CRM Associate
About the job
- A bachelor's degree, completed or in progress, or relevant CRM experience.
- Consulting or client-facing experience.
- Strong attention to detail, critical thinking, and problem-solving skills.
- Strong written and verbal communication skills.
- Proficiency in Excel.
- Ability to manage multiple priorities in a fast-paced environment.
- Eagerness to learn and develop in a customer-focused role.
- English proficiency.
- Implement, manage, and report on CRM campaigns for clients.
- Develop CRM strategies based on industry best practices.
- Build and modify email templates using a drag-and-drop editor.
- Provide high-level analysis and recommendations on CRM campaign performance, including segmentation, content, and offers.
- Support client migrations and assist with project coordination and execution.
- Collaborate with internal teams to deliver successful client outcomes.
- Spanish proficiency.
- Experience with an Email Service Provider (ESP).
- Understanding of CRM strategies and lifecycle marketing.
- Basic HTML knowledge.
- Photoshop experience.
About the company
Optimove is a SaaS platform that combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) for B2C marketing. It unifies data from CRM, e-commerce, and mobile apps to create a single customer view and uses predictive analytics to segment customers and forecast actions like churn or purchase likelihood. Marketers design, automate, and optimize personalized campaigns across channels (email, SMS, push, social) with AI-powered journey orchestration, and the platform has added Target Group Discovery and gamification tools from Adact. The company differentiates itself by tightly integrating data unification with AI-driven campaign orchestration and a focus on retention and lifetime value, growing through acquisitions; its goal is to help brands improve customer lifetime value through timely and coordinated marketing.
Company Size
501-1,000
Company Stage
Private
Total Funding
$20M
Headquarters
New York City, New York
Founded
2009
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Simplify's Take
What believers are saying
- October 2026 Dynamo partnership opens Meta Messenger lifecycle marketing for Optimove customers.
- August 2026 OptiGenie launch broadens AI usage across segments, campaigns, and governance.
- June 2026 Optimove AI launch and 7X MCP usage growth signal strong product adoption.
What critics are saying
- EGR reported a June 2026 layoff of 10% after Optimove's AI pivot.
- Salesforce, Braze, and Adobe pressure Optimove as AI marketing suites commoditize.
- Prediction markets face state and federal legal fights, threatening Optimove's Plaee expansion.
What makes Optimove unique
- Pini Yakuel's 2012-built platform unifies CDP, orchestration, and AI decisioning.
- September 2026 Snowflake Elite status validates enterprise-scale data handling for multi-billion-row workloads.
- Optimove's iGaming specialization, strengthened by Plaee and Odditt, deepens vertical retention workflows.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
1%1 year growth
4%2 year growth
5%Optimove promotes Moshe Demri to Chief Revenue Officer and Varda Tirosh to Chief Operating Officer. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary Optimove has promoted Moshe Demri from senior vice president of revenue in EMEA to Chief Revenue Officer, and Varda Tirosh from chief customer officer back to Chief Operating Officer, a role she previously held after joining the company in 2012. Demri, who joined Optimove in 2012 and has held seven distinct roles there, will take over leadership of the customer success organization that Tirosh built. The promotions come during a period of corporate growth that includes the integration of Smartico following its acquisition. Key Takeaways New Chief Revenue Officer - Moshe Demri steps into the role of CRO, marking his seventh position at Optimove since joining in 2012 Operations Leadership - Varda Tirosh returns to the Chief Operating Officer post after serving as Chief Customer Officer since 2013 Customer Success Oversight - In his new capacity, Demri will directly oversee Optimove customer success organization. Corporate Evolution - The leadership refresh follows strategic developments earlier in the year, including workforce adjustments and the acquisition of Smartico Internal Synergy - Both executives bring over a decade of company experience and collaboration to their expanded leadership