SFMC Developer
RAPP
SFMC Developer
RAPP
Data-driven precision marketing and personalization campaigns
WHO WE ARE:
We are RAPP – world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
Role Description
This is a full-time on-site role for SFMC Developer located in WP. Kuala Lumpur. As an SFMC Developer, you will be responsible for designing, developing, and implementing custom solutions on the Salesforce Marketing Cloud platform. The primary focus of this role is to enhance the functionality and performance of the marketing automation tools within the Salesforce ecosystem. The SFMC developer works closely with stakeholders to understand their business needs and translate those needs into technical solutions.
Key Responsibilities:
You must demonstrate knowledge, skills, and fluency in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. You should have hands-on experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages and landing pages. You should be fluent in Marketing Cloud scripting languages, experienced with data configuration, manipulations and advance segmentation, and familiar with SFMC reporting and analytics capabilities.
Additional responsibilities include but not limited to:
Qualifications and Experience
Skills and Competencies
Pleasant personality with a "can-do" attitude and be a good team player. Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.
RAPP Worldwide is a global marketing agency that works with brands to design and run personalized advertising campaigns using data and technology. It combines data analytics, advanced targeting, creative content production, and campaign management to deliver tailored messages to individual consumers, even when reaching millions of people. The product works by analyzing consumer behavior, segmenting audiences, and then creating customized campaigns that adapt across channels to improve engagement and outcomes. Unlike many competitors, RAPP benefits from being part of the Omnicom Group, which gives access to a large global network, integrated resources, and cross-disciplinary expertise, enabling a seamless mix of data science, creative work, and strategic consulting at scale. The company’s goal is to strengthen the relationship between brands and customers, driving sales and brand loyalty by delivering relevant experiences that maximize return on investment for clients.
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