Ekimetrics

Analytics consultancy delivering ROI and attribution

Manager Marketing Effectiveness

Strategy & Management ConsultingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$140k /yr

About the Job

Requirements

Six to nine years of experience in econometrics, marketing mix modeling, or marketing effectiveness.
A bachelor's or master's degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or a related field.
Proficiency in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud and data platforms is a plus.
Strong understanding of econometrics, regression, Bayesian statistics, and advanced modeling techniques.
Skill in handling large datasets, optimizing pipelines, and delivering high-quality outputs.
A track record of translating complex model results into actionable business recommendations.
Fluent English is mandatory.
Ability to lead multiple project teams and manage priorities autonomously.
Skill in client account management, maintaining relationships, and identifying growth opportunities.
Communication, storytelling, and presentation skills for senior stakeholders.
Strategic thinking, problem-solving, and a focus on continuous improvement.
Experience mentoring, developing talent, and encouraging team growth.

Responsibilities

Lead high-impact programs for international clients across industries including luxury, beauty, retail, consumer goods, mobility, and financial services.
Manage multiple teams and accounts, oversee end-to-end project delivery, deliver actionable client insights, and drive business growth and talent development.
Oversee end-to-end Marketing Mix Modeling and marketing effectiveness programs, from scoping and data strategy through modeling, insights, and activation.
Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
Define, steer, and monitor project roadmaps using company methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and return on investment.
Support partners and senior managers in client engagement, deliver strategic insights, shape proposals, and contribute to requests for proposals and pitches.
Identify and implement innovative approaches to solve client business challenges.
Line-manage multiple team members, oversee performance, conduct regular one-to-one meetings, performance reviews, and talent assessments, and ensure high-quality delivery, profitability, and client satisfaction.
Lead talent development initiatives, including annual talent reviews and career development planning.
Mentor project teams, guide analytical workstreams, ensure quality, and promote knowledge sharing to develop team capabilities.
Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities.
Recruit, align, and develop resources to build high-performing teams and retain top talent.
Encourage collaboration, communication, and knowledge sharing within squads, fostering team engagement and continuous improvement.
Serve as the operational and strategic point of contact for key accounts, maintaining long-term client relationships.
Identify cross-sell and upsell opportunities and support global account growth strategies.
Contribute to scoping and designing new projects, ensuring business cases align with company capabilities.
Track and communicate realized client business gains from the partnership, demonstrating program value to account stakeholders.
Enhance marketing mix modeling methodologies, automation, tooling, and internal assets to scale delivery excellence.
Contribute to thought leadership, knowledge management, and innovation initiatives.
Act as an ambassador of company culture and role-model its core values.

Desired Qualifications

Experience with Databricks, Azure, or other cloud and data platforms.

Salary Range: 140000 to 140000 (Currency: USD) (Pay period: per-year-salary)

Ekimetrics transforms how organizations make critical business decisions. Since 2006, we’ve been helping companies build sustained competitive advantage through AI-powered Managed Solutions. Our dual purpose is Competitiveness and Sustainability, because lasting leadership is built on both.

Our solutions are a unique combination of people and technology. We combine our Eki.Decisions platform with embedded experts in marketing, commercial effectiveness, and data science, connecting decisions across business domains to drive real, positive, scalable, and lasting impact.

With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we commit to responsibility and frugality in AI, systematically building competitive advantage, and being loyal to our values and DNA.

Your Responsibilities

As a Manager in Marketing effectiveness, you will lead high-impact programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development.

More precisely, you will:

Lead Projects

Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.

Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.

Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.

Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.

Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.

Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches

Continuously identify and implement innovative approaches to solve client business challenges.

People & Project Leadership

Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.

Lead talent development initiatives, including annual talent reviews and career development planning,

Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.

Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities

Recruit, align, and develop resources to build high-performing teams, retaining top talent.

Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.

Account & Business Growth

Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.

Identify cross-sell and upsell opportunities and support global account growth strategies.

Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.

Track and animate realized client business gains from Ekimetrics partnership, drive a narrative of program value to account stakeholders.

Practice & Thought Leadership

Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.

Contribute to thought leadership, knowledge management, and innovation initiatives.

Act as an ambassador of Eki culture role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Generosity, Enjoyment.

Your Profile

Experience & Technical Skills

6-9 years’ experience in econometrics, MMM, or marketing effectiveness.

Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.

Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.

Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.

Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs

Track record of translating complex model results into actionable business recommendations.

Fluent English is mandatory.

Client & People Management

Proven ability to lead multiple project teams and manage priorities autonomously.

Skilled in client account management, maintaining relationships, and identifying growth opportunities.

Excellent communication, storytelling, and presentation skills for senior stakeholders.

Strategic thinker with strong problem-solving skills and focus on continuous improvement.

Experienced in mentoring, talent development, and encouraging team growth.

Soft Skills

Collaborative, proactive, and results-driven.

Positive, resilient, and adaptable in fast-paced environments.

Curious, creative, and committed to delivering high-quality and impactful work.

Why join us?

At Ekimetrics, we believe your ideas truly matter. Here, your ideas are yours to build and bring to life. We embrace an entrepreneurial spirit, encouraging you to push boundaries to achieve meaningful impact. But it’s not just about individual success—we thrive on collaboration and enriching one another.

Together, we’re constantly learning and growing, whether through personalized career paths and training, challenging projects, mentorship, or simply through the diverse perspectives we bring to the table.

And perhaps more importantly, we believe in enjoying what we do. Ekimetrics is a stimulating and safe environment where you can thrive as your authentic self.

In 2023, Ekimetrics obtained the “mission-driven company” status, reflecting our strong commitment to CSR.

Our purpose: Accelerate organizations’ transformation towards sustainability, through the application of data science and artificial intelligence.

We were also certified Great Place to Work© in France, the United Kingdom, and the United States in 2023, and our Hong Kong office received the Best Companies to Work for in Asia 2023© award.

Ekimetrics is part of the French Tech 120 ranking. We have been selected by La French Tech to join the prestigious group of the top 120 French scale-ups, recognized for their potential to become international leaders.

Please note that we do not offer visa sponsorship or transfer for this position.

About the Company

Ekimetrics

Analytics consultancy delivering ROI and attribution

Ekimetrics delivers data science and business analytics consulting to help organizations improve ROI and grow. It combines advanced analytics with strategic business advice, using a proprietary tech stack to deploy and operate data solutions and perform data management, often serving CMOs and CFOs across industries. Its consultants bring both analytical and business-strategy skills, ensuring insights are practical and actionable and can be implemented. The company differentiates itself through this dual expertise, its role as data stewards that handle data management and attribution, and its emphasis on training to keep its team skilled at scale. Its goal is to help clients make data-driven decisions, optimize marketing attribution and ROI, and build capable analytics capabilities globally.

Company size: 501-1,000
Company stage: Growth Equity (Venture Capital)
Total funding: $26.4M
Headquarters: Paris, France
Founded: 2006

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