Lead, Entertainment & Energy Marketing - Entertainment & Energy Marketing

WHO YOU’LL WORK WITH

Converse Entertainment & Energy Marketing drives meaningful connections with the creators, communities, and cultural forces shaping today’s most influential youth audiences. The team identifies and unlocks opportunities at the intersection of music, fashion, sport, art, design, and culture to build authentic brand relevance and impact.

As part of the London Entertainment & Energy team, you will work cross-functionally with Global and City Marketing teams across key markets to bring culturally relevant ideas to life. You will also collaborate closely with Marketplace, Communications, Digital, Brand Creative, and other enterprise partners to develop and execute integrated experiences that strengthen Converse’s connection to culture.

WHO WE ARE LOOKING FOR

We are looking for an experienced, culturally connected marketer with a deep understanding of London’s creative landscape and youth culture. This individual is equal parts strategist, connector, storyteller, and operator, with the ability to identify emerging movements, cultivate influential relationships, and turn cultural insight into meaningful brand opportunities.

The ideal candidate is naturally curious, highly collaborative, with a strong knowledge of and connection to entertainment, music, fashion, art, sport, and street culture. They balance brand objectives with cultural credibility, champion creativity, and help shape the future of creator and community engagement for Converse.

A successful candidate will demonstrate a strong track record of building cultural relevance, developing meaningful partnerships, and delivering integrated marketing programs that resonate with youth and creative communities.

You’ll bring:

• Demonstrated experience in brand marketing, cultural marketing, entertainment marketing, partnership marketing, or a related field.
• Deep knowledge of London’s cultural and creative ecosystem across music and fashion, as well as entertainment, art, design, hospitality, sport, and street culture, with an established network or the ability to build one quickly.
• Proven ability to build and maintain meaningful relationships with creators, talent, partners, agencies, and communities.
• Strong strategic and project management skills, with the ability to build marketing plans and lead complex initiatives from strategy through execution.
• Strong understanding of talent, creator, partnership, and cultural marketing ecosystems and how brands can participate in them authentically.
• Excellent communication and presentation skills, with the ability to influence internal and external stakeholders and manage challenging conversations.
• Strong knowledge of competitive brands, cultural trends, consumer behavior, with the ability to translate emerging cultural signals into actionable brand opportunities.
• Highly collaborative and adaptable, with the ability to work autonomously as part of a global team.

WHAT YOU’LL WORK ON

As Lead, Entertainment & Energy Marketing, London, you will be part of the Global Entertainment & Energy team, reporting directly to the Director of Entertainment & Energy Marketing. This role will be responsible for shaping Converse’s cultural presence in London, identifying the people, communities, ideas, and moments that can move the brand forward.

You will:

• Lead the development and execution of integrated marketing concepts that authentically connect Converse to culture across music, fashion, entertainment, sport, and community.
• Serve as a key connector between London and the Global Entertainment & Energy team,  identifying emerging cultural opportunities, influential voices, and strategic partners through a London lens.
• Build and maintain meaningful relationships with talent, creators, cultural leaders, communities, and external partners across London’s creative ecosystem.

• Identify and develop partnership, talent, event, and community opportunities that strengthen Converse’s cultural relevance and consumer connection.
• Lead partnerships across internal and external teams, balancing cultural credibility, creative ambition, brand priorities, and business objectives.

• Collaborate across Brand Marketing, Communications, Brand Creative, Marketplace, Digital, Omni Channel Marketing, and City Marketing to deliver integrated campaigns, partnerships, and experiences.
• Brief, manage, and guide agency partners from concept through execution, ensuring strategic and creative excellence.
• Identify and synthesize insights around emerging consumer behaviors, cultural shifts, and community dynamics in London, translating these insights into opportunities for Converse locally and globally.
• Partner with Global and City Entertainment & Energy teams to develop and execute a strategic product seeding approach that drives authentic adoption, advocacy, and brand visibility.

Applications will be accepted until Monday, November 16th. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.