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TrueLoyal

B2B loyalty rewards platform with ML

Customer Success Manager

Full-Time
No salary listed
Mid
San Antonio, TX, USA
In Person
Sales & Account ManagementAccount Management
No H1B Sponsorship

About the job

Requirements
  • 2–4 years of experience in Customer Success Management, Strategic Account Management, or a client-facing role serving enterprise-level customers.
  • Demonstrated experience engaging and building relationships with executive-level stakeholders, including Vice President and C-suite stakeholders, within client organizations.
  • Proven track record of owning and exceeding retention, renewal, and expansion targets within a defined book of business.
  • Background in or strong working knowledge of marketing, marketing technology, or digital marketing strategy, with the ability to speak credibly to marketing leaders about their priorities and challenges.
  • Consistent work history demonstrating stability and long-term commitment, with a minimum of 2–3 years in previous roles.
  • Executive presence and polished communication skills, including the ability to lead high-stakes conversations, present to senior audiences, and influence without authority.
  • Deep understanding of marketing strategies, marketing technology and eCommerce stacks, and how enterprise marketing teams measure success.
  • Proven ability to develop and deliver compelling business cases and strategic narratives tailored to executive audiences.
  • Strong discovery, questioning, and active listening skills that uncover client needs and translate them into actionable success strategies.
  • Proficiency in account research, strategic planning, and structured methodologies such as Quarterly Business Reviews, Executive Business Reviews, and Success Plans.
  • Familiarity with IT infrastructure and marketing technology organizational structures.
  • Demonstrated ability to leverage artificial intelligence tools to drive client delight and operational efficiency.
Responsibilities
  • Serve as the primary strategic point of contact for assigned accounts and cultivate trusted, long-term partnerships at the executive level.
  • Develop a deep understanding of each client's business model, marketing goals, and organizational priorities, positioning yourself as a strategic advisor.
  • Build and maintain multi-threaded relationships across client organizations, identifying and nurturing internal champions while earning the confidence of economic buyers and executive decision-makers.
  • Lead Executive Business Reviews and Quarterly Business Reviews that connect platform performance to clients' marketing outcomes and business objectives.
  • Develop tailored Success Plans and account strategies that map client marketing initiatives, campaign goals, and growth objectives to measurable outcomes powered by the platform.
  • Leverage knowledge of marketing technology ecosystems, loyalty strategies, and digital marketing stacks to position solutions as mission-critical to clients' marketing success.
  • Conduct in-depth account research and proactively surface insights, trends, and opportunities that enable clients to achieve greater marketing return on investment and competitive advantage.
  • Collaborate cross-functionally with Sales, Marketing, and Product teams so client feedback informs go-to-market strategy and product development.
  • Own and manage the full renewal lifecycle for annual and multi-year subscription contracts, ensuring timely execution with an executive narrative tied to demonstrated value.
  • Develop and execute proactive retention strategies, identify risk signals early, and address client concerns with a clear plan of action.
  • Drive client engagement between renewal cycles to ensure consistent value delivery.
  • Identify and pursue upsell and cross-sell opportunities by understanding evolving client needs, marketing roadmaps, and organizational growth plans.
  • Construct and present data-driven business cases to executive stakeholders that articulate the return on investment of expanded platform adoption.
  • Partner with clients to co-develop marketing strategies and use cases that deepen product utilization and drive measurable business impact.
Desired Qualifications
  • Experience in the marketing technology or SaaS industry, particularly with platforms serving marketing, loyalty, or eCommerce functions.
  • Experience in loyalty marketing, customer relationship management strategy, or related marketing disciplines.
  • Familiarity with constructing and presenting return-on-investment-driven business cases to C-suite and Vice President-level stakeholders.
  • Experience collaborating with or presenting to marketing agencies or brand teams on behalf of a SaaS platform.

About the company

TrueLoyal offers a B2B loyalty rewards platform for e-commerce and retail brands. It operates as an enterprise‑grade SaaS that runs across online, in-store, and mobile channels, using machine learning to tailor rewards from transactional and behavioral data. The platform supports tiered programs, personalized offers, and non-purchase rewards, with integrations to Shopify, Magento, and BigCommerce, plus analytics dashboards. Its goal is to boost customer retention and lifetime value by turning loyalty into a measurable revenue driver through data-driven personalization and multi-channel reach.

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$2.1M

Headquarters

San Antonio, Texas

Founded

2010

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Simplify's Take

What believers are saying

  • March 2026 rebrand and new CEO Jacek Materna sharpen market positioning.
  • TrueLoyal cites Hyatt, Simon, Airheads, and DefenAge as proof of enterprise traction.
  • Shoptalk Europe 2026 sponsorship and partner ecosystem broaden pipeline and channel reach.

What critics are saying

  • Sameer Kamat exited after the October 2024 acquisition, signaling post-deal integration risk.
  • ZoomInfo shows hiring for product and finance in June 2026, implying execution gaps.
  • Shopify and Salesforce ecosystems commoditize loyalty; TrueLoyal loses relevance without standout ROI.

What makes TrueLoyal unique

  • Scaleworks acquired Zinrelo in October 2024, backing a focused SaaS operator.
  • TrueLoyal's platform combines loyalty, referrals, receipt scanning, UGC, and consumer data.
  • June 2026 AI Review Summaries and May 2026 Churn Prediction deepen product intelligence.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Holidays

401(k) Company Match

Life Insurance

Disability Insurance

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

1%

2 year growth

6%
PR Newswire
May 7th, 2026
TrueLoyal expands churn prediction to help brands retain customers before disengagement occurs

TrueLoyal, a consumer engagement platform, has expanded its Churn Prediction capability to serve as an intelligence layer across its platform. The tool identifies at-risk customers earlier by analysing behavioural changes, engagement patterns and participation signals before disengagement becomes visible in standard reporting. The model is trained on loyalty programme data within specific industries, allowing it to recognise healthy engagement patterns and flag deviations. This early warning system enables brands to intervene whilst relationships remain intact, rather than relying on reactive win-back campaigns. The capability is embedded within TrueLoyal's platform, allowing brands to respond through multiple channels including rewards, offers and community participation. CEO Jacek Materna said the intelligence layer reveals member behaviour "before it shows up in your numbers". The feature is now available for eligible TrueLoyal Rewards clients.

PR Newswire
Mar 25th, 2024
Spearheading The Evolution Of Loyalty Strategies For Shopify Retailers

"Our strategy-first approach ensures that clients are not merely provided with a technology platform but receive a holistic solution for cultivating lasting customer loyalty."

PR Newswire
Oct 17th, 2023
Dardanos'S Shoes Announces The Launch Of The Dardano'S Rewards Program

"Zinrelo's technology has enabled us to build a program, customized to our operations, which we can scale and tailor to our needs." – says Evan Bergman, e-Commerce Director at Dardano's Shoes. .

PR Newswire
Aug 24th, 2023
Bloom Nutrition Announces The Launch Of The Bloom Wellness Club Rewards Program

This is why we wanted a platform like Zinrelo that was flexible and enabled plenty of exclusive and engaging features for everyone. – Greg LeVechia CEO – Bloom Nutrition. .

ForPressRelease
Dec 1st, 2022
zinrelo brings cheer to the holiday season by launching a 100 cha

In its continued efforts to empower communities and to spread the holiday season cheer, Zinrelo announced today that from now till the end of 2022, it has launched a 100% charitable matching program for the 1 Billion+ loyalty members on the Zinrelo platform.