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DFI Retail Group

Asian retailer operating extensive multi-market stores

Finance Assistant Manager - Yuu Rewards

Full-TimeUpdated on 10/16/2026
No salary listed
Mid, Senior
Bachelor's
Hong Kong
In Person
Finance & BankingCorporate Finance & FP&A

About the job

Requirements
  • A degree in Finance, Accounting, Business, or a related discipline.
  • Four to six years of experience in FP&A, Commercial Finance, Finance Business Partnering, or Audit.
  • Experience working with ERP systems, finance processes, accounting workflows, and reporting structures.
  • Advanced Excel and PowerPoint skills.
  • Experience using AI tools such as Microsoft Copilot, ChatGPT, Power BI AI capabilities, or equivalent tools to enhance productivity and business analysis.
  • Ability to leverage AI, automation, and digital tools to improve finance processes, reporting quality, and decision support.
  • Strong communication, stakeholder management, and analytical skills.
Responsibilities
  • Act as the primary finance partner for yuu Rewards and Digital teams.
  • Support annual budgets, quarterly forecasts, and long-range planning.
  • Partner with product owners and project managers to evaluate investments, monitor spend, and track value realisation.
  • Provide financial guidance to stakeholders and challenge assumptions to support better decision-making.
  • Prepare monthly and quarterly performance reviews, highlighting key trends, risks, and opportunities.
  • Deliver variance analysis, scenario modelling, and actionable business insights.
  • Develop KPI dashboards and performance reporting to improve visibility and accountability.
  • Translate financial and operational data into clear business insights and recommendations for management.
  • Support month-end close, accruals, reconciliations, and financial reporting.
  • Manage project financial governance, ensuring accurate tracking of budgets, forecasts, and actual spend.
  • Collaborate with Shared Services to ensure accurate accounting and reporting for the loyalty business.
  • Design, implement, and continuously improve finance processes, system workflows, and operating procedures to ensure accurate financial recording, accounting treatment, and management reporting.
  • Partner with Finance, Product, Technology, and Operations teams to establish appropriate master data structures, cost allocations, project tracking, and reporting hierarchies within systems.
  • Ensure new products, campaigns, commercial initiatives, and digital investments are set up correctly within finance and operational systems to enable accurate accounting, reporting, and performance measurement.
  • Identify control gaps, data quality issues, and process inefficiencies, and drive remediation and continuous improvement initiatives.
  • Leverage AI tools and analytics to automate reporting, streamline forecasting, and improve decision-making.
  • Identify opportunities to simplify finance processes through automation, workflow redesign, and data-driven solutions.
  • Champion AI adoption and productivity improvements across planning, reporting, analysis, and financial controls.
  • Support the development of scalable digital finance capabilities and best practices as the yuu business evolves.
Desired Qualifications
  • CPA, CA, ACCA, or CIMA qualification.
  • Experience in Digital, Loyalty, eCommerce, or Technology-enabled businesses.
  • Exposure to finance transformation or process improvement initiatives.
  • Experience with Power BI, Tableau, or similar analytics tools.

About the company

DFI Retail Group is a large Asian retailer operating about 7,580 outlets across 12 markets, with a portfolio across health and beauty, convenience, food, home furnishings and restaurants. It runs extensive store networks and efficient supply chains to deliver everyday consumer goods and services to customers. Its products are sold through its own stores and associated brands, supported by a wide logistics network to ensure availability and value. The group stands out from competitors through its size and scale in Asia, a diversified brand portfolio, a strong parent backing as part of the Jardine Matheson Group, and a strategic focus on providing quality, value and service across multiple everyday categories. Its goal is to Sustainably Serve Asia for Generations with Everyday Moments, aiming to meet daily consumer needs while emphasizing sustainable practices and long-term customer value.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Hong Kong

Founded

1886

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Simplify's Take

What believers are saying

  • First-half 2026 profit jumped 44% to US$117 million; guidance rose on 29 July 2026.
  • Digital turned profitable in H1 2026, with eCommerce and media driving 35% growth.
  • GNC begins Singapore rollout in Q4 2026, opening Guardian and standalone store revenue.

