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Best Buy

Retailer of consumer electronics and services

Digital Retail Specialist 1

Marketing Generalist & ManagementPosted on Nov 10
Full-timeVancouver, BC, Canada$59k - $74k /yr

About the Job

Requirements

  • At least 3 years of experience in eCommerce or digital marketing.
  • Strong understanding of key performance indicators including traffic, conversion, average order value, and margin, and how to drive them.
  • Proficiency with Adobe Analytics, Google Analytics, Excel, and web content management platforms.
  • Ability to analyze data and turn it into clear, actionable insights.
  • Familiarity with digital merchandising tactics such as product placement and landing page optimization.
  • Clear, confident communication skills and ability to align teams around the rationale for decisions.

Responsibilities

  • Launch products, campaigns, and promotions across BestBuy.ca and other channels.
  • Translate strategy into execution across web, marketing, and in-store touchpoints.
  • Monitor business performance and customer behavior to identify optimization opportunities.
  • Lead initiatives to improve discoverability and conversion through search engine optimization, content placement, and merchandising tactics.
  • Use data to share insights that influence business decisions beyond the immediate scope of the role.
  • Conduct market and trend analysis to stay ahead of competitors.
  • Support and mentor team members to help the team deliver effectively.

Desired Qualifications

  • Search engine optimization knowledge is a plus.

About the Company

Best Buy

Retailer of consumer electronics and services

Best Buy provides consumer electronics, appliances, and tech services through a large network of stores and an online platform. Customers shop in person or online and may receive help from Geek Squad agents for setup, troubleshooting, and home services. The company combines a wide product assortment with hands-on expertise from staff to guide purchases and offer on-site or remote support, setting it apart from retailers that only sell goods. Its goal is to enrich lives through technology by helping people stay productive, secure, entertained, and connected in daily life.

Company size
10,001+
Company stage
IPO
Headquarters
Richfield, MN
Founded
1966

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