duties Fact-checked Sources verified before publication Optimove has announced key executive leadership updates, elevating senior vice president of revenue in EMEA, Moshe Demri, to the role of Chief Revenue Officer, while Varda Tirosh steps into the position of Chief Operating Officer. The strategic internal promotions highlight long term talent development at the CRM and marketing solutions provider. Strengthening executive leadership and customer success. CRM and marketing solutions provider Optimove has restructured its executive leadership team by promoting long term executives Moshe Demri and Varda Tirosh. Demri, who previously served as senior vice president of revenue in EMEA, assumes the chief revenue officer position, marking his seventh distinct role within the company since joining in 2012. As CRO, Demri assumes direct responsibility for guiding Optimove customer success organization, inheriting a team shaped by years of development. Varda Tirosh, who originally served as chief operating officer for a year following her arrival in 2012, returns to the COO post after holding the chief customer officer title since 2013. The leadership transition builds upon a foundation of peer collaboration spanning over a decade. These changes follow a dynamic period of corporate growth for Optimove, which includes integrating Smartico following its acquisition in April and adapting its workforce strategy earlier in the year. Executive commentary. Announcing the leadership transition on LinkedIn, Moshe Demri shared his perspective on working alongside Tirosh: "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to ." Demri added: "So, as I step into my new role as CRO, I am honoured to inherit one of the strongest teams at Optimove, a team that Varda has spent years building, developing and shaping. I am equally privileged that she will continue to be a mentor, partner and someone I can learn from as she takes on her next challenge as COO." Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by Moshe Demiri. How Gamblers Connect verify sources Moshe Demri Chief Revenue Officer at Optimove · October 8, 2026 Official Body Primary LinkedIn "For more than a decade now, Varda and I have been peers who lean on one another when needed. But even as we became peers, I never stopped seeing her as someone I could learn from and look up to." Gamblers Connect only publishes verified anf official news from reputable iGaming professionals. Read its full editorial standards
Optimove's Demri becomes CRO as Tirosh named COO. CRM and marketing solutions provider tweaks its C-suite. October 09, 2026 Appointments Optimove has promoted its senior vice president of revenue in EMEA, Moshe Demri, to chief revenue officer, with Varda Tirosh becoming chief operating officer. Demri revealed the C-suite changes on LinkedIn, with the CRO post his seventh role at the CRM and marketing solutions provider since joining in 2012. Tirosh has also been with Optimove since 2012 and was originally chief operating officer for a year. Having been chief customer officer since 2013, she has now moved back to the COO post. In his latest role, Demri is responsible for Optimove's Customer Success organisation. Refresh for Optimove C-suite. "For more than a decade now, Varda and I have been peers who lean on one another when needed," Demri said. "But even as InterGame Ltd became peers, I never stopped seeing her as someone I could learn from and look up to. "I have always admired her energy, dedication, work ethic and professionalism. As chief customer officer, she truly mastered the craft of customer success, always inventing, always improving, never accepting that the way something works today is necessarily the way it should work tomorrow. "So, as I step into my new role as CRO, I'm honoured to inherit one of the strongest teams at Optimove, a team that Varda has spent years building, developing and shaping. "I'm equally privileged that she will continue to be a mentor, partner and someone I can learn from as she takes on her next challenge as COO. "And I'm incredibly excited about what comes next, working even more closely with its Customer Success team and, most importantly, with all of its clients. "Big shoes to step into, and an exciting chapter ahead." Back in June, Optimove revealed plans to cut 10 per cent of jobs due to the emergence of artificial intelligence. The company now also owns Smartico after acquiring the company in April.
