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Turo

Turo

Peer-to-peer car sharing platform

Director of Product Management - Pricing

Full-TimeUpdated on 9/20/2026
$220k - $275k/yr

+ Equity

Expert
San Francisco, CA, USA
Hybrid

Three days on-site per week required, on Mondays, Wednesdays, and Thursdays.

About the job

Requirements
  • At least 8 years of product management experience, including at least 2 years managing a team of product managers.
  • Experience building pricing products at scale in rideshare, travel, hospitality, or other marketplace businesses.
  • A strong quantitative background, including the ability to analyze data, interpret A/B test results, and work with data partners.
  • Ability to develop and communicate a compelling product vision and execute it through ambiguity.
  • Experience collaborating across product, engineering, and data.
  • Strong people leadership, including investing in the team, giving direct feedback, and building a culture of ownership and product craft.
  • Ability to communicate clearly and concisely about complex pricing concepts to technical and non-technical audiences.
Responsibilities
  • Craft and own a holistic marketplace pricing strategy balancing competitive guest pricing, host earning potential, and platform economics.
  • Own the multi-year product roadmap for pricing and collaborate with engineering, design, and data to build features that support platform growth and maintain healthy supply and demand balance.
  • Partner with the data organization to develop pricing algorithms responding to real-time supply and demand signals, seasonality, and risk characteristics.
  • Build and evolve host-facing pricing tools that help hosts optimize earnings and support healthy marketplace supply.
  • Lead a team of product managers and foster a culture of ownership, product craft, and impact.
  • Serve as the organizational authority on pricing by synthesizing market research, competitive intelligence, and internal data to inform strategy.
Desired Qualifications
  • A background in economics, statistics, or a related quantitative field.
  • Familiarity with machine-learning-based pricing models.

About the company

Turo is a peer-to-peer car sharing platform that lets private car owners rent out their vehicles to others. Owners list their cars with set prices and availability, and renters browse listings to book a vehicle for a chosen period. The platform handles the payment, insurance coverage, and customer support, making the transaction smooth for both sides. Turo earns revenue by taking a percentage of each rental and offering optional premium insurance packages. The service differentiates itself with a wide range of vehicles, from everyday cars to luxury and specialty options, and by providing a convenient, community-driven alternative to traditional car rentals. Its goal is to connect owners with people who need temporary car access, making car sharing a flexible and cost-effective option within the sharing economy.

Company Size

1,001-5,000

Company Stage

Post IPO Equity

Headquarters

San Francisco, California

Founded

2009

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Simplify's Take

What believers are saying

  • Q2 2026 booked days grew 19%, and summer U.S. bookings rose 21% year over year.
  • YUL launched July 2026, and Montreal and Halifax show strong Canadian demand.
  • CMO David Corns' March 2026 brand campaign targets global growth across five major markets.

What critics are saying

  • Turo faces lawsuits over crime, insurance fraud, negligent entrustment, and arbitration practices in 2026.
  • Headcount fell from 954 in 2023 to 713 in March 2026 after April 2025 cuts.
  • A catastrophic incident or insurance ruling can destroy host trust and end marketplace liquidity.

What makes Turo unique

  • Turo Delivered launches November 2026, bringing exact cars to hotels, homes, airports.
  • Turo Monthly more than doubled revenue since fall 2025, proving long-term access demand.
  • Turo spans United States, Canada, United Kingdom, France, and Australia with host-supplied variety.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Phone/Internet Stipend

Paid Vacation

Parental Leave

Hybrid Work Options

Paid Holidays

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Yahoo Finance
Sep 17th, 2026
Turo launches Delivered service bringing rental cars to hotels, homes and airports

Turo has launched Turo Delivered, a service that brings rental cars directly to customers' chosen locations, including hotels, homes, airports, and train stations. The service will go live in early November. The car rental marketplace reported that year-to-date bookings with delivery to hotels or home addresses have grown by 32%. The new offering formalises this demand into a native experience with a redesigned location search feature. Hosts can set delivery zones and custom pricing based on distance. The service is part of Turo's broader strategy to reinvent car access, alongside Turo Monthly, which has more than doubled its revenue since launching last autumn. Turo reported 19% year-over-year growth in booked days during Q2.

Canadian Auto Dealer
Jul 15th, 2026
Turo bookings climb as Halifax tourism boosts vehicle demand.

Turo bookings climb as Halifax tourism boosts vehicle demand. July 14, 2026 Strong summer tourism in Halifax is fueling demand for vehicles beyond the traditional rental market, offering another sign that alternative mobility platforms continue to gain traction alongside conventional vehicle ownership. According to Turo Canada, bookings for trips beginning in Halifax during July and August are up 43 per cent compared with the same period last year. The company said the increase reflects record tourism activity and growing consumer acceptance of peer-to-peer vehicle rentals - an evolving mobility trend that dealers are increasingly watching as it expands in major Canadian markets. Interest is especially strong around Halifax's marquee summer events. Bookings during the Halifax Busker Festival are up 48 per cent year over year, while reservations during the TD Halifax Jazz Festival have increased by more than 50 per cent. Canada Day long weekend bookings also rose 12 per cent compared with last summer. According to Turo, Halifax hosts earned more than $2.2 million from completed trips during July and August 2025. With bookings already running ahead of last year's pace, the company expects local vehicle owners could generate even higher earnings this summer. The growth coincides with a record year for tourism in Nova Scotia. According to the provincial government, the sector generated $3.7 billion in revenue in 2025, an eight per cent increase over the previous year, while more than 2.1 million people visited the province. "Summer travel plays an important role in Halifax's economy, and local car owners have an opportunity to share in that growth," said Bassem El-Rahimy, Vice-President of Turo Canada. The latest figures continue Turo's expansion across Canada. Earlier this month, the company launched operations at Montreal-Trudeau International Airport, expanding its Canadian airport network and giving travellers another option for accessing vehicles through its marketplace.

