Full-Time
Associate Design Director
Home
Updated on 9/3/2026
LoveShackFancy
201-500 employees
Global fashion, beauty, home lifestyle brand
No salary listed
New York, NY, USA
In Person
Travel is required as needed for factory visits, trade shows, and sourcing trips.
Bachelor's
 Product & Experience Design (1) |
|---|
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- 7-10+ years of design experience, with at least 2-3 years in a leadership or senior design role, ideally within home decor, softgoods, textiles, furniture, or a related lifestyle category.
- A Bachelor's degree in Design, Textile Design, Interior Design, Fine Arts, or a related field.
- A strong portfolio demonstrating original print, pattern, and product design across home categories.
- Proven experience managing and developing a design team.
- Deep knowledge of materials, manufacturing processes, and production timelines for home goods.
- Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
- Strong understanding of color theory, textile development, and surface pattern design.
- Excellent communication and presentation skills, with the ability to articulate creative vision to cross-functional partners and leadership.
- The ability to translate vintage, antique, and heritage references into modern, market-ready products.
- The ability to manage multiple projects and deadlines simultaneously.
- A genuine passion for the brand's aesthetic and lifestyle.
- Own the end-to-end design vision and creative direction for the Home category, ensuring every product reflects brand identity and elevates the overall home assortment.
- Lead the development of seasonal concepts, mood boards, colorways, prints, and material stories from initial ideation through final production.
- Manage and mentor a team of designers, providing creative feedback, technical guidance, and professional development.
- Partner cross-functionally with merchandising and buying teams to align design direction with sales strategy, pricing, and market trends.
- Collaborate with product development and sourcing to ensure designs are executed with quality, feasibility, and brand integrity in mind.
- Conduct market research and trend forecasting across home, textiles, and lifestyle categories.
- Review and approve technical packages, prototypes, and samples throughout the development process.
- Oversee print, pattern, and surface design development, including original artwork and licensed collaborations.
- Lead design development for softgoods, including bedding, pillows, throws, and other textile-driven categories, ensuring quality construction and fabrication details align with brand standards.
- Present design concepts and seasonal collections to senior leadership and key stakeholders.
- Ensure all designs align with production timelines, cost targets, and quality standards.
- Travel as needed for factory visits, trade shows, and sourcing trips.
- Experience with CAD or 3D rendering software is a plus.
LoveShackFancy designs and sells fashion, beauty, home, and lifestyle products worldwide. Its pieces mix romantic floral styles with a rose-colored, exuberant vibe, turning everyday outfits into special occasions. The brand operates through 17 stores and 450 retail partners and collaborates with Gap, Pottery Barn, Hurley, American Girl, and other partners. As a family-owned company, it aims to celebrate love and help people feel beautiful and joyful in daily life through wearable pieces and curated lifestyle items.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
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Simplify's Take
What believers are saying
- August 2026 Fanatics college collection targets eight universities during football season.
- July 2026 Tampa and Birmingham openings expanded retail into Florida and Alabama.
- Target's June 2026 collaboration brought 200-plus affordable items to 1,800 stores.
What critics are saying
- The brand depends on collaborations; 2026 growth leans on Target, Fanatics, and Wrangler.
- Luxury retail rent and labor costs rise as LoveShackFancy opens six-to-eight stores yearly.
- If coquette demand fades in 2027, wholesale partners and licensing royalties collapse.
What makes LoveShackFancy unique
- Rebecca Hessel Cohen still anchors a 360-degree floral lifestyle brand, not just apparel.
- By September 2026, LoveShackFancy spans boutiques, beauty, home, kids, and licensed collaborations.
- Fanatics, Wrangler, Target, and Sephora extend the brand into adjacent, high-traffic channels.
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Company News
US lifestyle brands are expanding their international presence through freestanding stores and pop-ups. Tory Burch, which began overseas expansion in 2006, now operates boutiques across Europe and the Middle East. The brand opens a pop-up at Selfridges Oxford Street on Friday, featuring an Airstream café and exclusive products. LoveShackFancy, Alice + Olivia, TWP, Ulla Johnson and Nili Lotan have opened stores abroad and are seeking new locations. Coach, Ralph Lauren, Alo Yoga, Vuori and Reformation continue expanding overseas. Meghan Labot, managing director at creative agency Love, notes the challenge is "scaling relevance" rather than simple adaptation. Brands must understand how consumers interpret their identity in different cultural contexts whilst maintaining their core values.