Dynamo announces partnership with Optimove to bring facebook Messenger into CRM lifecycle marketing. October 1, 2026 Partnership to enable customers to run targeted Messenger campaigns using Optimove Target Groups and journey logic, so the same decisioning that drives email and SMS also drives Messenger New York, Oct. 01, 2026 (GLOBE NEWSWIRE) - Dynamo, an official Meta Business Messaging Partner, today announced a partnership with Optimove, the creator of Positionless Marketing, to make Meta Messenger a first-class channel in CRM-orchestrated lifecycle marketing. The integration connects Optimove's segmentation and journey orchestration directly to Dynamo's Marketing Center. Marketers select an Optimove Target Group, and Dynamo delivers Meta marketing-message broadcasts to that audience over Messenger - promotions, reactivation offers, VIP and loyalty touches, product launches. Every message includes delivery, read, and click tracking, plus closed-loop revenue attribution back to the campaign, Target Group, and subscriber. Setup requires a single API key. Optimove appears among the available connectors on Dynamo's Integrations page, and once connected, Optimove Target Groups become available in Dynamo's marketing-message composer. For brands and operators running Email and SMS today, Messenger adds an owned, high-engagement channel alongside them. In a case study published by Meta, Mixtiles used Dynamo's Messenger program to achieve 2.9x the click-through rate of its email channel, 2.5x the revenue per person, and 2.5x ROI. Through the partnership, joint customers can: * Build opted-in Messenger audiences from their existing customer base: CRM lists are matched and subscribed through Meta's marketing-messages framework, alongside on-site and in-conversation entry points * Target Messenger broadcasts using Optimove Target Groups and journey logic: so the same decisioning that drives email and SMS also drives Messenger * Automate lifecycle journeys: welcome, churn prevention, win-back, VIP milestones triggered by Optimove's Target Group updates and delivered over Messenger with no manual handoffs * Attribute revenue end to end: measuring Messenger's contribution per campaign, per segment, and per subscriber, and benchmarking it directly against other lifecycle channels. Adi Dagan, Senior Director of Partnerships at Optimove, said, "Our customers' most valuable audiences are increasingly reachable on messaging channels, not just email and SMS. Adding Dynamo's Messenger capabilities to Optimove's orchestration means marketers can extend any journey into Messenger with the same segments and the same decisioning they already use, and see the revenue impact alongside every other channel." Nim Bar Levin, CRO at Dynamo, commented, "Messenger has been the most underused owned channel in lifecycle marketing - brands have opted-in audiences sitting there and no clean way to orchestrate against them. Optimove already decides who should hear what and when. We're making Messenger one of the places that decision can land, with attribution good enough to compare it head-to-head against email and SMS." About Dynamo Dynamo is an official Meta Business Messaging Partner that turns Messenger into a performance-marketing channel. Its Marketing Center lets brands build opted-in Messenger audiences, send marketing-message broadcasts, and attribute revenue end to end. Dynamo powers messaging programs across e-commerce, gaming, real-money gaming, and sweepstakes, with performance results published by Meta demonstrating multi-x lifts over email in engagement and revenue. About Optimove Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For three years running, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs. In the 2026 edition, it is ranked #1 for Real Time Personalization and Decisioning among the 12 vendors evaluated. Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform. All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work. Inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. Featured Research
Optimove ranked #1 for Real-Time Personalization in Gartner 2026 study. Search. For the Third Consecutive Year, Optimove Positioned as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs Optimove, the creator of Positionless Marketing, today announced it has been ranked 1st for Real-Time Personalization and Decisioning among the 12 vendors evaluated in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs (MMH). It also was positioned by Gartner as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs (MMH), the third consecutive year Optimove has been named with this recognition. Optimove's unified, four-layer platform spans customer data: AI agents for insights, creation, and decisioning, CX enrichment; and multichannel execution across email, SMS, mobile, web, WhatsApp, and paid media. Optimove was among the three highest-scoring vendors in all four use cases evaluated in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs. In addition to ranking 1st in Real-Time Personalization and Decisioning (3.59/5), Optimove scored the second-highest in Multichannel Engagement (3.58/5), the second-highest score in Omnichannel Workflow Innovation (3.46/5), and the third-highest score in Conversational and Agent-Augmented Marketing (3.45/5). Separately from its recognition in these reports, Optimove continues to innovate, expanding how marketers work with AI. The Optimove MCP, part of Optimove AI, extends the platform to leading AI tools such as Claude, ChatGPT, and Microsoft Copilot. Marketers can analyze performance, build audiences, and draft campaigns from wherever they already work. Optimove's personalization capabilities, built on Liquid, Data Connections, and Content Blocks, let marketers generate infinite personalized variations from a single master template. One template replaces dozens of manually built versions and lays the foundation for AI-driven content decisioning. "We believe our 1st-place ranking in the Real-Time Personalization and Decisioning Use Case in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs, along with our third consecutive year as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs, validates the direction we've taken with agentic multichannel marketing," said Pini Yakuel, Founder and CEO of Optimove. "AI is making the traditional, assembly-line approach to marketing obsolete. Our recent innovations, including Optimove AI and MCP support, reflect our commitment to giving marketers the tools to be Positionless, so every marketer has the power to do it all independently - taking execution from days to hours and making personalization at scale possible. We believe the future of marketing is agentic, real-time, and Positionless."