Yahoo Finance
Jul 14th, 2026
Halifax car owners earn income as Turo bookings surge 43% amid summer festival boom

Halifax car owners are earning additional income through Turo as summer travel demand surges. Vehicle bookings on the car rental marketplace are up 43% for July–August 2026 compared to last year. Demand is strongest around major events. Bookings during the Halifax Busker Festival rose 48%, whilst TD Halifax Jazz Festival bookings increased over 50% year-on-year. Canada Day long weekend bookings climbed 12%. Last summer, Halifax hosts earned more than $2.2 million cumulatively through completed trips in July and August alone. With bookings outpacing last year, local hosts are expected to earn even more this summer. The growth reflects Nova Scotia's record tourism performance. The sector generated $3.7 billion in revenue in 2025, an 8% increase that exceeded the national average.

The Mirror Democrat and Savanna Times-Journal
Jul 9th, 2026
Turo launches 'Carfished' campaign highlighting common rental car booking experience.

Turo launches 'Carfished' campaign highlighting common rental car booking experience. * 2 hrs ago Turo's latest campaign, in partnership with ad agency L&C, reminds travelers that the car they book should be the car they drive. Sir Jeffrey Donaldson leaves Newry Crown Court With Turo, the exact car you rent is the exact car you get." - David Corns, Chief Marketing Officer at Turo SAN FRANCISCO, CA, UNITED STATES, July 9, 2026 /EINPresswire.com/ - Anyone who's rented a car knows the feeling. You reserve the sleek SUV shown online, wait in line at the rental counter, and drive away in something completely different. Turo, the car rental marketplace, is giving that all-too-common experience a name. Today, Turo launches "Carfished," a new global campaign created with independent award-winning creative agency, L&C, that shines a light on one of traditional car rental's biggest frustrations: booking one vehicle but receiving another. Borrowing from the familiar idea of being "catfished," the campaign introduces "carfished" as the feeling of expecting one car and ending up with something entirely different. Through the campaign, Turo highlights a feature of its marketplace model in which travelers reserve a specific vehicle offered by an individual host, rather than selecting a vehicle category. The campaign contrasts that experience with the vehicle substitutions that can occur through traditional rental models. That guarantee is especially valuable as more than half of Americans have plans to hit the road for their summer vacations this year, and nearly all of those travelers expect to be in the car for at least 10 hours. "The traditional rental car industry has spent decades conditioning travelers to accept the bait-and-switch as a standard cost of business. We've all experienced that dread at the counter - showing up only to be handed a completely different vehicle than the one we booked," says David Corns, Chief Marketing Officer at Turo. "With Turo, the exact car you rent is the exact car you get." "The beauty of this campaign lies in the insight," said Gian Carlo Lanfranco, Co-Founder and Co-Chief Creative Officer at L&C. "Almost everyone has experienced the disappointment of arriving at a traditional rental counter only to be handed a car that looks nothing like the one they booked - smaller, older, or simply different. We've all been 'carfished' at some point. By tapping into that universal experience, we're able to highlight a benefit that aligns with Turo's marketplace model. We believe it's a simple, relatable idea that can resonate with audiences around the world." The campaign also extends to social media. In one example, TikTok creator Regional Jet Regular shared a video describing an experience in which the vehicle he received from a traditional rental company differed from the one he had reserved. Turo later worked with the creator on a follow-up video featuring a vehicle booked through its marketplace. "Carfished" launches across Turo's key global markets and will appear across digital video, connected TV, social media and online channels. The campaign continues the company's broader brand platform highlighting its marketplace model, in which travelers reserve a specific vehicle rather than a vehicle category. Emma Swanson +1 716-225-1186 Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Mycarrollcountynews do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. Media gallery

Business Insider
Jun 21st, 2026
Miami couple turns car rental side hustle into $500K family business with 63 vehicles

A Miami couple has grown their car rental side hustle into a six-figure family business. Gerardo Aletti and Sofia Escarra started in 2020 by renting out a single Nissan Infiniti on Turo, a car-sharing app. Six years later, they operate 63 vehicles and are on track to earn $500,000 in 2025. The Venezuelan immigrants leveraged Aletti's transportation industry background and their Spanish language skills to serve Latin American travellers, who comprise 30% of their clientele. They've capitalised on increased tourism from the 2026 FIFA World Cup, which features seven matches in Miami. The business became their primary income source in 2024. They now employ family members, including their son, daughter and niece, each handling different operational aspects from customer service to fleet management.