Manager – Marketing Programs & Insights

The Manager, Marketing Programs & Insights operates at the intersection of Marketing Operations, consumer insights, and program management. This role leads strategic, cross-functional Marketing programs, strengthens planning and operating practices, and translates consumer, customer, competitive, and market intelligence into actionable business recommendations. The Manager partners across Marketing, Analytics, Customer Experience, Sales, Service, Finance, Technology, field teams, agencies, and vendors to turn priorities and business questions into structured programs, decision-ready insights, and measurable action plans.

• Lead complex, cross-functional Marketing initiatives from scoping through implementation, measurement, and closeout.

• Translate priorities into program charters, workplans, milestones, decision points, success measures, and integrated schedules.

• Manage dependencies, risks, resources, approvals, stakeholder communications, and leadership escalations.

• Support annual, quarterly, and monthly Marketing planning, intake, prioritization, governance, and portfolio visibility.

• Establish consistent standards, templates, dashboards, playbooks, and operating procedures that improve accountability and execution.

• Clarify ownership and decision rights; identify opportunities for process improvement, standardization, and automation.

• Support agency and vendor governance through clear scopes, deliverables, timelines, and performance expectations.
• Identify and prioritize consumer, customer, competitive, and market questions with Marketing and business leaders.

• Translate business needs into research briefs with clear objectives, hypotheses, audiences, decisions, and expected outputs.

• Coordinate qualitative and quantitative research, vendor engagement, schedules, deliverables, and stakeholder readouts.

• Synthesize research, customer feedback, digital behavior, performance data, sentiment, and external market intelligence.

• Translate insights into implications for strategy, audiences, messaging, offers, channels, experiences, and program design.

• Develop executive-ready business cases, recommendations, presentations, program updates, and action trackers.

• Establish KPIs and provide concise reporting on outcomes, milestones, risks, dependencies, decisions, and leadership actions.

REQUIRED

• Bachelor’s degree in marketing, Business, Strategy, Consumer Insights, Market Research, Analytics, Project Management, or a related field.

• Seven or more years of progressive experience in Marketing, program management, Marketing Operations, strategy, consumer insights, market research, or related discipline.

• Demonstrated success leading complex programs with multiple stakeholders, workstreams, and dependencies.

• Strong analytical, problem-solving, facilitation, presentation, and executive communication skills.

• Ability to structure ambiguity, synthesize multiple information sources, influence without authority, and drive accountability.

PREFERRED

• Automotive, multi-location retail, digital platforms, media, technology, or consumer-services experience.

• Consumer research, competitive intelligence, customer journey, brand health, or CX experience.

• Agency, research provider, technology vendor, or strategic partner management.

• Master’s degree, project-management certification, and/or bilingual English/Spanish.

PROGRAM DELIVERY

Priority programs delivered against agreed scope, timing, KPIs, and business objectives.

OPERATING EFFECTIVENESS

Improved visibility, governance, ownership, speed, and adoption of consistent Marketing practices.

INSIGHT IMPACT

Decision-ready insights that produce documented actions, tests, program improvements, or investments.

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$82,500.00 - $137,500.00

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Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
 

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.