What critics are saying

  • Mannings exited mainland China by 15 January 2026, shrinking DFI’s health-beauty footprint.
  • Singapore’s GNC expansion depends on landlord consents after the May 2026 Court ruling.
  • Retail execution now hinges on Scott Price and Kshitij Mulay after repeated leadership turnover.

What makes DFI Retail Group unique

  • DFI spans 7,659 outlets across 12 Asian markets as of 30 June 2026.
  • yuu powers loyalty, retail media, analytics, and eCommerce across DFI’s omni-platform.
  • Guardian-GNC partnership deepens wellness distribution in Hong Kong, Macau, and Singapore.

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Benefits

  • Health Insurance
  • Paid Vacation
  • Paid Holidays
  • Parental Leave
  • Employee Discounts
  • Employee Referral Bonus

Company News

Associated Press
Sep 1st, 2026
DFI Retail Group appoints Kshitij Mulay as group chief digital & yuu rewards officer

DFI Retail Group has appointed Kshitij Mulay as Group Chief Digital & yuu Rewards Officer, effective 17 September 2026. He succeeds Wee Lee Loh, who is returning to Singapore after three years with the company. Mulay joins from Sephora Asia, where he served as Chief Information Officer. He brings over 25 years of international experience in digital, technology and business transformation across consumer and retail organisations, including Sephora and Procter & Gamble. Based in Hong Kong, Mulay will report to Group Chief Executive Scott Price and oversee DFI's Digital, yuu, Retail Analytics and Retail Media portfolios. He will work with Loh during a transition period to ensure continuity. DFI Retail Group operates 7,659 outlets across 12 Asian markets as of 30 June 2026.

PR Newswire
Aug 14th, 2026
GNC and DFI Retail Group partner to expand science-backed health solutions in Singapore

GNC and DFI Retail Group have expanded their strategic partnership to strengthen GNC's presence in Singapore. DFI will serve as GNC's exclusive wholesaler, distributor and franchisee in Hong Kong, Macau and Singapore, building on their two-decade collaboration in Hong Kong. The partnership will re-establish GNC's standalone store presence in Singapore whilst introducing the brand to DFI's Guardian Singapore stores. This follows a May 2026 Singapore Court of Appeal ruling that upheld GNC's rights to assume former store leases. Beginning in Q4 2026, GNC's science-backed wellness products, including vitamins, minerals and sports nutrition, will be available through Guardian stores and GNC's standalone locations. Singapore's dietary supplement market is projected to grow at 9.5% annually from 2025 to 2030, driven by the country's health-conscious and aging population.

Associated Press
Jun 9th, 2026
Number 8 Bio wins DFI Sustainability Innovation Challenge with feed additive cutting cattle methane

DFI Retail Group and The Mills Fabrica have named Australia-based Number 8 Bio as the winner of the DFI Sustainability Innovation Challenge 2026. The company's BetterFeed™, a feed additive that reduces enteric methane from grazing cattle and sheep whilst improving productivity, will be piloted across DFI's regional beef and dairy supply chains. The competition attracted over 40 global submissions from five continents. Number 8 Bio receives a HK$120,000 grant and partnership opportunities with DFI, including pilots with Mengniu Dairy and Charoen Pokphand Foods. Launched in December 2025, the challenge sought solutions to decarbonise beef and dairy supply chains across Asia. Five finalists presented technologies ranging from seaweed-based supplements to AI-enabled monitoring systems at the final pitching event held on 5 June, World Environment Day.

Retail Asia
May 4th, 2023
DFI Retail names new Group chief executive | Retail Asia

DFI Retail Group announced the appointment of Scott Price as Group chief executive to replace Ian McLeod starting on 1 August 2023.

MARKETING-INTERACTIVE
Feb 15th, 2023
DFI Retail Group nabs HK Express' Sally Mok as | Marketing-Interactive

DFI Retail Group has appointed Sally Mok (pictured) as vice president of customer experience for rewards loyalty and eCommerce platform yuu.