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Geotab

Telematics fleet management and data analytics

Creative Director

Brand & Creative MarketingConfirmed live in the last 24 hours
ContractRemote in USA$120k - $160k /yr

About the Job

Requirements

  • At least 15 years of experience in graphic design, comprehensive brand identity development, and brand stewardship across agency-side and in-house creative environments.
  • At least 8 years of leadership experience managing, mentoring, and coaching multidisciplinary creative teams, including Art Direction and Production.
  • Expertise in developing and maintaining complex, scalable brand identity systems for global organizations.
  • Prior experience working for a B2B or B2C SaaS company with a complex global marketing footprint.
  • Advanced proficiency in Adobe Creative Suite and knowledge of enterprise-level project management and Digital Asset Management systems.
  • Ability to lead, mentor, and coach a centralized, multidisciplinary in-house creative team, including Art Direction and Production.
  • Skill in fostering a high-performance, innovative, and collaborative creative culture.
  • Ability to identify, analyze, and resolve complex creative and strategic problems, translating business insights into visual solutions.
  • Strong verbal, written, and presentation communication skills to articulate creative rationale and defend strategic choices.
  • Conflict-resolution skills to manage differing opinions and promote positive, collaborative working relationships across departments.
  • Ability to operate with significant latitude in creative decision-making, setting the bar for brand quality with minimal daily oversight.

Responsibilities

  • Establish, evolve, and govern the global visual brand identity system, including comprehensive style guides, asset libraries, and creative standards for all marketing and sales touchpoints.
  • Direct creative strategy and execution for major global campaigns, product launches, and growth initiatives, ensuring alignment with business objectives.
  • Lead visual design and production for high-profile assets related to major flagship company events and global industry events.
  • Serve as the principal creative consultant and brand systems expert for internal stakeholders.
  • Optimize creative production workflows and processes to ensure efficient, scalable, high-quality delivery from the hybrid team of in-house and vendor resources.
  • Manage and optimize the annual Creative Solutions budget.
  • Manage and evaluate external creative agency and freelance relationships, overseeing contracts, budgets, and project quality.
  • Develop and implement a measurement and value framework for Creative Solutions to manage and continuously improve functional performance.
  • Direct, coach, and mentor the Creative Services team, including Art Directors, Graphic Designers, and Production Managers, guiding performance, feedback, key performance indicators, career development, and resource prioritization to align with global strategic initiatives.

About the Company

Geotab

Telematics fleet management and data analytics

Geotab provides fleet management by pairing hardware telematics devices with a cloud software platform to collect and analyze vehicle data. Its GO devices and harnesses feed real-time and historical information on routes, driver behavior, fuel usage, maintenance, and more, which the software turns into dashboards, reports, and actionable insights. The system is subscription-based: customers purchase the hardware upfront and then pay for ongoing software access that includes updates and new features. Geotab differentiates itself with a scalable solution that serves small to large fleets across commercial, government, and smart-city projects, backed by extensive support resources and a global network. The company aims to help customers run safer, more efficient operations, cut costs, and enable data-driven decisions for fleet management and mobility initiatives.

Company size
1,001-5,000
Company stage
M&A
Total funding
Not listed
Headquarters
Oakville, Canada
Founded
2000

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