Optimove ranked 1st in the Real-Time Personalization and Decisioning Use Case in the Gartner(R) 2026 Critical Capabilities for Multichannel Marketing Hubs. For the third consecutive year, Optimove positioned as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs. September 25, 2026 13:50 ET | Source: Optimove New York, Sept. 25, 2026 (GLOBE NEWSWIRE) - Optimove, the creator of Positionless Marketing, today announced it has been ranked 1st for Real-Time Personalization and Decisioning among the 12 vendors evaluated in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs (MMH). It also was positioned by Gartner as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs (MMH), the third consecutive year Optimove has been named with this recognition. Optimove's unified, four-layer platform spans customer data: AI agents for insights, creation, and decisioning, CX enrichment; and multichannel execution across email, SMS, mobile, web, WhatsApp, and paid media. Optimove was among the three highest-scoring vendors in all four use cases evaluated in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs. In addition to ranking 1st in Real-Time Personalization and Decisioning (3.59/5), Optimove scored the second-highest in Multichannel Engagement (3.58/5), the second-highest score in Omnichannel Workflow Innovation (3.46/5), and the third-highest score in Conversational and Agent-Augmented Marketing (3.45/5). Separately from its recognition in these reports, Optimove continues to innovate, expanding how marketers work with AI. The Optimove MCP, part of Optimove AI, extends the platform to leading AI tools such as Claude, ChatGPT, and Microsoft Copilot. Marketers can analyze performance, build audiences, and draft campaigns from wherever they already work. Optimove's personalization capabilities, built on Liquid, Data Connections, and Content Blocks, let marketers generate infinite personalized variations from a single master template. One template replaces dozens of manually built versions and lays the foundation for AI-driven content decisioning. "We believe our 1st-place ranking in the Real-Time Personalization and Decisioning Use Case in the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs, along with our third consecutive year as a Visionary in the 2026 Gartner(R) Magic Quadrant(TM) for Multichannel Marketing Hubs, validates the direction we've taken with agentic multichannel marketing," said Pini Yakuel, Founder and CEO of Optimove. "AI is making the traditional, assembly-line approach to marketing obsolete. Our recent innovations, including Optimove AI and MCP support, reflect our commitment to giving marketers the tools to be Positionless, so every marketer has the power to do it all independently - taking execution from days to hours and making personalization at scale possible. We believe the future of marketing is agentic, real-time, and Positionless." A complimentary copy of the 2026 Gartner(R) Critical Capabilities for Multichannel Marketing Hubs is available here. Optimove's Positionless Marketing Platform includes Optimove Orchestrate and Optimove Engage for multichannel campaign decisioning, orchestration, and execution, complemented by Optimove Personalize, for on-site and in channel personalization, and Optimove Gamify, for loyalty, gamification, and promotion management. All are powered by Optimove AI. Disclaimer Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Suzanne Schwartz, Tia Zervas, Julia Multedo, 22 September 2026 Gartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne Schwartz, Tia Zervas, Audrey Brosnan, Julia Multedo, 22 September 2026 Gartner is a trademark of Gartner, Inc. and/or its affiliates. About Optimove Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform. All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work - inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.