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Chanel

Designs, sells luxury fashion and cosmetics

Deputy Head of Boutique

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedIn-person

About the Job

Responsibilities

  • Communicate the importance of brand image to the boutique team and model the expected standards.
  • Identify, correct, and explain image lapses to the boutique team to prevent recurrence.
  • Conduct or assign senior boutique staff to perform daily checks of window and in-boutique displays, ensuring they reflect the seasonal line and the brand image.
  • Ensure the boutique environment is maintained in optimal condition, including cleanliness, furniture, fixtures, décor, and team members’ professional appearance, or assign senior boutique staff to do so.
  • Organize or assign senior boutique staff to conduct regular inspections of the boutique team’s grooming.
  • Manage and inspire Fashion Advisors by serving as a role model, supporting direct reports’ well-being and professional development, and spending substantial time on the boutique floor observing, interacting with, and coaching team members.
  • Assist the Head of Boutique in setting performance-management objectives and formally appraise Fashion Advisors every six months; use regular informal interactions to identify strengths and development needs and create action plans.
  • Adapt management and communication approaches to different team members and act as a mentor, coach, or counselor as appropriate.
  • Establish effective communication channels within the boutique team.
  • Partner with the Training team and Field Trainers, following up after training sessions to ensure team proficiency in product knowledge, ECS, and sales techniques.
  • Partner with or support boutique Specialist roles, including W&FJ.
  • Support the Head of Boutique in developing and executing a client-centric culture focused on client engagement and long-term relationships.
  • Work with boutique team members to understand Elite and High Clients individually and plan how to encourage return visits.
  • Set customer-service standards with the Head of Boutique and motivate the team to meet them through mystery-shopping results, effective feedback handling, compliance with exchange and return guidelines, and accurate, up-to-date CEM client data.
  • Assist the Head of Boutique in fostering a positive approach to returns and exchanges; understand customer needs and expectations and drive the team to meet them.
  • Direct or assign senior boutique team members to conduct daily opening and closing inventory counts, report discrepancies promptly, and prevent inventory losses.
  • Supervise the Back of House team or the team member responsible for Back of House to maintain organization and manage stock efficiently in support of Front of House activities.
  • Conduct or assign regular inventory cycle counts and personally conduct the annual full inventory count.
  • Follow company controls to prevent stock loss, pilferage, and damage, and perform spot checks to verify compliance.
  • Create a system for continuous replenishment and easy access to best sellers in the Back of House, and flag slow sellers to the Boutique or Retail Manager and Product team.
  • Encourage boutique team participation in pre- and post-buy meetings and require regular qualitative product feedback to the Product team.
  • Rotate shifts with the Head of Boutique and other Deputy Heads of Boutiques, including weekends and public holidays, to ensure adequate floor supervision.
  • Design and review staff rosters to match staffing levels to traffic demand and trading patterns.
  • Ensure compliance with operational procedures for sales, discounts, transfers, stock adjustments, and company policies.
  • Ensure daily sales and related paperwork are completed accurately.
  • Regularly provide the Head of Boutique with qualitative information about customer trends and demands, competitor activity, and merchandise movement for Fashion Management.
  • Address day-to-day operational issues promptly and seek direction from the Head of Boutique when needed.
  • Build partnerships with the W&FJ Division and relevant functions, including IT, Finance, ODHR, Logistics, Communications, VM, Marketing, Product, PR, and Training, to execute business objectives.

About the Company

Chanel

Designs, sells luxury fashion and cosmetics

1) What does Chanel do? Chanel is a luxury fashion house that offers a range of high-end products including fashion, accessories, fragrances, skincare, makeup, jewelry, and watches, targeting affluent customers worldwide. 2) How does its product work? It designs and sells premium, timeless items through owned boutiques, official online channels, and authorized retailers, supported by strong marketing, fashion shows, and brand storytelling to maintain desirability and loyalty. 3) How is Chanel different from competitors? It combines a storied brand heritage with exclusive, premium products and strict distribution control, creating a sense of rarity and prestige that appeals to luxury buyers. 4) What is Chanel's goal? To preserve its elite brand status while growing a loyal, affluent customer base by delivering consistently refined, timeless designs and a premium consumer experience.

Company size
10,001+
Company stage
Debt Financing
Total funding
$770M
Headquarters
Argueil, France
Founded
1883

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