LoveShackFancy, Fanatics head back to campus with College Collection. Posted by asmara August 14, 2026 LoveShackFancy and Fanatics are teaming up to court the college kids. The limited-edition college collection brings a fresh, feminine perspective to collegiate apparel, combining official university colors, logos and popular school sayings with LoveShackFancy's signature florals, soft pastels and playful details. The inaugural collection features eight universities - Alabama, Florida, Georgia, Miami, Southern California, Tennessee, Texas, and Wisconsin-Madison. Each university assortment includes ready-to-wear pieces and accessories, sized from XXS to XXL. Prices go from $55 to $295. The lineup features sweatshirts, feminine tops, coordinating pants, signature ruffle skirts, hats and tote bags. "I've always loved everything about college life, the friendships, the traditions, and the game days. There's so much nostalgia wrapped up in it. With Fanatics, we got to take those classic collegiate pieces everyone knows and loves and make them feel unmistakably LoveShackFancy," said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. "We layered in our signature florals, bows, ruffles, and feminine details across varsity jackets, sweatshirts, baby Ts, skirts and accessories, celebrating the iconic logos, colors and traditions of these eight schools. Equal parts school spirit and LoveShackFancy romance, I wanted this College Collection to feel joyful and nostalgic. They're the pieces you'll reach for on game day with your besties, then keep for years because they remind you of a moment, a place, and the people you shared it with." The collaboration is accompanied by campaign imagery that captures school spirit in authentic campus settings. "As students head back to campus and college football season is set to kick off, this is the right time to launch our collaboration with LoveShackFancy," said Sam Archibald, chief merchandising officer of Fanatics Commerce. "LoveShackFancy has built a distinctive brand with an incredibly loyal following, making them a great partner to bring a fresh perspective to licensed sports apparel. Our team is focused on bringing fans more newness, more often, with a broader assortment that gives every fan more ways to connect with their team. Continuing to expand our offering for women is a big part of that strategy, and this collection delivers a unique combination of fashion and fandom with a style that feels true to the LoveShackFancy brand." The collection will launch Aug. 20 at LoveShackFancy.com, Fanatics.com, and its network of sites, participating university websites and select LoveShackFancy and collegiate retail locations. To celebrate the launch, LoveShackFancy will also host game day-inspired events at six store locations, featuring music, on-site customization, treats and special branded moments. The celebrations take place at LoveShackFancy boutiques in Coconut Grove in Miami, Melrose in L.A., Nashville, Buckhead in Atlanta, Birmingham, and Austin. PakarPBN. A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a "money site" in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google's ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites. In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as "link juice") from the PBN sites to the target website. The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
Wrangler, LoveShackFancy launch limited-edition women's denim collection. Wrangler, a brand under Kontoor Brands, has partnered with fashion label LoveShackFancy to introduce a 19-piece limited-edition womenswear denim collection, set to launch on August 5. Priced between $79 and $239, the collection blends Wrangler's iconic Western heritage with LoveShackFancy's signature romantic aesthetic, featuring embroidered denim jeans, bustier tops, trucker jackets, oversized jackets, shirt dresses, floral-print overalls, graphic tees, and sweatshirts in vintage washes and blush tones. LoveShackFancy founder and creative director Rebecca Hessel Cohen described the collaboration as a nostalgic celebration of summer state fairs, combining florals, lace, and feminine details with Wrangler's classic denim craftsmanship. Wrangler's Vice President of Global Marketing, Holly Wheeler, said the collection reflects the brand's commitment to expanding its women's business while appealing to a new generation of consumers, particularly Gen Z. The collection will make its in-store debut at LoveShackFancy's new boutique at The Summit in Birmingham, Alabama, opening with a ribbon-cutting ceremony and a country fair-themed celebration featuring custom embroidery, carnival games, and sweet treats. Founded in 2013, LoveShackFancy now operates 31 boutiques across the United States and London and is available through more than 450 retail partners.
Wrangler, LoveShackFancy debut capsule collab. 2026-07-28 LoveShackFancy and Wrangler have unveiled their first collaboration, a 19-piece capsule collection that merges LoveShackFancy's romantic sensibility with Wrangler's classic Western influence. Leaders from both brands highlighted the partnership's blend of nostalgia and modernity to appeal to a new generation of consumers. The collection will debut at LoveShackFancy's new Birmingham, Ala., boutique before becoming globally available in August. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.
Wrangler and LoveShackFancy unveil limited-edition collaboration. The companies have partnered to launch a limited-edition women's denim collection that features vintage washes and classic cuts with feminine details and blush tones. July 28, 2026 Wrangler and LoveShackFancy have joined forces to create a limited-edition, 19-piece women's collection. It is stitched together in pink and built on blue, showcases vintage washes and classic cuts with feminine details and blush tones. "This collaboration feels incredibly special because it brings together two iconic brands in a way that feels both nostalgic and new," says Rebecca Hessel Cohen, founder, creative director, LoveShackFancy. "We loved weaving our romantic world into Wrangler's incredible denim heritage through florals, lace and feminine details. There is something so magical about a state fair - the lights twinkling overhead, the music in the air and the feeling that the night could go on forever. We wanted to capture that spirit of nostalgia, adventure and romance in a collection that's equal parts western charm and LoveShackFancy." "This collection is a love letter to summer, written in florals and feminine detail," says Holly Wheeler, vice president, global marketing, Wrangler. "It reflects our commitment to growing the women's business by creating collections that feel both authentic to Wrangler and undeniably relevant to today's consumer. We took our iconic denim and western heritage and gave it a romantic rewrite. It brings together timeless craftsmanship with a fresh, fashion-forward perspective that resonates with a new generation of women, particularly Gen Z." The collection includes: * Denim jeans - The collection includes four flattering Wrangler fits in a variety of washes and patterns, signature five-pocket styling, delicate bow embroidery alongside the classic 'W' stitching and custom collaboration hardware. * Bustier tops - Traditional denim bustier structure is softened with sculpted seaming and a collaboration-exclusive laser print, finished with a bow-shaped zipper at the back. * Denim jackets - Classic trucker and oversized styles are reworked with elevated detailing, such as subtle bow embroidery on the chest flap pockets and printed pocket bags. * Dresses and one-pieces - Utility meets softness in pieces like the shirt dress, inspired by classic snap shirts and the overall, which reimagines workwear with a beautiful blue floral print. * Throwback T-shirts and sweatshirts - Vintage-inspired tops that showcase a cowgirl graphic with a horseshoe for luck, a bow for charm and a special logo honoring each brand's founding years. The Wrangler x LoveShackFancy collection will make its in-person debut at LoveShackFancy's new Birmingham boutique, opening July 31. Following this exclusive preview, the collection will officially launch on Aug. 5 on Wrangler.com, LoveShackFancy.com and in LoveShackFancy retail stores. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.