the box attributes and onboarding automation, this supports faster movement from raw data to usable profiles and measures. * Segmentation and journeys. Amperity demonstrates broad coverage across segmentation and journey orchestration, including real-time and behavioral segments, predictive audiences, trigger-based flows, next-best-action decisioning, conflict resolution, and AI-assisted design. Customer Data Assistant enables marketers to build complex segments and journeys using natural language, removing the technical bottleneck. * Lakehouse alignment and deployment flexibility. Amperity's architecture supports hybrid deployment patterns and zero-copy data sharing with platforms such as Snowflake and Databricks. That makes the product relevant for enterprises that want CDP capabilities without forcing a wholesale departure from existing warehouse, governance, or data engineering practices. "Enterprise AI is only as effective as the customer context behind it. As organizations move beyond experimentation and into production, they need data they can trust and context that's current enough for AI to make confident decisions," said Derek Slager, co-founder & co-CEO at Amperity. "We're honored to be recognized as a Leader because we believe it validates our approach to building trusted customer context that marketers and AI systems can confidently use." The IDC MarketScape also noted, "Consider Amperity when the primary requirement is to create a durable customer data foundation for a large B2C enterprise with fragmented first-party data across brands, regions, legacy systems, or channels. The product is particularly relevant when identity resolution, profile accuracy, data quality, and marketer access to trusted audiences are prerequisites for improving personalization, life-cycle orchestration, media efficiency, loyalty, or unknown-to-known conversion." "The next phase of B2C personalization will depend on whether a brand's customer data and context are trustworthy enough for humans and AI agents to act with the same confidence," said Tapan Patel, Research Director, AI-Enabled Customer Data and Analytics, IDC. "Organizations need customer data platforms that combine durable identity, trusted data, and governed customer context to support both today's personalization requirements and emerging AI-driven decisioning." About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. About amperity. Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals to power more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK'S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.

Amperity recognized as Leader in Snowflake's Modern Marketing Data Stack report. Amperity helps brands turn trusted customer context into real-time decisions and action through its collaboration with Snowflake AI Data Cloud SEATTLE - June 22, 2026 - Amperity, the AI-powered Customer Data Cloud, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Leader in Data and Identity in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Amperity was identified in Snowflake's report as a Leader in the Data and Identity category for helping organizations unify fragmented customer data into trusted, AI-ready customer profiles that power real-time decisioning and action. Now in its fifth year, Snowflake's Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate - from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust. "AI only creates value when brands can recognize customers, understand their context and respond in the moments that matter. That requires more than access to data. It requires trusted customer context that systems, teams, and AI can act on in real time," said Bridget Perry, Chief Marketing Officer at Amperity. "Together with Snowflake, we're helping brands turn customer signals into decisions and action." By combining Amperity's trusted customer context with Snowflake's AI Data Cloud, brands can turn customer signals into decisions and action across the full customer lifecycle. "As marketing shifts from workflows built around campaigns to systems built around real-time decisions, trusted and interoperable customer data becomes foundational," said Denise Persson, Chief Marketing Officer at Snowflake. "Amperity helps brands activate that data into connected experiences and AI-driven outcomes at scale." Learn how leading organizations are building AI-ready marketing systems grounded in trusted customer data in Snowflake's Modern Marketing Data Stack report. About amperity. Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals to power more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK'S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.

Amperity unveils ai-driven real-time customer engagement capabilities at Amplify 2026. Amperity, a leading AI-powered customer data cloud platform, has introduced a new suite of AI assistants and real-time engagement capabilities designed to help brands respond instantly to customer behavior and interactions. Announced at the Amplify 2026 conference, the latest innovations aim to bridge the gap between customer insights and immediate action. The newly launched capabilities combine real-time customer intelligence, decision-making, and execution into a unified system, enabling organizations to deliver timely and personalized brand experiences rather than delayed or disconnected interactions. By leveraging a continuously updated layer of customer context that unifies identity, behavioral signals, and historical data, Amperity allows enterprises to make faster, more relevant decisions across marketing and customer engagement functions. The company highlighted that despite increased investments in AI and customer data technologies, many brands still struggle to operationalize insights in real time. As customer expectations evolve, delayed or irrelevant engagement can lead to missed opportunities and declining trust. Amperity's latest enhancements are designed to solve this challenge by enabling businesses to act on live customer signals as they occur. According to Gerry Murray, organizations are moving beyond traditional systems focused solely on analytics toward platforms that combine analysis with immediate execution. He noted that integrating trusted customer data with real-time decisioning is becoming increasingly important for modern marketing and customer experience teams. Among the key announcements is the introduction of Recommended Actions, an AI-driven feature that identifies emerging customer trends and suggests high-impact next steps in plain language for teams to execute quickly. The new Amperity MCP Server enables organizations to integrate real-time customer intelligence into existing tools and workflows without duplicating data infrastructure. The platform also introduced Real-Time Activation capabilities, allowing brands to personalize customer experiences during live sessions and instantly respond to behaviors such as cart abandonment. Additionally, Amp Insights provides businesses with improved visibility into platform usage and operational cost transparency. Dr. Grigori Melnik emphasized that the company's vision is to move businesses away from delayed campaign-based engagement toward continuous, intelligent decision-making powered by AI. He explained that the system is designed to reason through customer intent autonomously, enabling brands to learn and adapt in real time. Amperity also introduced solutions focused on site personalization and cart recovery, helping brands identify customers instantly, convert anonymous visitors into known profiles, and trigger recovery journeys the moment shopping carts are abandoned - while automatically suppressing messages after a purchase is completed. The company stated that every recommendation and action is grounded in trusted, governed customer profiles, ensuring that AI-powered experiences remain accurate, compliant, and contextually relevant. By creating a continuous learning loop from every customer interaction, the platform aims to improve engagement quality without increasing operational complexity. With these advancements, Amperity expects businesses to benefit from faster execution, reduced manual effort, improved operational efficiency, and stronger customer engagement outcomes. The company believes that future market leaders will not simply be those with the most customer data, but those capable of acting on it continuously and in real time.