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Simple Mills

Produces health-focused whole-food snacks and mixes

Regional Sales Manager - Central or Natural Channel

Field SalesConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree or an equivalent combination of education and relevant professional experience is required.
  • Approximately 3–5 years of demonstrated sales experience is required, preferably in consumer packaged goods, natural products, food and beverage, or a related industry.
  • Experience managing key retail accounts, regional customers, natural and specialty retailers, or a comparable customer portfolio is required.
  • The candidate must be able to operate strategically and tactically in a fast-paced environment.
  • Experience developing and executing sales plans, forecasts, customer strategies, and business-growth initiatives is required.
  • Experience leading, managing, or closely partnering with external broker networks is required.
  • The candidate must be able to build relationships with retail customers, broker partners, and internal cross-functional teams.
  • Working knowledge of syndicated data platforms such as Nielsen, IRI, or SPINS is required.
  • The candidate must be able to use consumer, customer, category, and sales data to develop sales presentations.
  • Experience presenting recommendations and sales opportunities to internal stakeholders and external customers is required.
  • The candidate must be able to manage multiple competing priorities.
  • Strong written and verbal communication skills and the ability to build trust at multiple levels are required.
  • The candidate must be able to work independently, demonstrate initiative, solve problems, and maintain attention to detail.
  • Proficiency with Microsoft Word, Excel, and PowerPoint is required.
  • Willingness and ability to travel based on assigned customers, region, and business needs is required.
  • The candidate must be willing to travel to the Simple Mills Chicago office when necessary.
  • A passion for natural food and healthy eating and a desire to change how people think about ingredient labels are required.

Responsibilities

  • Develop and execute annual sales plans to achieve revenue, volume, distribution, and profitability objectives.
  • Use strategic planning, forecasting, and ongoing business analysis to identify opportunities, anticipate risks, and deliver sales goals and key performance indicators.
  • Develop actionable plans for assigned customers, channels, or territories and evaluate progress against business objectives.
  • Lead, train, and develop broker partners to meet sales objectives, distribution targets, and retail execution standards.
  • Set clear expectations, provide sales reporting and selling tools, and drive broker accountability for customer results and in-store execution.
  • Partner with brokers on new item launches, shelving, merchandising, pricing, promotional execution, and retailer-specific objectives.
  • Build and maintain relationships with key retail customers and develop strategic partnerships that support mutual growth and long-term business success.
  • Understand customer priorities, identify relevant opportunities, and provide solutions that support customer and company objectives.
  • Engage retail decision-makers to present products, secure new distribution, expand assortment, and grow existing business.
  • Use sales data, syndicated data, category insights, and customer-specific opportunities to develop sales stories and recommendations.
  • Expand the company’s presence across assigned customers, territories, or channels.
  • Develop and manage customer-specific trade spending and shopper marketing plans to increase sales velocity and promotional effectiveness.
  • Use trade management tools, including Confido, to manage investments, evaluate performance, and maximize return on investment.
  • Align promotional plans with retailer timelines and complete post-promotional analyses to identify results and future opportunities.
  • Drive execution across new item launches, shelf placement, merchandising, pricing, promotional compliance, and in-store visibility.
  • Work with brokers and retailers to improve shelf productivity, strengthen brand presence, and convert distribution gains into sustained sales growth.
  • Monitor sales performance, distribution, velocity, category trends, competitive activity, and relevant market changes.
  • Translate business and market information into actionable insights and recommendations for internal teams.
  • Communicate challenges and growth opportunities and recommend ways to strengthen the company’s competitive position.
  • Partner with Marketing, Category Management, Revenue Growth Management, Demand Planning, Supply Chain, Finance, and other internal teams to align sales strategies, support customer needs, improve forecast visibility, and execute commercial priorities.
  • Communicate customer and market developments internally to help teams anticipate needs, resolve challenges, and act on growth opportunities.
  • Represent the company at retailer meetings, trade shows, customer events, festivals, demonstrations, and other relevant industry opportunities.
  • Build industry relationships, identify emerging opportunities, and share customer and category insights with the organization.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience within the consumer packaged goods, natural products, food and beverage, or a related industry is preferred.
  • For the Natural Channel opportunity, experience with natural, specialty, or independent retailers is desirable.
  • For the Natural Channel opportunity, experience with natural retail organizations or networks such as NCG and INFRA is desirable.
  • For the Natural Channel opportunity, knowledge of the natural products industry and its retailer, broker, and distributor landscape is desirable.
  • For the Natural Channel opportunity, experience building distribution and driving velocity in natural and specialty retail environments is desirable.
  • For the Central Region opportunity, experience managing regional retail accounts within the Central United States is desirable.
  • For the Central Region opportunity, experience developing and executing territory or regional sales plans is desirable.
  • For the Central Region opportunity, demonstrated success growing existing retail accounts and securing new distribution is desirable.
  • For the Central Region opportunity, knowledge of the Central retail landscape and experience managing broker relationships across a multi-state territory is desirable.

About the Company

Simple Mills

Produces health-focused whole-food snacks and mixes

What Simple Mills does: creates nutritious, whole‑food snacks and baking mixes for health‑conscious consumers, offering options like crackers, baking mixes, and ready‑to‑eat snacks that fit clean‑label preferences. How its products work: products are made from simple, recognizable ingredients and designed for easy use at home or as ready‑to‑eat items, with baking mixes that require minimal preparation and snacks that can be enjoyed on the go; sold through grocery stores and online platforms. How it differs from competitors: focuses on minimally processed, real-ingredient formulations that emphasize nutrient density and clean labels, appealing to shoppers seeking wholesome, less processed options rather than conventional snacks. Goal: improve consumer health and influence the food industry by making healthier, whole‑food options more accessible and appealing to a wide audience.

Company size
51-200
Company stage
Acquired
Total funding
$7.2M
Headquarters
Chicago, IL
Founded
2012

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