Vice President - Corporate and Product Public Relations

Job Description

Company Description:

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from the busy work so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

The Opportunity:

ServiceNow is looking for a Vice President of Corporate and Product Public Relations to lead all earned media strategy across the Americas, spanning the United States, Canada, and Latin America. This is a senior executive role with enterprise-wide accountability for how ServiceNow is perceived externally as an AI leader that makes the world work better..

Reporting to the Chief Communications Officer, you will own the full PR agenda across corporate reputation, product storytelling, executive visibility, and crisis and issues management for the Americas region. You will lead a high-performing team of PR professionals, manage agency relationships, drive AI tool use, and serve as a strategic advisor to executive leadership, including the CEO, on all matters of public narrative.

This role sits at the intersection of corporate and product communications, requiring someone who can connect financial momentum and brand reputation to product innovation and market positioning in one coherent voice.

What You'll Do:

Regional PR Leadership

• Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets.
• Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence.
• Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment.
• Manage agency relationships across the region, including scope, performance, and budget.
• Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
• Experience in a Marcom function that embraced leadership across both the marketing and communications functions

Corporate Communications

• Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
• Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas.
• Own regional financial communications including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal.
• Manage issues and crisis communications with speed, poise, and rigor; maintain regional crisis playbooks and lead scenario planning.

Product and Innovation PR

• Build and execute product PR strategy across ServiceNow workflows, the Now Platform, and AI and GenAI offerings, tying product launches to broader corporate and market narratives.
• Partner with Product, Marketing, and Sales to drive integrated launch and go-to-market campaigns that maximize coverage and audience engagement.
• Translate complex technology into compelling, accessible stories for business and technology media across the region.
• Develop press materials, messaging frameworks, and content that clearly articulate product value, customer outcomes, and competitive differentiation.

Executive Visibility and Counsel

• Earn credibility and trust, and serve as a trusted strategic advisor to the executive leadership team on reputation management, narrative positioning, and external communications.
• Build executive public profiles for regional and global leaders through strategic media placements, speaking opportunities, and thought leadership.
• Prepare senior executives for media engagements, including message development, briefings, and coaching.

Storytelling and Media Relations

• Build and maintain strong relationships with editors, reporters, and influencers across tech, business, and industry media throughout the Americas.
• Craft and drive multi-dimensional narratives that connect ServiceNow's corporate vision to product innovation, customer success, and business impact.
• Serve as regional spokesperson when appropriate.
• Track, analyze, and report on PR performance using data-driven insights to continually refine strategy and demonstrate business impact.

Qualifications

• 15+ years of progressive communications and public relations leadership, with significant experience in technology, SaaS, or high-growth enterprise software.
• Demonstrated success leading both corporate and product communications functions, with the ability to integrate them into a unified regional strategy.
• Deep familiarity with the Americas media landscape across US, Canada, and Latin American markets; cultural fluency required.
• Experience with financial and earnings communications, M&A, and executive transitions.
• Proven crisis communications experience with the ability to move quickly and decisively under pressure.
• Bachelor's degree required in Communications, Journalism, or a related field; advanced degree preferred.

Leadership

• Track record of building and scaling high-performing, diverse PR teams in matrixed, global organizations.
• Demonstrated fluency with AI-powered communications tools and a track record of applying them to improve team productivity, content quality, and decision-making.
• Ability to influence senior stakeholders and cross-functional partners without direct authority.
• Experience managing external agencies and large communications budgets.

Media and Storytelling

• Extensive media network across top-tier technology, business, and financial press in the Americas.
• Exceptional writer and storyteller, with the ability to translate complex AI and platform technology into narratives that resonate across audiences.
• Deep fluency in AI, cloud, and enterprise software trends, with the ability to position ServiceNow's products in a competitive landscape.

Strategic Mindset

• Comfortable operating at the executive level while maintaining the ability to roll up sleeves and drive hands-on execution.
• Strong business acumen, with the ability to connect communications strategy to commercial outcomes.
• Skilled scenario planner who anticipates reputational risk and acts proactively.

For positions in this location, we offer a base pay of $279,600 - $475,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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