Copywriter - Performance

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2026, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses the UK, US, Australia and Canada. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re a purpose-driven brand with big goals. We don’t just want to succeed – we want to make the world a better place while we do it. But here’s the challenge: we need someone who can craft compelling content that not only drives performance and boosts conversions, but also stays true to our brand and our humanity. It’s a true writer’s challenge, and we need you to help us hit it out of the park. If you’re a performance copywriter who believes in the power of words to create both impact and results, we’d love you to join our team.

Reporting to the Senior Copywriter, you’ll collaborate closely with our creative team to create paid video campaigns, SEO-focussed blog posts and search-optimised Meta content that fuels both our growth and our social impact. From concepting and scripting videos with our talented video team to crafting copy that aligns with our brand and performance objectives, your words will help drive both visibility and results. Plus, your SEO-driven blog posts will help boost rankings and extend our reach.

This role is fully remote based in our Australian hub and is a 12-month fixed term contract. 

If you worked here this past month here are some things you might have been involved in

• Worked closely with the video team to develop a fresh concept and script for our Meta videos, featuring a playful showdown between our co-founders as they debate their favourite Who Gives A Crap product, optimised for conversion and engagement.
• Crafted a cheeky blog post that reveals what it means if you scrunch or fold your toilet paper, designed to grab attention and spark conversation.
• Brainstormed ways we can make our impact messaging more resonant and sticky.
• Worked with the Digital Product team on elevating our site experience with A/B testing.
• Written a direct mail insert to encourage people to share our brand with friends.
• Joined our monthly Creative Pin Ups and helped celebrate the team’s work.
• Brainstormed and shared inspiration in the monthly Copy team meeting.
• Joined one of our Creative Team squads to help contribute to the culture of the team.

Let’s talk about you

Performance copywriting is your bread and butter

You’ve honed your performance copywriting skills, excelling at crafting scripts and supporting copy for paid video ads across multiple channels. SEO and social media ad platform experience are essential, but we’re happy to help you build expertise if you have a hunger for learning. Conceptual experience isn’t a must – what’s important is your grasp of our tone of voice and how it comes to life beyond the page. You tailor content for each platform, making sure it’s engaging, on brand and optimised for performance, blending creativity with data-driven insights to drive results.

You’re curious and strategically aware

You ask insightful questions and make sure your work is aligned with marketing strategies and broader business goals. You’ve consistently applied performance marketing best practice across various channels, and you stay up to date with trends and principles so your copy drives results.

You’re self-aware and collaborative

You build strong, positive relationships with your manager, the creative team and cross-functional partners. You know how to work in highly collaborative environments and you’re good at balancing e-commerce goals with tone of voice and creative excellence. Your self-awareness and ability to adapt to different perspectives keep you aligned with business objectives while making teamwork feel seamless.

You’re a time management guru

You thrive in fast-paced environments and manage your time efficiently. With multiple channels to track and new work constantly coming in, you excel under pressure, meeting deadlines and prioritising key tasks. You proactively flag challenges to your manager or project manager, keeping the workflow smooth and the team on track. Your ability to juggle competing priorities is crucial to driving our business objectives and performance goals.

You give a crap. Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the high standards of social and environmental impact. We’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (over 90%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.